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YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.

US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.

YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.

We expect roughly two-thirds (67.2%) of Amazon鈥檚 US ecommerce sales will stem from its marketplace this year, up from 65.7% last year, and a considerable increase from 58.2% in pre-pandemic 2019. Our take: 鈥淏uy It Now鈥� is a savvy move by Amazon to seamlessly marry content and commerce.

MrBeast鈥檚 season of scandal dampens Prime Video鈥檚 game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.

Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.

US banking digital ad spending growth has slowed to a trickle and pushed marketers to rethink their allocation strategies. But 2024 looks more promising.

How much will US advertisers spend on programmatic display advertising in 2023? How does that spending break down by device, format, and transaction method? How does the US compare with other markets around the world? KEY STAT: Programmatic display ad spending will grow by 16.9% in the US this year鈥攖he highest growth rate of any country we track.

Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.

At the start of 2023, marketers began conserving their budgets, spooked by high inflation and interest rates, and in late Q1, we revised our US digital display ad spending forecast downward. We now expect the market to grow just under 8% this year鈥攁bout half as fast as we had predicted in Q4 2022. This year, programmatic will account for over 9 in 10 US display ad dollars.

The Paris Olympics also had a more favorable time zone for US and European viewers than the recent Games in Tokyo and Beijing. Peacock was well-prepared for the event after mishaps during previous years. Fans praised the slew of streaming features like the ability to watch multiple competitions at once. Viewers were highly engaged, streaming more than 23.5 billion minutes of content.

Retail鈥檚 resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.

The news: Disney Advertising and Magnite built out their US offerings and expanded their global ad-supported automated inventory across Canada, Latin America, and select regions in the Middle East, Africa, and Europe. US advertisers will now have access to more than 35 demand-side services for Disney platforms.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

In March, TikTok鈥檚 former US head of product said its creator fund was a 鈥渞eactive measure鈥� against competition, rather than a way to help creators monetize. 

A good portion of subscription spending will occur within over-the-top (OTT) video platforms that also have ad-supported tiers, so increased subscription spending shouldn鈥檛 significantly dent IAA. And subscription fatigue among consumers will keep growth in the single digits. Privacy rule headwinds will lead apps to look for additional sources of revenues.

When did each state join the US? I won't go through them all because Stuart will be furious. He runs the team. Yory, do you know the youngest US state, states, I should say? Yory Wurmser (01:16):. Well, it's going to be Hawaii, I think as the youngest, and Alaska is right before it. Marcus (01:21):. Yeah. Pretty much neck and neck.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers鈥� characteristics and their online grocery shopping behaviors and preferences.

More bad news for Venu Sports: The proposed sports streaming service will go to court with Fubo in October, kicking a potential launch further down the road.

YouTube pause ads grow with smart TV rollout: As YouTube explores passive ad formats, it must balance ad revenue with audience satisfaction amid mixed reactions from users.

Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.