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Instacart and Uber team up to keep DoorDash at bay: Instacart hopes the deal will protect its grocery business and widen consumer appeal, while Uber looks for new customers.

How does social media influence Gen Z’s customer journey?

Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?

Digital buyer metrics. UK retail sales are growing—but that’s mostly down to inflation. Thanks to falling fuel prices, UK’s consumer price index has eased from double-digits—falling to 7.9% in June. But that’s still three times higher than it was two years ago, when consumer prices began their sharp rise.

Okay, so I have to say digital shopping is their top digital habit, which makes sense. It's been that way for a long time. It definitely sped up during the pandemic.

Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.

As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.

As social commerce becomes a significant percentage of digital buyers, the show-stopping argument here is clear for the year. Social media time spent is up, spend on social commerce for buyers up, and total shoppable media buyers is up. Shoppable media isn't just a wave or a trend. It's the new tide of e-commerce and it's here to stay. Marcus Johnson:. Mm-hmm. Very nice, gents.

Nearly half (48.4%) of Amazon Fresh shoppers try new grocery products multiple times per month, according to an Insider Intelligence survey.

Kroger benefited from shoppers’ deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.

How do consumers discover, evaluate, and purchase new brands and products?

Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.

21% of US consumers making returns expect refunds immediately, while 33% expect them in 24 hours, per an August 2024 report by Narvar. Some 40% say a day is the longest acceptable time to wait for a refund.

The average cart abandonment rate worldwide was 73.9% in the 12 months ending July 2024, according to data from Dynamic Yield.

Publicis acquires Mars United Commerce: The deal strengthens holding company’s ability to offer commerce media solutions.

Nearly nine in 10 American digital buyers said it was difficult to navigate from social media to a brand site according to SimplicityDX. Andrew: And it doesn't have to be a high incidence behavior. That's part of the key.

So we are seeing bigger growth in digital buyer numbers elsewhere in Western Europe and in the UK, it's just a slight normalization of some of the people that turned to online shopping during the pandemic that really wouldn't normally shop online otherwise. Bill Fisher:. It's the old people, right? Carina Perkins:. Yeah, yeah, old people.

For marketers, ‘OK, boomer’ isn’t such a bad phrase after all. Baby boomers (ages 60 to 78) make up 20% of the US population yet control $76 trillion—52% of the country’s net wealth, per the Federal Reserve as reported by The Economist. Despite marketers fixating on Gen Z, boomers wield substantial spending power and have distinct behaviors worth noting.

77.6 million people in the US will use Uber or Lyft next year, according to our August 2023 forecast.