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Retailers or brands who want to take it one step further can use in-store retail media formats like digital end caps or digital displays. 2. Consider shoppable media. Nearly 6 in 10 Roku viewers have paused an ad to shop a product online, according to Roku鈥檚 internal data. Now imagine if they didn鈥檛 have to hit the pause button in order to make a purchase.

Michaels: For launching a new online marketplace and in-store experiences. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Welcome folks to a behind-the-numbers show that takes you around the world looking at what various countries are doing in the world of commerce, media, and advertising.

Target audience: Baby boomer women who already use Facebook as a social media and commerce platform. This year, 32.9 million baby boomers will use Facebook, per our May 2023 forecast. In addition, 22.1 million US consumers ages 55 and up will make a purchase via social media this year, per our September 2023 forecast. This was originally featured in the Retail Daily newsletter.

Of course you are. eMarketer's Chart of the Day delivers one chart each day to help you better understand trends across marketing, media, advertising, commerce, technology, finance, and more. Wow your boss, or board, with your industry know-how. Visit emarketer.com/newsletters to sign up today.

That may not be true in a world where the Commerce Department actually controls our privacy here in the United States. But I have a feeling that you're going to have a more strength privacy regulation because of this. Rob Rubin:. I think we'll see that. I'm wondering if we're going to see different kinds of financial media networks emerge.

Go further: Register for the 蘑菇AV Virtual Summit to uncover 2025鈥檚 top trends in commerce media, physical retail, and more.

On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.

Two years ago, Canada's federal government opened up sports betting, but now there's a new rule in Ontario that bars online gambling ads featuring athletes and celebrities. Calls for a nationwide ban on those gambling ads are getting louder.

US online sales grew 22% YoY in Q2, while weekly active customers grew 20%鈥攁 sign that, as with Amazon, the retailer鈥檚 investments in faster delivery, as well as its efforts to expand the selection on its marketplace, are encouraging more shoppers to order online, and order more often. That in turn is boosting its advertising business.

For Amy Lanzi, COO of Publicis Commerce, education on the latest changes and cross-platform analytics are important points of investment. 鈥淥ur biggest pain point is really keeping up with all the transformation,鈥� said Lanzi. But if marketers can stay up to date on all the new features and data RMNs are releasing, that transformation becomes an opportunity, not a headache. 4.

Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.

The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Episode Transcript:. Marcus Johnson:.

The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Episode Transcript:. Marcus Johnson:.

But now the UK government is proposing a new data protection and digital information bill which would update the UK GDPR, and critics of it say that it's actually watering down some of the data protection that has been offered to consumers under the UK GDPR.

UK retailers have been slower than those in the US to embrace digital retail media. But in the wake of the pandemic, three of the UK鈥檚 top supermarkets have launched their own retail media networks, leveraging ecommerce and loyalty data to help brands deliver targeted, insight-led advertising across their digital estates:.

It may never reach Amazon鈥檚 size, but as the king of omnichannel commerce, Walmart is well-positioned to capture more retail media search budgets. Changes are afoot as genAI permeates retail media. Retailers are reimagining shopper journeys with AI-assisted search. As platforms refine their new tools and features, consumer behavior and retail search ad formats will evolve.

On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

Some 51% of decision-makers at US and UK retail and travel organizations say they plan to bring their commerce media tech stack in-house, and 49% plan on switching technology partners, according to a Forrester Consulting study conducted on behalf of PubMatic.

You can look at various different numbers that have come out, whether it's the November Commerce Department numbers where retail sales were up 4.1% year over year or the MasterCard SpendingPulse data that tracks spending from November 1st to December 24th, which had a 3.1% gain or the Adobe e-commerce sales data over the final two months of the year, which had online sales up 4.9% year over year.

In the digital age, the concept of privacy has expanded to include one鈥檚 online activity and data about oneself, both of which have value for advertising stakeholders. Privacy standards are codified into:. Legislation (e.g., statutes or codes), written and enacted by legislators at the local, state, and federal levels.