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TikTok is intent on growing livestream sales: The platform plans to open live studios and is testing ways to make all content shoppable, even as retailers shift focus to shoppable TV.

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. 鈥淲e鈥檙e not trying to stop anyone from drinking,鈥� said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is 鈥渕aking sure [our customers have] a really good-tasting alternative.鈥�

And I also said that sports betting would get the scrutiny of the US government, and just recently, Senator Bob Blumenthal of Connecticut wrote a letter basically trying to raise awareness of this issue among US colleges and universities, and there's been some response to that with some colleges severing ties to sports gambling operations.

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Pinduoduo owner PDD鈥檚 growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.

I mean, as difficult and as damaged as the platform is, it's still got a lot of sway and has a lot of ability to kind of attract attention during news and sports moments. And next year we're going to have the Olympics, we're going to have the US presidential election, we're going to have-. Marcus Johnson:. The euro cup-. Max Willens:. The Euro typical drama. Marcus Johnson:. The Euro cup, of course.

Financial services marketers have had to do more with less as digital ad spending slowed over the last two years. But economic optimism has them ready to reopen their wallets.

And according to a recent Forbes advisor survey, 24% of Americans say they only use or primarily use social media to search online for certain topics like restaurants, fashion and sports. That's huge and it is. So there could definitely be a perception bias at play here, but it tells us two things.

Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.

And for some, isn't it also offsite, but on their own platforms, if you think about Amazon and Amazon Prime and all of their live stream sports where they're using their data from the ad network too and here too, it's like either they're the endemic brands that they're talking about in the prime video or, but that's another really seamless way of using the data, not disrupting the customer experience and

Don鈥檛 let the myths get you down, social shopping is alive and well. Gen Z is full of contradictions. And 鈥淭ikTok-famous鈥� is becoming synonymous with Hollywood famous. Here are three key takeaways from Shoptalk 2024.

As ad-supported TV and streaming services become more popular, ad variations are becoming more crucial. Through small, tactical tweaks, a holistic campaign approach, and experimentation with shoppable formats, it doesn鈥檛 have to be a costly or daunting endeavor.

Gen Zers make up about 20% of the US population, and they鈥檙e growing up. The digitally native generation has unique shopping habits after going through the pandemic during their formative years. From TikTok to the creator economy to payments trends, here鈥檚 how our analysts predict Gen Z will change shopping.

The creator economy could be a more than $100 billion industry, but market sizing is difficult

Here are four takeaways and brand examples to guide your full-funnel creative strategy.

Musk did mention that Tesla's existing cars, like the Model 3 sedan and Model Y sport utility vehicle, will be able to offer robotic taxi rides in Texas and California before the new vehicle becomes available. But Jeremy, fortune teller. What will the world of robotaxis look like in 2028? Jeremy Goldman:. It will look actually pretty similar to what it looks like now. It will not look...

While intermediaries鈥� share of ecommerce sales (grocery or otherwise) will remain relatively flat for the next couple of years, they鈥檙e still a long-term threat to traditional retail. But there鈥檚 an opportunity for retailers to use intermediaries鈥� strategies against them.

In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.

But in this country, when the wave of sports betting apps started to become legalized over the past few years, you just saw ads everywhere. We didn't restrict it at all. And the ads come with a little warning, if you have a gambling problem, please call this number. But nonetheless, there's ads for gambling all over our TV and internet. (20:21):.