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What is shoppable media and which formats have the most potential?

Despite an unpredictable political climate, another Fed rate cut looks likely: Members are signaling gradual cuts over time, encouraging consumers to spend just enough to boost the economy鈥攂ut not so much that inflation again rears its ugly head.

The acquisition also highlights the importance of retail media, where brands invest in advertising within retailer environments like Amazon, Walmart, and Target to gain better visibility. Publicis also sees this acquisition as an opportunity to further expand its presence in retail media networks (RMNs), a rapidly growing sector projected to reach$140 billion in ad spending this year.

But by incorporating a conversational brand voice, advertisers can target upper-funnel browsers as well and search can potentially serve as a discovery channel.

Target, Carvana, and Lowe鈥檚 are moving up the ranks. Over the next two years, the four ecommerce companies with the largest shares of US retail ecommerce sales will hold their spots. But moves by smaller players will shake up the rankings. Target will solidify its place in the top five by 2024. The retailer has been on the move since the start of the pandemic.

So I think that's most important is to find who exactly do you want to target with this campaign.

According to a June 2023 Roundel survey, 76% of guests use Target.com or the Target app while they are shopping in one of our stores, reinforcing how fluid the shopping journey has become. Social media has also become a key component of the shopping journey for many consumers. While 75% of Target guests are active on social media, this number becomes even more pronounced with Gen Z.

Wired for video: The company is also expanding its Wire program to include EU publishers, allowing advertisers to target audiences in the region. This expansion aims to increase the availability of high-quality content on the platform鈥攙ideo content on LinkedIn has grown by 34% year-over-year鈥攁ligning with LinkedIn's focus on professional development and career growth.

Our interview outreach strategy for our reports is to target specific companies and roles within those companiesin order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

The Aldi shopper income skews lower than average, which I think is what you want to target when you're a lower-priced, value-oriented grocer. Sara Lebow (05:49):. Yeah. I mean, Aldi is great for if you're shopping on a budget. Lidl does not have those same associations in the US right now. Okay, number five, CVS. Becky, what is CVS up to? Becky Schilling (06:01):.

That reflects the reality that the labor market remains solid, inflation is approaching the Fed鈥檚 2% target, and consumers鈥� buying power is growing. Those conditions are a 鈥淕oldilocks economic situation,鈥� said JPMorgan CFO Jeremy Barnum, adding the 鈥渞esults鈥�are consistent with a soft landing.鈥�. But a Trump presidency could upend that trajectory.

B2B advertisers can specifically target new businesses and decision-makers on Meta鈥檚 platforms. Growth in Meta鈥檚 B2B ad revenues will slow to 13.8% in 2024 (from 24.8% in 2023), but it will still take 15.9% of B2B digital ad spending this year. The use of AI in automating social media content is growing. LinkedIn offers AI-powered Accelerate to help create campaigns faster and improve ad performance.

So, think advertising that appears across the open web, but again, uses that retailer's first party data to target who sees those advertisements. (02:02):. And this is an ad channel that we watch really closely here at eMarketer, it's really taken off.

The timing puts Amazon鈥檚 sale in direct competition with Target Circle Week, which will kick off on October 6. Pulling the holiday season earlier: This holiday season will be unique given the combination of a presidential election and a shorter-than-normal period between Thanksgiving and Christmas.

It has a vulnerable target in Lunchables and Capri Sun, which saw sales fall in Q2. MrBeast, KSI, and Paul each have rabid fan bases that are eager to buy whatever it is that they鈥檙e selling, which should serve the brand well in the short term. But its long-term success depends on the quality of the product. Go further: Read our Creator Economy Explained report.

One might expect that Black Friday ads during a major sporting event would be dominated by Walmart, Target, Best Buy, and the like. But do we really expect Amazon鈥檚 primary competitors to advertise on its airwaves?

鈥淭his usually pushes Walmart, Target, and others to launch sales around the same time,鈥� Canaves said. Newer ecommerce players such as Temu and TikTok Shop are fueling tougher competition for sales of low-cost items. Waning consumer confidence will drive category growth for smaller-ticket items.

The trend: As its competitors implement strategies to target mass affluent customers, Fifth Third announced its plans to restructure so it can better serve that same demographic. How we got here: Financial institutions (FIs) have struggled to serve the mass affluent market and are restrategizing to better appeal to these customers.

DoubleVerify鈥檚 survey also found that these executives鈥� biggest concern was their ability to effectively target audiences. Ad execs are similarly concerned about being able to reach target audiences at scale. A January 2023 survey by International Data Corporation (IDC) and Ogury found that this was the top concern of ad executives worldwide.

The Target Circle Week coincided with Prime Big Deal Days, so did the Walmart sale, and so there was a lot of head-to-head competition where when you went from site to site you saw pretty much the same deals. And that's something different than particularly last year where the sales were very much staggered throughout October with Target, I think their sales started on October 1st of last year.

Thanks to innovations like CTV ads that allow B2B advertisers to target decision-makers via video on streaming platforms, we expect the platform to account for 22.9% of US B2B digital ad spending this year. Meta has also grown and now accounts for more than a third of social B2B ad spending. Not to be outdone, Amazon鈥檚 B2B ad revenues this year are projected to rise 19.5% to $965 million.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

The breaches could enable the spread of misinformation and target political candidates during an election year. 2024 has been a difficult year for US ISPs, with massive layoffs and consolidation. These restructuring efforts may have made network security a lower priority, posing risks.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

FIs that create high-quality videos that thoughtfully target potential customers with engaging stories, formats, and language will have a higher potential for reward than usual. And with the holidays quickly approaching, there鈥檚 no time to lose on writing video ad scripts, filming or animating videos, and getting them edited and scheduled on the most appropriate platforms.