蘑菇AV

After three years of wild fluctuations in retail and ecommerce sales growth, a sense of stability and normalcy is slowly emerging. A healthy if unspectacular rebound for ecommerce is in the cards, and most national markets are heading in the right direction.

Total BNPL payment value will reach $94.87 billion in the US this year, skyrocketing to $143.44 by 2026, according to our forecasts. Dig deeper: Check out our 鈥淯厂 Buy Now, Pay Later Forecast 2022鈥� report for more on BNPL user and volume growth trends. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry.

Social shoppers find inspiration for their purchases from many different types of content, but none more so than creator, influencer, or celebrity influencer content.

Average CTV usage in the US is projected to nearly double from 1 hour and 22 minutes (1:22) in 2020 to 2:37 in 2026, per our forecast. By 2026, it's estimated that 69.9% of the US population will be CTV users. Advertisers are responding to these trends, with 61% planning to increase their CTV ad spend, according to an April 2024 Advertiser Perceptions and Premion study. 3.

US same-store sales grew 1.3%, surpassing the expected 1% decline. Gains were broad-based, with 15 of the retailer鈥檚 19 US regions posting positive comps. Revenues hit $39.70 billion, up 14.1% YoY, and ahead of analysts鈥� $39.07 billion estimate. Adjusted earnings per share were $3.19, a 9.4% increase, beating the expected $3.04.

Read on: Check out our US Buy Now, Pay Later Forecast 2022 report to learn about what鈥檚 driving growth in the sector. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

Douyin, TikTok's Chinese sibling, is about to become China鈥檚 largest social platform. It's also crashing the country鈥檚 ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

They made Advantage Plus shopping campaigns a big focus in the last quarter of the year. It overlaps with the holiday season and a big cyber five period and they saw price per ad jump a pretty significant amount. I think it was 14%. Just shows that there's strong demand for this ad format among retailers or eCommerce brands. Yeah, I think that AI is really helping this company out a lot.

Programmatic digital display is no exception to the ad spending downturn that has sent ripples through our forecast. As marketers scrutinize their investments, social networks are losing share of the programmatic pie while CTV and retail media drive growth.

Fold can market the card to the 31.9 million US adults we forecast will own crypto this year. This represents a 16.1% YoY increase in crypto ownership from 2024, thanks in part to the boost we expect the industry will get from President Donald Trump鈥檚 crypto-friendly agenda.

Amazon can stake a claim as one of Canada鈥檚 top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

We estimate that US affiliate marketing spending will top $10 billion for the first time this year and will exceed $15 billion in 2028. Click here to view our full forecast for US affiliate marketing spending. Some advertisers and publishers have gotten off to a rough start in 2024. Revenue growth for some has not recovered after a tough end to 2023.

Nearly half of US adults said last month that they鈥檙e buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.

Cross-border ecommerce is rising in popularity as US consumers look for value amid inflation. But growth has slowed from previous boom years.

We forecast Mastercard鈥檚 consumer card network transaction value will grow 12% between 2024 and 2026.