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New subscription links inside the iOS app are already driving Premium spikes, showing how much Apple鈥檚 restrictions held developers back.

Competitors are moving in on Apple鈥檚 home iPhone turf.

AI-forward, frictionless customer experience helps ensure Google Pay鈥檚 consistent use.

US TikTok Shop employees prepare for layoffs: Tariffs and de minimis changes have pushed the platform鈥檚 ambitious commerce goal further out of reach.

Ralph Lauren and Canada Goose defied luxury slowdown in Q1: But tariffs and uncertainty could reverse that momentum.

The average vehicle age keeps climbing in the US: Advance Auto Parts is banking on maintenance and repair to help it steer clear of macroeconomic speed bumps.

MNTN debuts as a public company with a $1.6 billion valuation: Its performance-focused CTV adtech aims to bring small businesses into streaming.

Amazon shrugs off economic pressure: The retail giant says it hasn鈥檛 seen any meaningful average selling price increases, nor have shoppers pulled back spending.

Novo, Lilly, and PBMs take steps to reduce GLP-1 drug prices: Players in the weight loss drug market are likely OK with cutting back on prices considering the potential to reach tens of millions of patients.

Shifting consumer preference toward fixed installments shows how BNPL can compete with credit cards鈥� incentives.

Medtronic spins out diabetes business into D2C company: Amid growing diabetes diagnoses, Medtronic is doubling down on its focus with a device company dedicated to helping consumers with diabetes.

Clinicians want more support from pharma, but not via in-person sales meetings: Marketers need to create content that will proactively answer doctors鈥� questions about a drug鈥檚 cost/insurance coverage and how patients are responding to the treatment.

Retail ecommerce sales worldwide will reach $6.419 trillion in 2025, growing 6.8% YoY鈥攖he slowest pace since 2022, per our February 2025 forecast.

US social ad spend will grow YoY in 2025, even as platforms grapple with tariff-related budget cuts from industries that spend heavily on social channels, like CPG and retail.

As one of the hottest areas of digital advertising, CTV ad spending鈥檚 streak of annual double-digit increases could end thanks to tariffs.

In this report, CMOs share how they鈥檙e transforming influencer strategies to deliver business impact鈥攁nd what solution providers can do to help.

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media鈥攁nd which parts of each might fare best and worst.

This means insurers鈥� educational campaigns could make a big difference.

Amazon鈥檚 retail media ad revenues will exceed $60 billion, per WARC: The change represents its steady growth despite broader economic setbacks.

Threads is now included in Meta鈥檚 Marketing API: The change positions Threads as not only an X alternative, but as an effective marketing channel.

On today鈥檚 podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff.