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The average US household added one to two connected devices between H1 2021 and H1 2022, per Plume data, paving the way for increased integration. The segment is small in the US, but ripe for growth:. 1 in 5 smartwatch users now make payments with those devices, according to our estimates.

Ads were the top reason why US social buyers made their latest purchase, excluding 鈥渇inding products they like,鈥� per our September 2022 US Social Commerce and Digital Trust Survey. Internal Google data shows that almost 40% of US users ages 18 to 24 start their searches on TikTok or Instagram. Facebook is preparing to turn Marketplace into a revenue stream, and search ads would be a logical next step.

DOOH ad spend in the US will grow by 11.2% this year to reach $3.20 billion, per our March 2024 forecast. DOOH is increasing its share of OOH as advertisers flock toward video and programmatic formats, including OOH TV. These small-screen formats (as opposed to larger digital billboards) are part of what may be referred to as OOH TV or CTV OOH.

YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming鈥檚 market share with nearly 25%.

21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.

Paul, how much do advertisers spend on CTV, according to our forecasts in the US? Paul Verna:. According to our forecasts, connected TV ad spending in the US this year will be just over $25 billion, and by 2027, it will go up just over $40 billion, so a lot.

Even Amazon, which takes in more than 3 in 4 US retail media ad dollars spent in the US, per our forecast, uses third parties to power its RMN. Here鈥檚 a look at some of the biggest ad techs powering retail media networks today. Criteo. What it does: Criteo is a commerce media company with both an SSP and a DSP that allows retailers to create self-service solutions for advertisers.

Our forecast calls for digital live sports viewers in the US to grow from 95.5 million in 2023 to 126.8 million by 2027鈥攁 32.8% increase over four years. Younger audiences (ages 13 to 34) are leading the shift to digital, with 24% consuming sports via subscription video-on-demand (SVOD), compared with just 16% for those 55 and older.

With consumers increasingly shopping across multiple channels, Roundel, Target鈥檚 media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships.

Zoom out: The rise of FAST channels has been a notable US trend as rising costs of subscription-based services lead consumers to alternatives. Services like Amazon's Freevee, Pluto, Tubi, and Roku have all experienced significant growth, making the Google TV network a timely addition for advertisers seeking to capitalize on this shift.

And if he does convince us, we will, "Invest in it." Then it's Jeremy's turn, me and Ross become the new panel and so on and so forth. As I mentioned, both those two folks have two predictions for us each, so four total. Let's do it. Ross, I'm starting with you. 60 seconds on the clock for your first pitch, something you think is going to happen in the world of digital by the end of 2024.

What have you got for us? Paul Verna (17:29):. My final prediction is a little bit more straightforward than my previous one, and that is simply that Apple TV is going to launch a bona fide ad tier as part of Apple TV+.

Our take: tvScientific's CPO model aims to make CTV a top choice for performance advertisers by overcoming traditional TV ad limitations and potentially shifting nearly $200 billion in US performance ad spend to CTV. The new model could make CTV advertising more attractive to digital marketers by focusing on outcomes like sales lift instead of traditional reach and frequency metrics.

This year, CTV ad spending in the US is projected to hit $25.09 billion鈥攗p from $20.69 billion in 2022, according to Insider Intelligence. As expected, advertisers are building these budgets with resources from other ad buckets, with most of the re-allocated money coming from linear TV.

Currently, less than half of US households subscribe to traditional pay TV, while the number of CTV households has reached 113.1 million (85.3% of the population). In fact, by 2024, eMarketer expects CTV households in the US to more than double traditional pay TV households. Viewers are also spending more time with CTV than ever before.

In just the past five years, the number of households in the US that get their TV content from an internet connection has increased by more than 210% according to Nielsen TV measurement data.

Netflix plans a US launch by the end of next year鈥檚 second quarter and a global rollout by the end of 2025. But wait, there鈥檚 more: Netflix also announced its ad-supported tier has reached 40 million active monthly users, nearly doubling from the 23 million reported in January. Why it matters: Netflix is out to deepen its fortunes in the lucrative digital ad sector.

As time spent on connected TV (CTV) grows faster than any other major media formats this year, B2B marketers are taking note. Learn how B2B marketers can incorporate CTV in their media mix.

To investigate the areas where CTV can improve, MNTN and Marketing Brew surveyed US marketers to see how they feel about the CTV industry at large. The 鈥淢arketing Brew x MNTN Jumpstart Survey鈥� found that there are many marketers who are already successfully advertising on CTV. In fact, 50% of marketers surveyed said they believe CTV advertising is currently effective. The main CTV pain points.

In an August 2023 survey, CivicScience asked US adults what they鈥檇 watch if their favorite TV shows didn鈥檛 return with new episodes in the fall, 45% said reruns. This means that even with less content being released, audiences will still be streaming, whether they鈥檙e catching up on their watch lists or revisiting comfortable classics.

Although this deal aided subscriber growth in the US and Canada, it led to a dip in average revenues per user (ARPU) in these regions to $8鈥攖hough, globally, ARPU rose by 6% to $7.28. Challenges remain: Despite these gains in streaming, Disney's linear networks are facing continued difficulties, with revenues declining by 8% and operating income falling by 22%.