By 2027, 蘑菇AV forecasts that 127.4 million US viewers will stream sports鈥攁 noticeable gain over the 75.4 million expected to still be watching via broadcast. But perhaps most staggering, it鈥檚 not like sports has suddenly become more popular.
TikTok is launching ad product Pulse Premiere, an extension of Pulse that allows publishers like Cond茅 Nast, Buzzfeed, and NBC to make money off of ads featured by all of their own content, according to the Wall Street Journal. The new product is part of TikTok鈥檚 efforts to make the platform more appealing to publishers, even as risks of a US ban loom.
United recently launched a major OOH advertising campaign targeting airports and commercial centers in major US cities, aiming to entice both travelers and office commuters. Our take: Innovations in video advertising are benefitting OOH spending.