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With so much first-party shopper data and ad experience, Prime Video has the potential to target specific and effective ads, maximizing return on ad spend for advertisers. Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement.

We start with our senior analyst covering everything retail and e-commerce. Based in New York, it's Blake Droesch. Blake Droesch:. Hey, everyone, good to be here. Marcus Johnson:. We also have someone with the same title and the same area of coverage, but they are based across the pond in the UK on the South Coast. It's Carina Perkins. Carina Perkins:. Hi, Marcus. Thrilled to be back. Marcus Johnson:.

Companies in the US are the most affected, accounting for 42% of leaks in 2022, followed by Germany and the UK with 5% each. The FBI fights back: The Federal Bureau of Investigation said it 鈥渉acked the hackers,鈥� shutting down Hive2, a major ransomware group responsible for attacking 1,500 companies in over 80 countries since mid-2021, per NPR.

For example, Chilly鈥檚, a UK-based water bottle brand, moved to a composable tech stack after facing limitations on its platform to support multiple currencies and languages. This pivot resulted in an 18% YoY increase in overall conversions and a 41% YoY reduction in its cart abandonment rate. 3. Generative AI.

Google鈥檚 attempts to launch its post-cookie solution, Privacy Sandbox, have been perennially delayed (most recently by UK regulators), allowing competitors to slide into the void. Several post-cookie solutions are now on the market and actively in use; The Trade Desk鈥檚 Unified ID 2.0 has been adopted by Disney+ and Hulu.

First-party purchase data provides brands and sellers with the real-time insights needed to better understand consumer behavior and build loyalty without relying on third-party cookies. As a result, brands can build awareness, connect with consumers, drive sales, and foster seamless shopping experiences for shoppers.

The opportunity: BNPL represented 3% of ecommerce payment value in 2021, or C$3.02 billion ($2.32 billion). As of 2022, 3% of Canada consumers had used BNPL in the past 30 days. That鈥檚 less than one-third of US users and one-sixth of UK users. The shift: The entry of global BNPL giants will triple payment value to C$9.05 billion ($6.95 billion) by 2025.

Amazon plans to open more Just Walk Out stores this year than ever before, adding to over 170 third-party locations at airports, stadiums, hospitals, and more in the US, UK, Australia, and Canada. In July, the company also announced updates to Just Walk Out that boosts accuracy even in the face of camera obstructions, poor lighting conditions, and unpredictable shopping behaviors.

In the US, just 18% of adults say they鈥檝e used livestream and video ecommerce, according to an October 2022 Insider Intelligence survey with Bizrate Insights. Brands shouldn鈥檛 shy away from livestream shopping in the US, but they need to be intentional about how they implement it.

A recent economist article suggests that Walmart is more of a threat to the eCommerce giant than the other way around. Threat to Amazon than the other way around.

But I think it's interesting the overall story of toy sales, which is that while toy sales were down overall last year, in store sales were up 6% in the UK, and that reflects I think, people going back to stores to buy some of their toys after that shift to online during the pandemic. I think it's been a very strong trend in the UK possibly because we have such a mature eCommerce market already.

Over half of adults in the US and the UK prefer to research and purchase online products on a retailer鈥檚 website, per Coveo. Researching online and purchasing in-store is the next-most popular shopping method, followed by considering and purchasing items solely in-store.

And it鈥檚 not just the biggest platforms withdrawing deals鈥擜dobe鈥檚 acquisition of Figma also fell apart after investigations by UK and EU regulators and expected intervention from the FTC. Big Tech faces four ongoing antitrust lawsuits from the US government. US v. Google (search).

Respondents were from United States, United Kingdom, Australia, Canada, Ireland, Malaysia, New Zealand, Singapore, and Thailand.

In terms of these other platforms carrying a lot of the broadcast, and I'm coming at this from a UK angle, again, as I often do, based in the UK as I am, Carina, you mentioned it used to be everything was BBC. Obviously no ad opportunity at all on BBC coverage in the country, but now, Discovery, carrying advertising, this must be a bit of a boon for marketers, right? Carina Perkins (16:52):.

Methodology: eMarketer estimates for US dollar ad spending include the impact of the weaker local currency in 2022 for the UK, Eurozone, Argentina, Turkey, and Russia.

The UK-based fintech established a presence in India in 2021 but didn鈥檛 get in-principle authorization from the Reserve Bank of India (RBI) to issue prepaid cards and digital wallets until this year. With the authorization, it will launch its app alongside domestic and multi-currency cards in 2025. The bigger picture: Revolut is rapidly growing its mix of products and services.

(Never count out the ecommerce giant as a disruptor to any industry.) And with over 3,500 US stores, Walmart has the footprint to become a primary care giant in the rural US, where physician shortages will hit hardest. But retailers are making only a dent in the nearly $300 billion primary care market, by Grand View Research鈥檚 estimates.

Lack of collaboration across teams and functions is a top challenge (34%) for US and UK content and creative professionals measuring digital content performance and ROI, per an October 2024 Canto and Ascend2 survey. 鈥淧roduction is thought about at the end, when the creative and media strategies are locked,鈥� said Priti Mhatre, chief product and AI officer at WPP agency Hogarth.

We start with our vice president of content who heads up our retail and E-commerce team based out of New York City. Ladies and gentlemen, of course, Suzy Davidkhanian. Suzy Davidkhanian:. Hi. You forgot to mention proud Canadian. Marcus Johnson:. That wasn't by accident. We're also joined by one of our senior analysts who is on that retail and E-commerce team based in the UK on the South Coast.

While a multichannel approach might seem ambitious, this strategy has proven successful鈥攃ompanies using multichannel marketing retain an average 89% of their customers, per research from Aberdeen Group, and 53% of UK agency and brand marketers report that multichannel campaigns hit KPIs most of the time.

Some 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads based on browsing history, per GumGum survey data. Almost 80% are more likely to engage with ads that match the content they are viewing, per the survey.

Fewer US consumers shopped on Black Friday this year, despite record spending, per PYMNTS鈥攊ndicating higher spending per shopper. Big-ticket spending also saw an uptick, likely fueled by some shoppers splurging ahead of potential tariffs. Commercial banking shifts ahead: Corporations in the US and abroad are trying to plan around the uncertainty.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

We start with our senior analyst covering everything, retail and e-commerce, based in the UK. It's Carina Perkins. Carina Perkins:. Hi Marcus. Marcus Johnson:. Hello there. Why'd you have to say it weird? Carina Perkins:. I'm not saying it weird. Marcus Johnson:. Yes you are. Hello, Marcus. Carina Perkins:. Oh, hey Marcus. Marcus Johnson:. Oh, too much. Carina Perkins:. How's it going?