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The increased reliance on smaller-billing clients is happening across the ad industry. Top-of-funnel brands with significant recognition have the pick of the lot among ad and PR agencies, which can sometimes lead to significant drops in revenues when they shift around鈥攁s they did with Adobe and others. Snap has reported a similar dynamic.

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

Prime, the beverage company founded by YouTubers Logan Paul and KSI, became the first creator product to have a Super Bowl ad this year, showing how the creator economy has become indistinguishable from the greater retail economy. Gen Z buys into influencer-branded products because of their focus on authenticity.

Yeah, I mean, in Jeremy's example of the Prime Video ad tier in particular, I think it's really smart for Amazon, a huge retail media network to invest more in CTV advertising. Now it's time for our next segment, "Retail Me This, Retail Me That" where we discuss an interesting retail topic. Today's topic is the pet care industry.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This presents an opportunity for consumer packaged goods (CPG) companies and food sellers to introduce new products and retool their marketing strategies with a health-focused spin. Our take: Food retailers need to adapt to GLP-1 users鈥� changing buying habits. Food sellers and CPG marketers should keep the following in mind in their messaging:. Focus on portion sizes and their food鈥檚 health benefits.

Leverage targeted ads and promos, rather than relying solely on influencer endorsements. Sources. 3Gem Research. Adyen. Capgemini. Checkout.com. Coveo. IZEA. Omnisend. Retail Economics. Talker Research (formerly OnePoll). TikTok. Toluna. UserTesting.

Wonder buys Grubhub for $650 million: The Marc Lore-owned company snapped up the delivery service at a steep discount, seeking to develop a meal-time super app.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer

TikTok is taking the lead on social commerce: But Meta, Pinterest, and Snap are trying to take back the spotlight by partnering with Amazon and focusing on shoppable ads.

My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Hesitant advertisers no longer have a choice but to accept creators. Big brands that have historically been reluctant to spend on creators are now leaning in. At least some of that budget is coming from traditional channels, such as TV, which is being redirected both to sponsored content as well as ads on creator videos.

Loyalty programs will become even more vital as advertisers lose third-party cookies and need to collect first-party data. Offers like points, rewards, and exclusive discounts are most likely to keep consumers coming back, according to Marigold.

Kroger benefited from shoppers鈥� deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.

A more streamlined company: Ideally, by bringing all of these brands under one roof, Beyond can simplify its internal operations, potentially by combining marketing and advertising teams or streamlining logistics and delivery services.

Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn鈥檛 taken off yet. Here are five charts to help elevate your social commerce strategy.

Marketplace growth, direct selling strategies for CPG brands, and retail marketing expectations for the 2023 holiday season. Join over 100,000 subscribers and start leveraging our trusted analysts research and data. Learn more about how to save time and get by and faster at insiderintelligence.com. Hello, listeners. Today is Wednesday, August 16th.

This includes analyzing user contexts like location and time of day to deliver relevant ads, building detailed user profiles for precision advertising, and exploring AR capabilities for interactive ad campaigns. Smart home evolution and robotics.

On today鈥檚 podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

For example, Albertsons Media Collective in June launched Collective TV, a platform that combines retail media and connected TV (CTV) advertising capabilities. The big takeaway: While Albertsons deals with a challenging landscape, the company is taking measures to ensure it remains on sound footing regardless of how its planned merger turns out.

The big picture: There鈥檚 a clear disconnect between grocers鈥� priorities, and those of CPG companies and other suppliers. While Whole Foods, Tesco, and Walmart voice their unwillingness to continue absorbing price increases from suppliers, Procter & Gamble and Unilever say more price hikes are on the horizon.

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.