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The issues: The state lawsuits primarily highlight concerns over TikTok鈥檚 addictive design, the impact of beauty filters on young women鈥檚 mental health, and what authorities called an 鈥渦nlicensed virtual economy鈥� via its in-app currency, TikTok Coins. Allegations of addictive design practices echo other actions taken against social media firms in the last year.

AbbVie also has the option to explain why the claims in the ad aren鈥檛 in violation of the Federal Food, Drug and Cosmetic Act. Our take: The FDA鈥檚 letter feels a bit overcritical. Most consumers who see this ad won鈥檛 be counting the real-time minutes from when Serena Williams feels pain to when she鈥檚 relieved.

Digital grocery will become the largest ecommerce category by 2026, according to our US Digital Grocery 2024 report. To grow their share of digital grocery sales, brands need to understand what motivates consumers to buy groceries online, how the digital grocery experience can be improved, and where growth opportunities lie.

High grocery prices are driving more consumers to purchase food and other household necessities at Dollar General; for that reason, 90% of the retailer鈥檚 new stores will be in a larger format with additional cooler space and more room for health and beauty products, as well as fresh produce.

Walmart鈥檚 grocery, ecommerce business powered it through another solid quarter: The retailer鈥檚 emphasis on value and convenience are helping it win market share, even as shoppers exhibit more signs of price sensitivity.

One-fifth (19.2%) of US social shoppers had seen shopping-related creator or influencer content in Instagram Channels, with that figure rising to 26.4% among millennial social shoppers, per our March 2024 鈥淯S Social Commerce鈥� survey.

The account serves as a smaller, intimate community just for brand loyalists to connect with Saie Beauty and with each other. Get in the group chat. Next, make the conversion. Lean on word-of-mouth to do so, Zafar said. 鈥淏ecome the brand that enters the group chat鈥�because word-of-mouth is still the most resonant thing with Gen Z,鈥� Zafar said.

That鈥檚 not the case, because haircuts, makeup, and cosmetic surgery boost your personal life as well as your business. Rule of thumb: If it鈥檚 suitable for everyday use, it鈥檚 not a writeoff. Lifestyle influencers can write off clothing hauls or home decor. Just because personal items are on display to an audience, doesn鈥檛 mean you can write them off. (See rule of thumb above.).

A consumer who bought a moisturizer may be served related products to complete the beauty regimen. Someone who purchased jeans may be served the same jeans in a different wash. A shopper who purchased a dress is probably less likely to buy the same thing in a different color, but could be served a handbag that complements the dress.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

Automotive, electronics, hardware and home improvement, health and beauty, mass merchant, and office supplies were all just below 40%. Why this matters: Addressability in digital advertising is likely to decline in the near future with the end of third-party cookies and major regulatory crackdowns on data gathering and targeting practices.

TikTok Shop is far from DOA, but early reports suggest its rollout hasn鈥檛 been easy. As TikTok works to build its livestreaming and in-app commerce business in the US, including by restructuring its commerce division, US merchants must decide whether the investment is worth it.

However, Michaels has a brick-and-mortar advantage over ecommerce-only competitors, which it鈥檚 enhancing via in-person events and bringing third-party marketplace sellers in-store. The bottom line: Lowering prices is an effective way to draw more consumers in, but it鈥檚 not feasible for every brand.

For example, a sponsored skincare post doesn鈥檛 need to feature a dermatologist (although it could) but should at least feature someone who plausibly uses that product. 4. Feature active and sustained brand use. This goes a step beyond credibility. Viewers are more comfortable with products that creators use and feature consistently, said Ryan.

This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey. The bottom line: Search and display will remain valuable retail media formats for the foreseeable future.

Level it up: The beauty of in-store retail media is that retailers and brands can use the data they collect in-store to bolster their other retail media strategies.

The majority (83.7%) of US retail sales take place in physical stores, per our forecast. The retailers that can infuse digitally forward strategies into their in-store experiences are more likely to win over consumer dollars. Here are five charts on why the in-store experience is so key to retailers鈥� success and how they can use technology to create a more seamless, engaging shopping experience.

This creative approach and playful tone facilitated viewer engagement and shareability while subtly promoting CeraVe's dermatologist-developed products without overt selling鈥攅ffectively distinguishing CeraVe in the crowded skincare market. Nostalgia and emotion: Nostalgia played a significant role, with brands like Volkswagen reminiscing about their iconic vehicles while introducing the electric ID.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Michaels is leaning heavily into experiences to get customers to shop in person. The retailer also is building out its calendar of in-store events and launching an in-store birthday party service. Wayfair pins its hopes on a large-format store. In an attempt to revive its sluggish business, Wayfair is opening up its first brick-and-mortar store next month.

Cosmetics did this with their recent Corpse Paint collaboration, which was both funny and an unexpected partnership from two brands known for being on the cutting edge of marketing. Content that sparks emotion and creates a sense of relevance is more likely to be remembered, according to YouTube.

In June, Eli Lilly filed a litany of lawsuits against medical spas, wellness centers, and other entities for selling products containing an unapproved version of tirzepatide (the drugmaker鈥檚 antidiabetic medication sold under the brand names Zepbound and Mounjaro).

Unilever is in the process of selling its ice cream unit, alongside two of its prestige beauty brands, as it focuses on its 30 biggest (and most profitable) lines. General Mills agreed to sell its North American yogurt business鈥攚hich includes the Yoplait and Go-Gurt brands鈥攖o French dairy companies Groupe Lactalis and Sodiaal for $2.1 billion.

I also wanted to say on the topic of AI, Amazon is also experimenting with AI in ways to help shoppers.