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Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.

Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.

From winning 鈥渁n insane amount of PR coverage鈥� to being nimble enough to strike at the peak of buzz, Aron North, Mint Mobile鈥檚 CMO, shares how the ad that had everyone talking came about and what other marketers can learn from his experience.

While intermediaries鈥� share of ecommerce sales (grocery or otherwise) will remain relatively flat for the next couple of years, they鈥檙e still a long-term threat to traditional retail. But there鈥檚 an opportunity for retailers to use intermediaries鈥� strategies against them.

And according to a recent Forbes advisor survey, 24% of Americans say they only use or primarily use social media to search online for certain topics like restaurants, fashion and sports. That's huge and it is. So there could definitely be a perception bias at play here, but it tells us two things.

And I also said that sports betting would get the scrutiny of the US government, and just recently, Senator Bob Blumenthal of Connecticut wrote a letter basically trying to raise awareness of this issue among US colleges and universities, and there's been some response to that with some colleges severing ties to sports gambling operations.

The majority (83.7%) of US retail sales take place in physical stores, per our forecast. The retailers that can infuse digitally forward strategies into their in-store experiences are more likely to win over consumer dollars. Here are five charts on why the in-store experience is so key to retailers鈥� success and how they can use technology to create a more seamless, engaging shopping experience.

TikTok is intent on growing livestream sales: The platform plans to open live studios and is testing ways to make all content shoppable, even as retailers shift focus to shoppable TV.

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. 鈥淲e鈥檙e not trying to stop anyone from drinking,鈥� said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is 鈥渕aking sure [our customers have] a really good-tasting alternative.鈥�

Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.

I mean, as difficult and as damaged as the platform is, it's still got a lot of sway and has a lot of ability to kind of attract attention during news and sports moments. And next year we're going to have the Olympics, we're going to have the US presidential election, we're going to have-. Marcus Johnson:. The euro cup-. Max Willens:. The Euro typical drama. Marcus Johnson:. The Euro cup, of course.

And for some, isn't it also offsite, but on their own platforms, if you think about Amazon and Amazon Prime and all of their live stream sports where they're using their data from the ad network too and here too, it's like either they're the endemic brands that they're talking about in the prime video or, but that's another really seamless way of using the data, not disrupting the customer experience and

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Pinduoduo owner PDD鈥檚 growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.

Don鈥檛 let the myths get you down, social shopping is alive and well. Gen Z is full of contradictions. And 鈥淭ikTok-famous鈥� is becoming synonymous with Hollywood famous. Here are three key takeaways from Shoptalk 2024.

As ad-supported TV and streaming services become more popular, ad variations are becoming more crucial. Through small, tactical tweaks, a holistic campaign approach, and experimentation with shoppable formats, it doesn鈥檛 have to be a costly or daunting endeavor.

Gen Zers make up about 20% of the US population, and they鈥檙e growing up. The digitally native generation has unique shopping habits after going through the pandemic during their formative years. From TikTok to the creator economy to payments trends, here鈥檚 how our analysts predict Gen Z will change shopping.

The creator economy could be a more than $100 billion industry, but market sizing is difficult

In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.

There's one that's just the sports beverage essentially, and one that's more like Red Bull. I did not know that at the time, and I told them no when I saw it. That said we did buy a Mr. Beast Candy bar at Target. So yeah, influencers are influential apparently. Sara Lebow:. Is Mr. Beast selling on Amazon? I don't think he is. I think he's partnered with Shopify. Andrew Lipsman:.

Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore鈥攁 virtually unprecedented growth in traffic in just four months.

Live sports investments and ad blocking crackdown improvements in shorts monetization and it achieved its highest growth rate in two years. So not too shabby from YouTube. And then Google Network accounts for 12% of the pie and network is the odd one out here. It shrank 1% this quarter. It hasn't grown since Q2 2022 Network is lower margin than Google's other two advertising business units.