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It just became more public thanks to things like Twitter. But if you look at the research done by places like Deloitte and Nielsen, there's definitely on the bleeding edges. Interest in things like VR viewing and things like that. But the fundamental bedrock of how people watch and have watched for the past 10 years I think hasn't changed very much.

And then another survey, 52% for Canadians get their news from Twitter, Facebook, and Instagram, even more, seven out of 10 millennials according to a poll commissioned by the Canadian Journalism Foundation and conducted by Maru and Matchbox.

Walmart will also emerge as a more important player in the wider digital ad ecosystem by the end of 2024, moving ahead of Snap, Twitter, and Yahoo into the No. 8 position with 1.5% of total US digital ad spending. Walmart is well positioned for the future of digital advertising.

Google's going to have to focus on Google Bard, where it's not able to pull in some of the aggregate data from that of the socials, from that of Meta or that of Twitter or X, and that's where it's going to face troubles moving forward. Oscar Orozco:. I was going to agree with my colleagues.

So I think something, an interesting parallel trend that's happening is all of these new subscription offerings that are coming from online platforms, big online platforms like Meta, like Twitter. And that this was kind of the premise of the third article that you sent us from Axios.