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People use VR for all types of things, from exercise to shopping to travel planning. But for most users, VR headsets are primarily gaming platforms—and advertising remains challenging. Over 90% of VR headset users put them on to play games. No other activity exceeded 30%, according to a July 2022 study by Arris Composites.

The number of Gen Z digital banking users will more than double between 2020 and 2026, per our forecast, as the demographic travels the path to financial independence. Many will favor digital-only accounts: We expect Gen Z digital-only bank account holders to almost triple between 2020 and 2023—and their total will more than double to 10.0 million between now and 2026.

Visa CFO Vasant Prabhu highlighted strong travel spending as a growth driver last quarter. It can trial new tech before a broader rollout. Visa can use the event as a testing ground for its facial recognition payments technology—it’s already tested the tech in other markets. Perfecting the tech can help prepare Visa for a wider rollout as consumers warm to facial recognition.

Luxury brands are buying up premium real estate: Kering, LVMH, and Prada are spending big to acquire flagship properties on prime retail corridors.

Well, the thing that jumped out to me, drones will pick up, drop off, and then it continues, travel, charge, et cetera. Hadn't really thought much about the returns potential. I think that that's pretty fascinating. You go into your backyard, drone comes down, you give it the thing, and off it goes, potentially, at least.

The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.

I think that Starbucks is trying to capitalize on the travel craze in China. The partnership will help, but I think Starbucks, its revenue is going to continue to grow, but I believe the market share will continue to slide by virtue of just being there a lot more competition right now, naming a few domestic players like Luckin Coffee and Cotti Coffee, and then also the smaller chain.

Other: This segment includes all other tracked industries such as automotive, logistics, media, travel, and professional services. As with the four main segments, the pandemic boom is over, and the rolled-up YoY growth rate for these industries will be 6.7% this year. Meanwhile, B2B digital ad spending will reach $2.51 billion.

The direction of travel is pretty clear: Digital will account for an ever-greater share of total media time as the years go by. A pandemic bump to TV time prevented this landmark from happening earlier. Traditional media consumption saw an uplift in 2020 during the harshest pandemic restrictions. This was fueled exclusively by TV time, which saw an 23-minute increase.

CTV ad dollars travel down a long and winding road. The amount of money that ad tech vendors take from a given programmatic CTV campaign varies widely.

But over the past couple of months, Louis Vuitton has opened a series of bookshops and coffee shops and they're just selling their travel books. And I think one of the enticements was that if you bought one of their travel books, you would get a free tote bag.

Where people work and live has changed—for the long haul: Retailers and restaurants that cater to downtown office workers need to adjust to the new normal.

We exclude the following consumer categories from our definition of retail ecommerce sales: food services and drinking place sales (e.g., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes, or money transfers; gambling and other vice good sales.

So I think it's something that we'll see more frequently as we travel, as we're in airports and stadiums, it'll become a little bit more normalized in those types of environments. Sarah Lebow (13:31):.

A recent report from the World Travel and Tourism Council found the industry has recovered to 95% of its market size in 2019, so almost a full recovery after the pandemic. Jobs also recovered in the industry, with 22 million workers added last year. That brings the total workers in travel and tourism to 300 million globally, which would represent one in every 11 jobs. So travels may be back.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales. A Note on Our Southeast Asia Forecast.

Only pharma, tech, and travel spent a greater share of their open-market programmatic budgets on cookie-free inventory in Q1 2023 than they did in Q4 2022, according to 33Across data. Different industries’ adoption of new methods will occur at different paces.

Just about everything consumers do online has an app, whether it’s shopping, reading the news, exercising, checking the weather, banking, or making travel reservations. They may not rely on designated apps, but it’s clear how reliant they are on phones for these activities. Of the 49.5 minutes per day adults will spend on these activities in 2023, 35.6 minutes will be on mobile devices.