So instead of switching gears into retail me this, retail me that we normally do, we're going to revisit that live game show from the summit last week where Suzy competed against her colleagues in a retail knowledge showdown. Suzy, you want to give listeners any spoilers before we revisit the tape? Suzy Davidkhanian:. I thought it was really a great game. The questions were so interesting.
In one piece, she notes the Cleveland Cavalier's basketball team partnering with fan engagement platform ARound to let fans access a shared AR experience called the Cavs ARcade, where folks can digitally interact with the basketball court at the Cav Stadium, viewing AR versions of mascots and playing games like AR Chain-Shot Contest, where folks can win merchandise and prizes.
The number one answer was that they enjoy screen adaptations of past media, like a book or a video game as it's adopted to a TV series or a movie. And even 56% of consumers said that they like it when brands and companies use their past logos or advertisements because it evokes feelings of nostalgia for there. So, there's a little tidbit for our marketing audience. Marcus Johnson:. Yeah, very nice.