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Thanks to innovations like CTV ads that allow B2B advertisers to target decision-makers via video on streaming platforms, we expect the platform to account for 22.9% of US B2B digital ad spending this year. Meta has also grown and now accounts for more than a third of social B2B ad spending. Not to be outdone, Amazon’s B2B ad revenues this year are projected to rise 19.5% to $965 million.

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

CTV is also rapidly becoming shoppable. CTV viewers are used to QR codes on ads, but click-to-order will be commonplace soon as well. Platforms like Roku are collaborating with partners like DoorDash and Shopify to help viewers purchase directly through their TVs.

The competitive landscape: As of August 2024, YouTube accounted for 10.6% of all streaming on connected TV devices, surpassing Netflix (7.9%) and Prime Video (3.1%), according to Nielsen data. YouTube has held the top spot on Nielsen's Gauge report for 16 consecutive months.

Use this chart: Advertisers can use this chart to plan connected TV (CTV) budgets per streamer and emphasize YouTube’s dominance. Related Ä¢¹½AV reports:. US Time Spent With Media H2 2024 Update (Subscription required). Youth and Social Media (Subscription required).

YouTube is obviously a big part of that as well, with CTV being such a growing and popular element of its own growth. So yeah, like I said, a lot of moving parts, and Jasmine definitely has been on this trend for quite some time, and she can probably add even more to what I've said. But yeah, that's going to be a big one this year. Marcus:. Well, let me throw this at you.

The tie-up will also see Tesco Media & Insight promote Vauxhall products through the supermarket’s social, digital, and connected TV channels. In-store advertising doesn’t have to be high-tech to be effective. Asda claims its live, in-store radio station reaches up to 18 million customers a week. By comparison, BBC Radio 1 had a reach of 7.3 million listeners in Q4 2023, per Rajar data.

Connected TV (CTV) growth is slowing somewhat, having firmly established itself as a digital ad market staple. Now it’s retail media’s turn to fuel growth: The channel will account for 14.1% of total US media ad spending this year, rising to nearly 25% by 2028. Short-form video’s strong performance also reflects increased advertiser reliance on the channel.

An ad tech M&A spree hints at advertising’s future: A resilient market and dramatic changes create openings for new blood.

RMNs are rapidly expanding off-site ads, particularly on social media and connected TV. The addition of more shoppable ads in both media categories will contribute to the nearly 30% growth in retail media ad dollars in 2024. By 2027, retail media will capture over a quarter of digital ad sales. The current 19.4% share, which will be held by RMNs this year, will rise to 25.7% in three years.

Each series features 17 seasons, and the channels are now available on CBC Gem, with plans to launch on other connected TV platforms. These additions join CBC’s growing FAST lineup, which already includes CBC Comedy. CBC’s FAST expansion demonstrates how traditional broadcasters are using free ad-supported streaming to tap into both legacy content and new audience segments.

And they're more open to streaming service ads and connected TV, which are successful. But it's quite notable that they seem to trust these venues more. Sara Lebow (03:25):. Are there anywhere that the high-income shoppers are less likely to discover products than the average consumer? Paola Flores-Marquez (03:31):. Ooh.