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In the EU, the Digital Markets Act and Digital Services Act have prompted investigations into TikTok, Meta, and Google, with the potential for fines of as much as 10% of their annual global revenues. Regulators have also restricted platforms鈥� ability to collect data from minors, limiting advertisers鈥� access to sought-after demographics.

TikTok time is gaining fast on Facebook. It鈥檚 perhaps no surprise to see time spent with TikTok increasing. The algorithm has proven to engage users for long periods: TikTok users will spend 56 minutes per day on the platform this year.

This is driven by the influence of social media platforms where audiences expect video content, like TikTok, Instagram, and YouTube. B2B marketers worldwide are looking to meet this demand. Social media and video content play a strategic role.

鈥淚f someone discovers a new product through an influencer鈥檚 post on TikTok but buys it at a Walmart, it can still be very difficult to attribute that sale to that particular marketing activation,鈥� said Droesch. Download our report to learn more about the modern customer journey. This was originally featured in the Retail Daily newsletter.

Gen Zers spend the most time on TikTok, Snapchat, and Instagram. Among the platforms we track, adults ages 18 to 24 (older Gen Zers) spend an average of 59 minutes a day on TikTok, followed by Instagram (43 minutes) and Snapchat (28 minutes). By comparison, adults ages 25 to 34 (some older Gen Zers, but mostly millennials) spend no more than an average of 29 minutes a day on TikTok and Instagram.

So it's starting to drop, and part of that is the Meta platforms and TikTok and things like that, but Reddit is really positioned to continue growing. (19:47):.

It is also planning an app marketplace to offer inventory, logistics management, and other tools to merchants鈥攕imilar to existing app stores on Shopify, TikTok Shop, and, of course, Amazon. How it works: Under the pilot program, merchants can pay to boost their rankings on search results as well as for display ads on the marketplace.

TikTok Shop will try to contend with the major ecommerce players. The social video app鈥檚 ecommerce platform made a splash with major sales events during the 2023 holidays and in the run-up to Prime Day in July 2024. TikTok Shop combined subsidies for brands and sellers with coupons and promotions for shoppers to drive sales.

During his first term, Trump moved to restrict TikTok invoking a CFIUS review and also blocked Broadcom鈥檚 $142 billion bid for Qualcomm in 2018, citing CFIUS recommendations, per The Financial Times. Our take: Tech companies may proactively engage with the administration to secure support or preempt potential objections, especially for deals involving foreign entities or significant market impact.

TikTok briefly suspended the account of Hey Jane last year without immediate explanation, while also removing some videos. The account was eventually restored. Instagram took similar action on its platform last year against Mayday Health, a company that shares resources on how to get abortion pills.

Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.