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ByteDance鈥檚 backup: TikTok鈥檚 parent company is investing in user acquisition for its lifestyle and video app, Lemon8, which could serve as a backup plan if TikTok is banned in the US. TikTok is set to be the fastest-growing social platform in the Asia-Pacific region this year, with its user base expected to grow nearly double that of Instagram, particularly in Southeast Asia.

In the US, Amazon is also losing search share as consumers increasingly turn to social media platforms like YouTube, Facebook, Instagram, and TikTok, per Jungle Scout. As search behaviors change, marketers should diversify their search strategies and ensure consumers are able to find them across digital, social, and physical channels. 2.

Definitely really interesting to see the image search feature for TikTok shop users in the US and Southeast Asia can now take photos of items and upload them to be shown similar products and I think this is just obviously leaning into some of their strengths, particularly with Gen Z, 25% less likely to use Google than Gen X and what we're really seeing is a fragmentation of search experience and TikTok

TikTok isn鈥檛 solely driven by its famous algorithm: ByteDance employees can make posts go viral without any disclosures.

Will TikTok鈥檚 China ties stymie its progress in US? Legislative and regulatory suspicions and scrutiny pile up even as the app gains favor with marketers and users.

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

Nike and Converse this month filed a lawsuit against 52 purported counterfeit networks that together run 98 websites that have sold fake Nike or Converse merchandise to US consumers within the past 12 months, per Retail Dive.

TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok鈥檚 downfall.

Despite slow US adoption and economic downturn affecting advertising, TikTok鈥檚 1 billion daily users and Instagram鈥檚 exit from live shopping present opportunities for growth.

Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.

TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.

AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.

TikTok is a major driver of both new social commerce sales and buyer growth in 2023, per our latest forecast. US social commerce sales will grow over three times as fast as total ecommerce sales this year, reaching $68.92 billion. TikTok will account for most of the 5 million new US social buyers in 2023.