Ä¢¹½AV

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The Asia-Pacific region lags all other regions in time spent with PC/laptop/tablet. This clearly shows the importance of smartphones in Asia-Pacific, where mobile access to the internet is primary in rural areas and among low-income respondents.

After a slew of technical failures during November's Mike Tyson vs. Jake Paul boxing match live stream, advertisers are more aware than ever of what can go wrong during a popular event. And with Netflix's "NFL Christmas Gameday" just around the corner, which will feature Beyoncé performing during the Ravens vs. Texans halftime show, brands can strategize to make the most of a potential broadcast outage.

Whether social media can replace linear TV is debatable. But there’s no question that it’s a strong contender for linear TV’s audience and ad dollars.

Consumers spent a record-breaking $314.9 billion online globally during this year’s Cyber Five, according to Salesforce. But there’s lots more to learn beyond top-line sales numbers—from Target's Taylor Swift-fueled Black Friday surge to Gen Z's big spending habits. Here are five key stats on Cyber Five performance you may have missed and what they mean for the rest of the holiday season.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD’s position in the streaming race.

Combined with the closure of its AAA gaming division, the move suggests the streamer is still searching for a winning plan for gaming.

As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Mobile media consumption exceeded time spent with PC/laptop/tablet for the first time this year. Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.