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While that sentiment could apply to many applications for a retailer, in this case it鈥檚 how Beth Ann Kaminkow, global chief commerce officer and CEO of the New York Office for VML, describes how retailers should be thinking about AI. 鈥淥ne of the reasons Amazon is always out ahead and winning is because it鈥檚 maniacally focused on what the customer wants and the customer experience,鈥� she said.

鈥淚 often kind of refer to these as next-gen KPIs,鈥� Will Margaritis, senior vice president of global commerce solutions at agency Reprise Commerce, said on a recent Tech-Talk Webinar. Attention metrics help ensure ads are in the top 10% to 15% of engagement and can be used for planning, optimization, and measurement, he said. Key points:.

Last year, we made some predictions about what would happen across connected commerce and mobile advertising in 2023. Now that we鈥檙e halfway through the year, let鈥檚 check in and see what鈥檚 changed鈥攁nd what hasn鈥檛. Prediction: Connected devices get ready for commerce.

In recent months, Publicis has upgraded its capabilities through acquisitions, most notably Lotame (data) and Mars United Commerce (retail media). The company鈥檚 focus on AI, data-driven planning, and performance marketing has resonated with large advertisers, giving it a competitive edge over WPP.

Payments and Commerce Market Intelligence (PCMI). PYMNTS.com. Serasa Experian. TechCrunch. The Paypers. The World Bank. Verified Market Research. World Data Lab.

AI and unified commerce: two technologies boosting restaurant loyalty. Starbucks, Yum Brands, McDonald鈥檚 see similar trend in their latest results: cautious consumer spending. Restaurant Digitization 2024 (蘑菇AV subscription required).

The convergence of marketing and commerce took center stage, with a focus on how brands can create seamless shopping experiences by leveraging technologies like AI and immersive activations. Sustainability in advertising was also a talking point, likely sparked by the opening day鈥檚 beach cleanup activity.

Apple鈥檚 credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.

No. 5: Consider Meta shopping ads and retail media for commerce. There鈥檚 no exact alternative for marketers who use TikTok for social commerce, but Meta and retail media networks offer access to broad shopper and buyer audiences. Meta has a robust base of social buyers.

Coresight CEO, Deborah Weinswig, said that the previous number, 32, failed to take into account the rapid expansion of livestream commerce on Poshmark and TikTok. But Evelyn forcing the live-streaming shopping issue, what's the point? Evelyn Mitchell-Wolf:. It really does seem like retailers and platforms are trying to fit a square peg into a round hole.

鈥淲e鈥檙e seeing CPMs increase because of technological investments in Meta, but they鈥檙e paying off in ad performance,鈥� said Calla Murphy, senior vice president of digital strategy and integrated marketing at marketing agency Belardi Wong. Impressions, meanwhile, are down鈥攊n part because Meta is slowly working to restrict them to keep pricing competitive.

Two-thirds of US digital ad-buyers (66%) were either using AI or planning to use it for personalization, per our November survey. Still, consumers can be wary of ads that are overly personalized, whether by geographic tracking, timing, or other perceived invasions of privacy.

Details about the 200% tariffs will be released at the end of the month after the administration鈥檚 ongoing Section 232 national security investigation concludes, Commerce Secretary Howard Lutnick said. US investors mostly shrugged off the news with pharma stock prices largely unchanged.

Social media predictions: Search鈥檚 impact on the commerce wars and LinkedIn鈥檚 ascent. Methodology: Data is from the February 2024 Attest "2024 US Consumer trends report." 2,000 US internet users ages 18+ were surveyed online on the Attest platform during November 2023. Attest is a research company.

And I think as retail media moves offsite, a lot of retailers are famously very protective of their own digital properties, and so there might be more willingness where there wasn't before to engage with non endemics. Sara Lebow (11:40):.

While the platform does, like TikTok, have a native checkout option, chief revenue officer Bill Watkins told AdExchanger that the company is not pursuing direct commerce at the moment as users much prefer purchasing from retailers directly. Meta is also focusing on shoppable ads while outsourcing the commerce element.

I wanted to ask Tiffani this because you're talking about trust, because we cover digital trust. So we've been doing this for four years, which is there's trust, like you go into a bank branch and you can see the safe from the lobby. But we've been studying digital trust. So maybe you can just, Tiffani, give everybody a high level overview of what helps build consumers' digital trust. Tiffani Montez:.

But the clock is ticking: The exemption will be revoked as soon as Commerce Secretary Howard Lutnick informs the president that 鈥渁dequate systems are in place to fully and expediently process and collect tariff revenue.鈥�. A long shot: Chances of success are slim.

A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.

Canadian Imperial Bank of Commerce CEO Victor Dodig emphasized that immigrants are the "lifeblood" of Canada and need broad support and fair treatment, per the Financial Post. As a result, banks should market products and services that solve immigrants鈥� biggest financial pain points. They must use a welcoming and compassionate tone and ensure communications are accessible in immigrants鈥� languages.

Reddit鈥檚 recent moves鈥攅xpanding contextual advertising, licensing content to OpenAI and Google, and introducing in-platform commerce鈥攎irror broader social media trends. Meta is integrating AI into ad targeting and search, while Pinterest is refining AI-driven recommendations to drive social commerce.

Fortunately, TikTok has built its own Amazon-style flywheel consisting of media, advertising, and commerce to compete with the retail giant. That will help TikTok in its quest for a greater share of the growing mcommerce market. 5. Shop could boost ad spending on TikTok, which still has room to grow.

Though just 12.4% of US adults use AR for shopping, according to our forecast, Snap is forging ahead with its AR commerce offerings, partnering with retailers like Amazon, Goodr, Princess Polly, and Gobi Cashmere to offer virtual try-on options. More like this:. Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories.

The news: Reddit will introduce paywalls and more ads while also monetizing in-platform commerce. The platform will roll out paid subreddits this year and plans to expand its contextual advertising. Reddit also wants to monetize user activity by allowing in-platform transactions for subreddits where users trade or sell items.