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On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

Nearly every platform launched a subscription service in 2023. X (formerly Twitter) started the trend, but even TikTok is now testing an ad-free subscription, albeit outside of the US. Snapchat+ has over 7 million subscribers. That鈥檚 up by 2 million since September 2023, suggesting that subscriber growth is accelerating. Meta Verified is expanding.

As CEO Keily Blair noted, 2023 was a 鈥渟trong year鈥� for the subscription service, which continues to attract both independent creators and mainstream celebrities. With over $5.32 billion in payouts to creators, OnlyFans is now considered one of the most successful digital entertainment platforms globally. Key growth catalysts: Several factors contribute to OnlyFans' success.

Partnerships with media streaming services may not be feasible for smaller retailers. But they can work with brands on cross-promotions or limited-edition products to bolster retail memberships. Walmart, DoorDash, and others have also gone the route of partnering with credit card companies. Develop unique features that appeal to a specific audience.

Dan Gallagher of the Wall Street Journal noting the timing made Spotify look almost charitable given its peers Apple and Amazon had raised prices on their music streaming offerings months earlier. And plenty of other streaming services, video streaming services, people have had to pay extra for, and they were one of the last ones to do so.

But the more interesting question for me is the larger one about streaming services in general.

FAST services emerge as video's growth engine. Free ad-supported streaming TV (FAST) services represent the fastest-growing video format, with platforms like Tubi, Roku Channel, and Samsung TV Plus gaining significant traction. The average adult now spends about 19 minutes (0:19) daily with FAST services in the US鈥攏early double the time spent in 2021, according to our January forecast.

Consoles will likely be the next game platform to open up to programmatic gaming, but virtual worlds, VR, and game streaming services are also areas likely to see movement toward programmatic solutions. Glossary. Game Types. Hypercasual: Games that are straightforward to learn, have short game loops, and are lightweight, often having 2D graphics or a simple perspective.

The story for years has been services, services, services, and ads are just another aspect of those services. But getting into a real search engine would require them to make some choices and to put themselves in the position that is much more contentious. They would need to be doing moderation decisions. They would need to be ranking things via algorithm.

On today's podcast episode, we discuss what the hell happened鈥攁nd is happening鈥攖o online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Why it鈥檚 worth watching: Various companies have competing AI video-generation tools geared to help businesses cut back on production costs while increasing their reliance on text-to-video AI services. Adobe鈥檚 Firefly, which has already been adopted by Dentsu, Gatorade, and Stagwell, touts IP-safe video generation.

On today鈥檚 podcast episode, we discuss the potential audiences for some of the world鈥檚 biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

Our take: Although an increasing number of US children aged 2 to 12 prefer YouTube (excluding YouTube Shorts) over subscription video-on-demand (SVOD) services such as Netflix, the two are neck and neck in time spent, according to a July 2024 report by Precise TV.

When we're talking about these streaming services getting into the sports picture now there's a lot more money that's going in there and with that money is going to come higher broadcasting rights and with those higher broadcasting deals becomes more of a higher price of those streaming services that will then be pushed onto the consumers.