蘑菇AV

A February health and wellness event: Positioned right before Valentine鈥檚 Day, Amazon could offer a second chance at New Year鈥檚 resolutions with an event, pushing health and beauty as well as apparel. Health and beauty is Amazon鈥檚 fastest-growing US ecommerce category at a growth rate of 24.1%, according to our forecast.

Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. TikTok leads time spent on social for most US adults. How big will Amazon get?

Coach鈥檚 goal of attracting the 鈥渢imeless Gen-Z鈥� consumer鈥攜oung shoppers with a classic style who invest in ageless fashion鈥攂egan in 2021, as reported by the Business of Fashion, when it began looking at customer data to discover which designs were most popular among young consumers. 8. Yeti. Yeti opened the doors to its first New York City store this month.

The Costco private label brand has a devoted customer base who purchase everything from its consumer packaged goods to its branded apparel. In 2021, sales of Kirkland products totaled $58 billion, about a quarter of the company鈥檚 total revenues, per CNN.

To meet changing consumer preferences, malls have moved away from being predominantly apparel-focused to including more varied offerings such as dining, entertainment, and wellness services. Malls must create experiences that attract consumers, making them destinations for more than just shopping. This strategy has helped debunk the idea that malls are a thing of the past, Chernofsky said.

More like this:. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. Social media and streaming apps drive rapid growth in video ads. Should you be using TikTok for B2B marketing? Extending OOH campaign reach through social media traffic.

The losers: Unsurprisingly, the retailers that struggled the most this year largely rely on discretionary spending in categories such as apparel, home furnishings, and consumer electronics. Target faced no shortage of challenges throughout the year.

Facing the consequences: Nearly half (48%) of US apparel/footwear retailers saw a decrease in average order value since implementing return fees, per Happy Returns. The same percentage of retailers saw an increase in customer complaints, 40% saw a decrease in sales, and 33% lost customers. 63% of US adults believe free returns are necessary for convenience, per a December 2022 Morning Consult survey.

The things that make Amazon so good at ecommerce鈥攊ncluding a massive product selection and the fastest delivery speeds鈥攄on鈥檛 really give it an advantage when it comes to more niche retail categories like apparel. Amazon also seems to overestimate the role that technology should play in brick-and-mortar shopping, which can detract from the customer experience.

From cooking recipes, favored 29% more by Gen Z than millennials, to music, DIY ideas, fashion, and more, TikTok caters to a diverse set of interests. This versatility makes it a one-stop destination for users seeking various types of information. The study emphasizes video tutorials as the top choice for 62% of TikTok users, with 39% and 38% favoring reviews and personal anecdotes, respectively.

Physical stores have more influence than any single digital channel in driving fashion discovery. How consumers find new brands and products on social media, marketplaces, and brick-and-mortar retail in 5 charts. Note: Data was provided to 蘑菇AV by ESW. Methodology: Data is from an April 2024 ESW survey. 18,679 adults 18+ worldwide were surveyed online during October 31-November 14, 2023.

Social, resale, and beauty: 3 things buoying a slowing luxury retail market. 5 charts on Gen Z鈥檚 shopping habits across beauty, apparel, and more. Amazon is a channel beauty brands can鈥檛 ignore. Methodology: Data is from the May 2024 Ipsos report titled "What the Future: Shopping." 1,120 US adults ages 18+ were surveyed online during March 19-20, 2024.

TikTok creators posted Barbie-inspired fashion and beauty looks, attended the movie鈥檚 premiere, tried out a branded filter to become a Barbie avatar, used trending sounds from the film in their TikToks, and more. The lesson: Barbie鈥檚 increase in impressions and engagement illustrates the power of aligning with major cultural moments.

Best-selling categories during the Cyber Five included toys, jewelry, sporting goods, apparel, and books (all great for gifting), as well as big-ticket items like electronics, computers, appliances.

The big takeaway: While it helps that lululemon, On, and Hoka cater to a more affluent consumer base, they have also successfully managed to carve out reputations for both fashion and performance, enabling them to stay top-of-mind with consumers.

Survey says: Instagram surveyed Gen Zers around the world, finding that sustainable fashion choices, self-improvement, and activism will be top of mind for this generation next year. Instagram鈥檚 report also played up the importance of messaging, noting that Gen Z sends DMs to connect with others鈥攁nd that the majority have DMed a celebrity.

Italian luxury brand Zegna teamed up with Microsoft Azure to launch Zegna X, an AI-powered clienteling platform that lets customers mix, match, and visualize different clothing items. The tool offers 49 billion potential combinations of clothes and styles and is available in select brick-and-mortar locations, as well as online.

For example, a retailer may advertise with a financial media network, a consumer packaged goods brand with a retailer, and an apparel brand with all three. What came first? It all started with retail media, which we define as digital advertising powered by first-party data and operated by retailers who act as media channels. But now, we鈥檙e seeing other sectors jump on the media network bandwagon.

Teens use YouTube on a daily basis more than TikTok. 60% of TikTok users would jump to Reels following a ban. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. Guide to TikTok for social media marketing and commerce.

The VA is joined by the banking, automotive, defense, aerospace, apparel, brick-and-mortar retail and agriculture industries, as well as climate startups. They鈥檙e looking to tech鈥檚 layoffs to digitally transform their businesses.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.

Methodology: Data is from the January 2024 Ebbo report titled "2024 Apparel Loyalty Data Survey." 1,158 US adults ages 18+ were surveyed online during October 2023. Ebbo is a loyalty membership provider.

Additionally, 200 US senior-level executives from apparel and footwear merchants with revenues of $500 million or more were surveyed during August 2023.

The news: Sephora will begin selling beauty products through Zappos, per Business of Fashion, the latest in a series of partnerships the beauty retailer has inked to help grow its reach and sales.