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On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

To boost D2C sales from its ecommerce website, Gatorade released a loyalty program that allows consumers to collect points for purchasing qualifying products in-store or online and by engaging, for example, by referring friends or subscribing to emails.

Otherwise, you can hang out with the retail crew tomorrow on the Reimagining Retail show, where they'll be speaking all about how the beauty space is changing.

And one of the things that the CEO had mentioned was that they opened this wedding shop, which they said clearly exceeded their expectations.

Saks: Saks Media Network, announced this month, is already working with luxury brands like Chanel Beauty and Dolce & Gabbana. After a sluggish quarter from many luxury companies, the RMN could be a smart way for brands to woo consumers. But first, Saks must give advertisers a reason to work with it over established RMNs like Nordstrom and Macy鈥檚.

Its sales were stalling in part because they hadn't adapted in the wake of growing competition from younger skewing upstarts like Glossier or Kylie Cosmetics. And things got worse early in the pandemic when people stopped buying beauty products because they were stuck at home or they were wearing a mask. But the thing that really did them in was supply chain challenges.

Last year, Substack subscriptions in the fashion and beauty category were up 80% YoY, according to Substack, as reported by The Guardian. Substack is gaining popularity while many users are decrying TikTok, frustrated as their feeds fill up with cheap goods pushed by TikTok Shop.

Over at Amazon, influencer Alix Earle and co-founder of skincare brand Summer Fridays Marianna Hewitt talked sponsored content on a panel called 鈥淣ow Trending: #Authenticity.鈥�. Hesitant advertisers no longer have a choice but to accept creators. Big brands that have historically been reluctant to spend on creators are now leaning in.

KEY STAT: Nearly 72 million US consumers鈥攁nd about a third of US digital buyers鈥攚ill engage in cross-border retail ecommerce in 2024. Our Forecast Definitions. Our definition of cross-border purchases only includes transactions where the consumer is aware they are buying from a seller in a foreign country.

After successful tests in the US, YouTube rolled out a feature enabling creators to make a shopping button appear at relevant points in their videos, like when they鈥檙e demonstrating a beauty product. Another feature lets creators tag affiliate products in bulk across their video libraries.

Walmart makes a huge acquisition in hopes of taking on Amazon鈥檚 retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart鈥檚 prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial鈥� Most Interesting Retailers List, a monthly ranking revealed on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

From retailers drawing shoppers in-store by leaning on creator content to the emergence of livestream ecommerce influencers and the potential consolidation of retail media networks, our analyst-led predictions offer a glimpse into the future of shopping and advertising. We explore each, weighing the arguments for and against their likelihood in shaping the year ahead.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.

Earlier this month, Beyond Inc. (formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.

But food, beverage, and beauty companies may want to shift their products centered around solo routines to be more social. Follow the leader: Many of Alo Yoga鈥檚 stores (also called sanctuaries) have built-in yoga studios and cafes, transforming a shopping experience into a social outing. Some Alo fans even go on dates there. 4. Don鈥檛 pretend to be something you鈥檙e not.

B) Beauty. C) Furniture. D) Kitchen and home appliances. Only 11% of consumers either mostly or completely buy groceries online. Tech products have the highest ecommerce presence, with 36% of consumers primarily purchasing them online, according to the survey. March 26, 2025.

Instagram is featuring ads in search results, so a user searching 鈥渟办颈苍肠补谤别鈥� would see sponsored content for a relevant brand. This is a play at something TikTok does really well: encouraging searches and taking advantage of that behavior. Instagram also rebranded its content ads to partnership ads in order to increase collaboration between creators and brands. Player: TikTok.

Health and beauty is a huge potential growth category for e-commerce. Do you know how Ulta performs there? Jeremy Goldman:. Pretty well. The short answer is that there are some products that they offer that don't work that well with e-commerce. Generally speaking, e-commerce is a great opportunity within beauty from a replenishment standpoint.