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-China Economic and Security Review Commission (USCC) published a report highlighting various challenges to US interests posed by Chinese fast-fashion platforms.

Fashion online resale platform sales from companies like The RealReal and thredUP grew 1.5% this year to reach $13.10 billion, per our forecast. The 2024 takeaway: There鈥檚 momentum around resale, particularly in fashion, but it may take a while for that to equate to sales growth. We forecast total resale volume will return to growth in 2024, rising 3.3% to reach $108.64 billion.

On resale platform StockX, Nike鈥檚 Jordan 4 Retro SE Paris Olympics Wet Cement shoes were the highest-selling Olympic product on the site. Zooming out: Nike made a big splash with its Olympics campaign, but it鈥檚 unclear whether the company will secure the gold in 2024. Many of the company鈥檚 latest product innovations won鈥檛 hit the shelves until next year.

Fast fashion takes a back seat in the BTS world. Deloitte鈥檚 2023 Back-to-School Survey showed a 15% drop in parents who indicated they choose sustainable BTS products, but fast fashion was still the retailer of choice for 20% of parents. A whopping 80% of US parents prefer mass merchant retailers for BTS shopping. The economy is pushing consumers to look for more ways to save.

But there are slight differences in their preferences: Gen Zers mainly follow lifestyle (60%), fashion (57%), and music (50%) influencers. Meanwhile, millennials are most interested in fashion (49%), lifestyle (44%), and food and cooking (41%). Over half (54%) of UK businesses investing in influencer marketing have increased their budgets this year.

That was in stark contrast to apparel retailers, which saw visits fall by 16.2% in the same month. Both Macy鈥檚 and Nordstrom will open more off-price stores this year in a bid to drive store visits and sales. Macy鈥檚 plans to add 10 Backstage locations to existing Macy鈥檚 stores, while Nordstrom will add 20 to its Rack fleet.

Categories with the highest mobile penetration include personal care (77%), groceries (68.2%), and apparel (60.8%), which Adobe Digital Insights lead analyst Vivek Pandya attributed to the fact that 鈥渃onsumers have embraced mobile shopping for purchases that are more frequent and lower in price.鈥�.

蘑菇AV 40% of US imports are subject to tariffs, including 70% of Chinese textile and apparel shipments. The White House also proposed requiring specific, additional data for de minimis shipments, including the 10-digit tariff classification number and the person claiming the de minimis exemption. Why is this happening?

TikTok continues to be a valuable sales channel, especially for beauty and apparel brands. Hairstyling brand Beachwaver credits the platform with helping drive its 30% year-over-year growth in 2023, while nearly 10% of Tarte Cosmetics鈥� online sales now come from TikTok Shop, per data from Nielsen IQ and Spate cited by BoF.

Consumers who prefer apparel brands like Nike, Skechers, and Tommy Hilfiger were not as active during this year鈥檚 Prime Day. 鈥淧eople with a high affinity for apparel were not spending a lot of time on Amazon this Prime Day because you don鈥檛 get a lot of brand-name apparel on Amazon to begin with,鈥� said Dick. 3. They鈥檙e not as discerning as the general population.

Other sectors with high conversion rates and CPAs were clothing, shoes, and jewelry (conversion rate of 5.5%; CPA of $66) and grocery and gourmet food (4.94%; $53). Some sectors had much higher CPAs with low conversion rates. Home and kitchen had CPAs of $77 but a conversion rate of just 1.3%. Automotive had the highest CPAs at $78 but held a 1.4% conversion rate.

Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.Less.

Why it matters: Shein鈥檚 ability to identify and produce on-trend apparel online has enabled it to garner a 40% share of the fast-fashion market in the US, per Bloomberg, and the company is continuing to explore growth opportunities.

鈥淚f I鈥檓 in the market for apparel, Under Armour is going to be my initial go-to. It doesn't matter which piece of apparel. For that reason, having a sponsored brand video on the top that is more focused on your brand versus a very specific product [is going to be a better tactic].鈥�. Align your display advertising goals with the right key performance indicators:.

With the acquisition of Zulily, Beyond could add clothing, accessories, children鈥檚 products, electronics, and beauty products to the mix. Though there is some overlap, Beyond can use each brand鈥檚 unique pricing model to differentiate them. Overstock began as a retail liquidator, offering customers closeout prices.

Fashion apparel and shoes ranked fourth, bringing in RMB 337.7 million ($50.1 million) in sales for the platform that month. Men鈥檚 makeup is a fast-growing category. Male makeup tutorials get substantial views on Douyin, and those views are translating into sales: Men鈥檚 makeup sales via the platform grew 365% YoY in H1 2023, according to Feigua data as cited by Jing Daily.

Case study: Fashion brand AllSaints worked with Rakuten to understand where buyers were shopping outside their site and their own stores. 鈥淭hey spent around a third of their apparel wallet at Nordstrom, Saks, and Bloomingdale鈥檚. They also scored very high for shopping at Revolve and The RealReal,鈥� said Gill.

A Meta representative told Business of Fashion that the company mandates content creators to comply with Australian advertising laws and regulations, and creators sharing branded content on its platforms must use the "paid partnership" label.

You and I might clean out our closet or a retailer does a take back program in which consumers bring back their old product, clothes, shoes, accessories. We're taking that on, providing it to wider audience where people may not otherwise have access. They're able to buy this product at a nominal cost.

Fashion Network. LocalCircles. TechCrunch. The Economic Times. The New York Times.

The data points: Gen Alpha is currently worth over $28 billion in direct spending, and drives billions more in indirect spending, per a new Numerator report. 53% of Gen Alpha members receive some type of allowance throughout the year, which they鈥檙e using to purchase consumables such as snacks and beverages and durables like toys and apparel.

Upper-income households once again accounted for the majority of Walmart鈥檚 share gains during the quarter in categories like fashion, home, and hard goods. Walmart is working hard to keep those shoppers loyal even as inflationary pressures wane.

Based on July鈥檚 Prime Day event, home goods, apparel, and shoes could be the top sellers this holiday season. However, consumers are likely to wait for a good deal before they make a purchase. Expect lots of comparison shopping and holding out for last-minute deals. 3. Make the digital-physical gap as narrow as possible.

The private label return policy aims to demonstrate that Target stands behind both the price and quality of items sold under labels such as its Cat & Jack apparel brand, said Christina Hennington, executive vice president and chief growth officer, during the company鈥檚 earnings call.

Given that there are so many shoe brands, Allbirds is wise to differentiate its brand to appeal to its core customer via products such as M0.0NSHOT, which it bills as the world's first zero-carbon shoe. And deepening its ties with prominent retailers could also help it build brand awareness and sales while cutting down on expensive physical retail investments.