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Leveraging AI analytics in this way satisfies what Google Cloud CEO Thomas Kurian called 鈥渁 shift to personalization鈥� in the beauty industry. AI-powered Instacart goes public. Instacart, which went public on Tuesday, has featured an AI search tool powered by ChatGPT for months.

More Chart of the Day:. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. Methodology: Data is from the May 2023 IDC report "The New Era of Advertising Beyond Cookies and Identifiers" sponsored by Ogury. 1,000 executives worldwide were surveyed during November 2022-January 2023.

Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort鈥檚 economic profile and shopping habits鈥攑articularly as they aim to capture younger generations of digital natives.

鈥淲e've seen tremendous resilience from the consumer and that's driving a lot of success for retailers in the brick and mortar space,鈥� said Ethan Chernofsky, senior vice president of marketing at Placer.ai, during our virtual summit. Despite rising inflation and pullbacks on discretionary spending, consumers are still eager to treat themselves and participate in unique retail experiences. We break down three trends influencing shopping behavior for the rest of the year, each paired with a retail opportunity.

惭补肠测鈥檚 ecommerce growth of -1.5% this year will be far below the 10.0% growth the US ecommerce market should broadly experience. Our take on Best Buy: Best Buy is one more in a long line of retailers that expect a challenging environment this year as consumers pull back on discretionary spending. Best Buy is in a challenging category.

There wasn鈥檛 a path to profitability for HomeGoods鈥� ecommerce business, said John Klinger, executive vice president and CFO of parent company TJX in a Q3 earnings call. And it makes sense that ecommerce wouldn鈥檛 be a smash hit for a brand like HomeGoods. Treasure hunting is part of the appeal of shopping at HomeGoods, which is hard to replicate online.

ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.

Beauty, said during a session at our virtual summit last week. 鈥淏ut we had to take a step back and align on key macro audiences or segments that we wanted to go after first.鈥�. Barron recommended identifying three to five key audiences and what your main messaging to them would be. Chris O鈥橞rien, senior vice president at M&T Bank, agreed.

Cosmetics, and Samsung Galaxy. Meanwhile, NBCUniversal and Walmart Connect partnered to bring sports viewers closer to the point of sale with targeted ads. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Amazon sees massive growth potential in B2B ecommerce. B2B Social Media Marketing (Insider Intelligence subscription required). More Chart of the Day:. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments.

For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store鈥攁nd perhaps, increasing their basket.

Davidkhanian pointed to makeup brand Glossier, which initially won people over with what it dubbed a community-oriented approach to beauty. However, leadership changes and sustainability concerns proved to be obstacles. Glossier also struggled to define its brand identity, as it was neither a drugstore nor a prestige brand.

DoorDash is using its retail partnerships with non-food players like Dick鈥檚 Sporting Goods, Victoria鈥檚 Secret, and Lush Cosmetics to expand its customer base. For DoorDash, this strategy seems to be working. The company said revenues grew 39.8% YoY in Q1, noting orders from convenience stores and groceries grew faster than other deliveries in the US.

鈥淭hey hadn鈥檛 adapted in the wake of growing competition from younger-skewing upstarts like Glossier or Kylie 颁辞蝉尘别迟颈肠蝉,鈥� said Stambor. That combined with a pandemic pullback on buying makeup led to the brand鈥檚 demise. Revlon is currently looking to exit bankruptcy. Party City was too niche. 鈥淭hey鈥檙e a specialty store鈥� without a clear need to exist, said Stambor.

Merchants have continued to sell products on TikTok, but transactions are being rerouted to shopping sites like Tokopedia and Shopee for completion, according to Tech in Asia. Predictions. TikTok may choose to launch a standalone ecommerce app in Indonesia. Introducing a separate online shopping platform may revive its ecommerce business in the country.

The one-on-one sessions would be tailored to your unique retail and e-commerce business, providing a deeper understanding of the most relevant and timely research that affect your growth goals. Visit insiderintelligence.com/analyst access to find out how you can book your interactive presentations on retail media networks, CBGs and more. Kelsey Voss:.

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

Otherwise, you can hang out with the retail crew tomorrow on the Reimagining Retail show, where they'll be speaking all about how the beauty space is changing.

To boost D2C sales from its ecommerce website, Gatorade released a loyalty program that allows consumers to collect points for purchasing qualifying products in-store or online and by engaging, for example, by referring friends or subscribing to emails.

Saks: Saks Media Network, announced this month, is already working with luxury brands like Chanel Beauty and Dolce & Gabbana. After a sluggish quarter from many luxury companies, the RMN could be a smart way for brands to woo consumers. But first, Saks must give advertisers a reason to work with it over established RMNs like Nordstrom and 惭补肠测鈥檚.

And then there was this example from CBS, which was the hashtag beauty unaltered campaign. So this was in Times Square New York City. People could upload an unedited selfie with the hashtag beauty unaltered and then they were displayed on digital billboards every 10 seconds and that generated 3.6 billion impressions for CBS. Marcus Johnson:.

Last year, Substack subscriptions in the fashion and beauty category were up 80% YoY, according to Substack, as reported by The Guardian. Substack is gaining popularity while many users are decrying TikTok, frustrated as their feeds fill up with cheap goods pushed by TikTok Shop.

Its sales were stalling in part because they hadn't adapted in the wake of growing competition from younger skewing upstarts like Glossier or Kylie Cosmetics. And things got worse early in the pandemic when people stopped buying beauty products because they were stuck at home or they were wearing a mask. But the thing that really did them in was supply chain challenges.

And one of the things that the CEO had mentioned was that they opened this wedding shop, which they said clearly exceeded their expectations.

The ecommerce boom in Canada has driven digital spending higher for retailers, as they target ads on digital platforms to reach online shoppers. CPG spending is a close second in our rankings. The industry operates in lockstep with retail, and their prosperity is mutual.