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Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn鈥檛 taken off yet. Here are five charts to help elevate your social commerce strategy.

Marketplace growth, direct selling strategies for CPG brands, and retail marketing expectations for the 2023 holiday season. Join over 100,000 subscribers and start leveraging our trusted analysts research and data. Learn more about how to save time and get by and faster at insiderintelligence.com. Hello, listeners. Today is Wednesday, August 16th.

Darden expects consumers to keep splurging on restaurant meals despite uncertainty: But dining out could be one of the first indulgences to go once tariff-related price hikes take effect.

So you touched on something interesting, which is there are different types of ways to be annoyed with ads and suffer from ad fatigue. One is the length of ads.

For example, Reddit is now drawing more brand and advertiser attention. Sara Lebow (11:04):. That's where I researched that TV. Sky Canaves (11:06):. Exactly, because there are people always talking about everything you can find.

That's why there's a lot of data that shows that consumers don't actually mind the ads. They find when you think about this retail media world, that they actually find it helpful to get to what they need faster. (22:16):. When I think about GenAI and where the ads will sit, I think privacy is an issue. Risk is an issue.

This will help ensure that investing in influencer marketing is an efficient use of their slowing ad budgets. Payment brands need to take influencer marketing seriously. Influencer marketing has reached financial services. Nearly 83% of US marketers will use influencer marketing this year, per our forecast, with spend reaching $8.14 billion.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.

And Novo Nordisk, who is a manufacturer of a few of the big ones of these weight loss medications, is suing these lesser-known spas and clinics because they're saying that they're not only falsely advertising that it's theirs, but these aren't even approved medications. So it's scary. Consumers beware.

The big picture: There鈥檚 a clear disconnect between grocers鈥� priorities, and those of CPG companies and other suppliers. While Whole Foods, Tesco, and Walmart voice their unwillingness to continue absorbing price increases from suppliers, Procter & Gamble and Unilever say more price hikes are on the horizon.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Provide social media advertisements with eye-catching images and video ads that evoke specific emotions. These ads can have more detailed, engaging storylines than traditional ad creation methods and can build a faster connection between the brand and the future buyer. Offer hyper-personalized content with specific language, terms, and phrases that resonate with potential customers.

The company can afford to keep raising its marketing and advertising budget to acquire customers because of its engagement and retention rates. It doesn鈥檛 pose a threat to incumbent health systems, but new D2C healthcare entrants (we鈥檙e eyeing you, Amazon Clinic) will need to play catch up.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.

By doubling its digital ad investment last year, Pre Brands achieved a 17x return on ad spend across digital channels, according to Schumacher.

Mobile app advertising is yet another extension of retail media, and another way to meet the customer where they are and when they are ready to buy.

Consumer-packaged goods (CPG) brands that use the platform to launch a direct-to-consumer site will have orders routed to Gopuff micro-fulfillment centers. Gopuff plans to launch another service, called Fulfillment Powered by Gopuff, in Q2. Brands will be able to use that standalone warehousing and logistics solution to integrate and promote delivery on their existing D2C websites.

Reels' next frontier: Instagram's strategic play against TikTok's and YouTube's video offerings, maximizing advertising opportunities.

鈥淚t reflects how people tend to shop and look for products during the holidays, especially Thanksgiving week when they鈥檙e at home, in front of their TVs, and seeing 补诲蝉,鈥� Canaves said. The mobile phone is the connective tissue for cross-channel shopping, she said, whether it鈥檚 closing the purchasing journey from a connected TV ad or from a physical store that had limited selection.