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I'm already seeing a trend growing where people are asking for similar self serve tool for video building ads, audio ads where you can just generate a script, you can add an audio track and you can just produce a audio ad immediately or a video ad where you can add interactivity layers on top. I'll make it a shoppable video or add a video topper in the beginning, make it a bit more interactive.

You have the option for video ads, story ads, reels ads, and then those famous Meta carousel ads. Plus, it's more enticing for major brands and luxury brands since the aesthetic of Instagram is still a lot more polished than it is on TikTok. I feel like, as we've already alluded to in this episode, TikTok seems to be getting even more sort of unpolished and that's the point of the platform.

Is the idea that if you keep those video ads non-standard that they'll be increasingly creative? Max Willens:. Well, you don't want to expose yourself to the added competition of out-stream video on a publisher website. If it all looks and feels like that, then it potentially complicates or makes the creative less tailored to the environments offered by RMNs.

So, on TV ads, video ads that you see in multiple formats, what you get at this time of year, it could be the spring thing, it could be the Stanley Cup Playoffs where audiences, in TV and other digital channels, are increased. But it's the time when a lot of national brands and national advertisers in Canada refresh creative, create new ads that really compel the audience.