蘑菇AV

More than half of US consumers notice affiliate content online. Significant numbers of consumers have become good at avoiding (or ignoring) ads. But our proprietary survey of 1,378 US consumers found that a majority of them are aware of affiliate marketing. Affiliate marketing is viewed as one of the least intrusive forms of advertising.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.

To illustrate this point, in 2019, China dominated with 66.4% share of retail media ad spending worldwide compared with 24.6% in the US. (However, the US market is projected to eclipse China鈥檚, with shares of 40.6% and 37.1% in 2025, respectively.). Ecommerce channels lead in retail media ad spending.

Click here to view our full forecasts for US retail media ad spending and US search ad spending. Search is the bedrock of retail media strategies. Retailers鈥� online properties are top destinations for shoppers doing product research. Amazon is the most popular place for US adults to start a product search, according to a February 2024 Jungle Scout survey.

Even without the uncertain outlook for US electric vehicles, proposed tariffs on imports and materials from China, Canada, and Mexico could cause auto prices to rise significantly, complicating an already challenging environment for auto sales. We expect US automotive total media ad spend to hit $31.77 billion this year, up from $29.48 billion in 2024.

After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era

Snapchat launches 鈥楩ind Your Favorites鈥� campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.

Retail media ad spending will be increasingly responsible for digital advertising鈥檚 double-digit growth. By 2028, the powerhouse channel will grow to represent nearly 1 in every 3 ad dollars spent.

In China, ecommerce channel ad spending represents over 38% of total digital ad spending, and ecommerce search spending accounts for 64.0% of total search. Could the US figures reach similar heights?

We forecast that US print newspaper ad spending will decline 13% this year and will experience double-digit declines for the following three years as well. US digital newspaper ad spending will grow this year鈥攂ut a paltry 1.3% is not enough to offset print鈥檚 declines. Non-newspapers are being commoditized as well.

The company plans to expand its first-party ad tech platform to the US in 2025. With only 6% penetration of the estimated $650 billion global entertainment market in its operating regions, Netflix still has substantial room for growth, particularly in Asia and Europe.

MFA sites still plague open web exchanges: AI allows bad actors to rapidly produce fraudulent websites and use bots to drum up fake pageviews, muddying the ad ecosystem.

48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.

With or without a TikTok ban, Snapchat is poised to capture more ad spending in 2025 as new ad formats like Sponsored Snaps and Promoted Places ramp up. The big picture: Uncertainty around TikTok and Meta is spurring further diversification in the ad market.

Excluding YouTube, 蘑菇AV forecasts US social video ad spending will surpass linear TV ad spending for the first time. 鈥淧eople like Colin and Samir are getting better viewership on CTV for longer than most network sitcoms,鈥� said Gordon.

Search and advertising come under fire as the CMA takes a proactive approach to regulation while the US DOJ focuses on punitive remedies.

And the arrival of formalized open banking in the US will empower more FIs to ask customers鈥� permission to use their data for advertising. FMNs will remain an ad spending niche鈥攂ut a booming one. From 2024 to 2026, FMN ad spend will explode at a 107.0% compound annual growth rate to hit $1.50 billion, per our forecast.

US marketers are allocating more of their advertising budget to social media and TV (19% each) than digital (14%), email (12%), and out-of-home (OOH) (7%) media channels, according to Quad.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.