Article
| Feb 29, 2024
Determining how to transform influencer content that can be seen whenever into livestream content that must be viewed at a certain time will draw in viewers and, in turn, shoppers. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Apr 11, 2023
YouTube dominates US TV viewership, beating out Netflix, according to latest Nielsen data. US adults are spending more time with digital video and less time with traditional TV. TikTok leads time spent on social for most US adults.
Article
| Aug 13, 2024
In 2025, we forecast that about 93.5% of YouTube viewers ages 12 to 17 will watch YouTube at least once a month, and they consistently lead other users under 35. Click here to view our forecast for US YouTube viewer penetration, by age. Seventy-three percent of teens use YouTube at least once a day compared with 57% who use TikTok at least once a day, according to Pew Research Center.
Report
| Mar 7, 2025
In a turn echoing Netflix, Disney+ has its first quarterly subscriber loss: Disney managed to squeeze by thanks to strong parks and movie results, but its streaming venture has hit a bump.
Article
| Feb 9, 2023
YouTube viewership occurring on CTVs, advertisers have little choice but to work with the video platform.
Article
| Aug 22, 2023
Sports provides massive growth potential, and viewers regularly interact with sports content on their digital devices. Live sports viewers are continuing a path of steady growth, offering compelling opportunities for companies to tap into engaged audiences. Our take: Advertisers should take note of platforms increasingly investing in sports—and take action.
Article
| Apr 18, 2025
DirecTV enters FAST streaming space: This new service offers free, ad-supported content and genre-specific bundles, aiming to attract cord-cutters and younger audiences.
Article
| Oct 11, 2024
On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.
Audio
| May 21, 2024
Launched in the US last September, TikTok Shop enables brands and creators to sell directly to viewers of the app via videos or livestreams. The in-app experience includes secure and integrated payment options for seamless checkout. Nearly a third (32%) of Gen Z consumers bought or plan to purchase holiday gifts on TikTok Shop in 2023.
Article
| Jan 2, 2024
Disney acquires Fubo, clearing Venu Sports’ troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.
Article
| Jan 6, 2025
More like this:. 3 milestones that mark the ascent of CTV: Ad spend, viewers, and major players. 5 charts to inform your video marketing strategy. Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase. 5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves.
Article
| Jul 8, 2024
The Yahoo/Publicis study found viewers pay more attention to ads on paid, subscription-based apps and ad-free/ad-supported tier hybrids (like Hulu) than to ads on free ad-supported streaming TV (FAST) services, like Tubi, or smart TV channels on FASTs, like Amazon’s Freevee. Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter.
Article
| Apr 13, 2023
All eyes have been on streaming at this year’s upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.
Article
| May 17, 2024
On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.
Audio
| Nov 28, 2023
Why Hulu matters: In the US, Hulu is the second-largest streaming service just behind Netflix, and is expected to reach 130.7 million viewers this year, per our October forecast. But with Comcast, Disney, and others launching their own branded, flagship streaming services, Hulu’s place in the mix is unclear.
Article
| Feb 13, 2023
Though the ecommerce giant is itself expected to feel tariff pressures, its clear path to purchase, 99.8 million US Prime households, and popular streaming content means advertisers are likely to continue investing in the platform. For Roku, there are similar benefits: The company’s more than 90 million streaming households and the rise of FAST have made Roku a significant contender in the CTV space.
Article
| Jun 16, 2025
Tubi will gain significant streaming market share. “In a year, Tubi will account for 2.5% of total time spent with streaming and TV as judged by Nielsen," our analyst Ross Benes predicted. This would put Tubi ahead of most major streaming services except YouTube, Netflix, and Amazon. Why it matters: As a free ad-supported service, Tubi has an advantage in reaching viewers.
Article
| Sep 26, 2024
Roku Q2 revenues up: Budget-conscious consumers are flocking to its ad-supported streaming platform.
Article
| Jul 28, 2023
TV will officially be less viewed than digital video, according to our forecast, as users spend more time streaming appointment TV, scrolling TikTok, and watching news and sports through digital options like YouTube TV and Hulu + Live TV.
Article
| Mar 14, 2023
It has a bigger monthly US audience than TikTok, per our forecast, and can be a more affordable option for reaching YouTube viewers than long-form video. Essentially all creator strategies include Instagram. Nearly every US marketer (97.6%) who uses influencer marketing will do so on Instagram in 2023.
Report
| Sep 28, 2023
Recognizable creators and aspirational lifestyle further enhance appeal, while ASMR-inspired sounds can captivate viewers on a sensory level. Put it in action: Hotel chain RIU combined user-generated content with professionally shot visuals, boosting video views by 105%. 2. In the mid funnel, make a clear case.
Article
| Aug 1, 2024
The heating feature refers to boosting videos in the For You feed through manual intervention to increase their viewership, an internal TikTok document titled “MINT Heating Playbook” explains.
Article
| Jan 20, 2023
Combined with the rise of episodic content and creator-owned media, such channels will further fragment already divided viewer attention and heighten the competition for audiences, ad dollars, and subscription revenues. There is a potential upside for TV and video providers.
Report
| Sep 1, 2023
News hosts to attract viewers. Meanwhile, YouTube last year partnered with Shopify to launch an integrated livestream shopping platform. The big takeaway: It is easy for US retailers to be enticed by the huge livestream sales numbers in China. However, just as super apps have failed to take hold in the US, so too has livestream shopping.
Article
| Feb 17, 2023