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Gen Zers are most likely to use digital wallets online. In the UK, 27% of 18- to 29-year-olds are using digital wallets daily for online payments, per YouGov/Brite Payments, compared with 14% of the overall population. PayPal is the preferred digital wallet for online payments.

Everyone likes to declare social commerce dead whenever you see Instagram or Facebook pulling back on their commerce initiatives. But I still think we鈥檙e just early on in this journey. While social commerce in the US will never be as big as it is in China, to say that social commerce will never work is short-sighted.

Methodology: Data is from the August 2024 Invoice Home online survey titled "Delayed Holidays? 1 in 10 Americans Are Planning to Celebrate in 2025 Due to Cost". 2,002 US consumers ages 18+ were surveyed during August 5-7, 2024 by Censuswide.

In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.

And a low-cost airline enters the UK online betting market. Last month, easyGroup, the conglomerate that counts low cost airline easyJet among its businesses, launched easyBet, a new online sports betting brand. Paul, is online sports betting open to anyone now? Paul Briggs (05:53):. I think it is. The question is, is it viable?

As consumers grow more likely to start their online shopping journeys on social networks, there are a few platforms to keep an eye on. TikTok and Instagram are competing on product discovery鈥攈istorically 骋辞辞驳濒别鈥檚 domain鈥攁nd commerce, which has been Amazon鈥檚 claim to fame.

While its efforts to 鈥渒eep commerce human鈥� are an attractive counterpoint to the increasingly similar offerings on competitors鈥� sites, they鈥檙e unlikely to be enough of a draw to keep rivals from siphoning Etsy鈥檚 share of marketplace sales. Go further: Read our latest report on The US Online Marketplace Shopper.

I think we're still not seeing commerce happen. I mean, obviously, it just came out, so that's very new. I think the price point is still too high for it to really be super adopted by consumers. Sara Lebow:. $3,500. Arielle Feger:.

The company dominates online shopping. It's got about 40% share of the market in the US. They've got Amazon Web Services, its cloud offering, AWS. It's incredibly profitable for the company. It actually made over $5 billion in profit for the company in Q2 alone. They're also the third largest digital ad player in the US behind Google and Meta.

骋辞辞驳濒别鈥檚 commerce media solutions: Powering creative success. 骋辞辞驳濒别鈥檚 comprehensive suite of AI-powered commerce solutions is uniquely positioned to address the needs of both brands and retailers.

The news: US retail sales jumped 4.6% YoY and 1.4% MoM, as shoppers snapped up goods ahead of expected price hikes from tariffs, per the US Commerce Department. The monthly increase easily beat the 1.2% Dow Jones estimate and was well above February鈥檚 0.2% gain鈥攎arking the biggest rise since January 2023.

It helped tourists use their domestic wallets to make payments in South Korea, launched a digital storefront solution for brick-and-mortar businesses, rolled out end-of-year shopping campaigns with merchants across Asia-Pacific, and brought three of its mobile wallets to Thailand.

The success of Walmart+, which offers free grocery delivery, has also boosted the retailer鈥檚 ecommerce operations, driving many of the program鈥檚 31.8 million users to consider Walmart their default option for online purchases. As a result, Walmart鈥檚 online sales beat our ecommerce growth expectations by a delta of 210 basis points. Off-price.

Section 338 lets a president impose duties on countries that discriminate against US commerce, while Section 301 allows action against foreign governments that violate trade agreements or engage in unreasonable, discriminatory, or unjustified practices. 鈥淣othing is off the table,鈥� a source told CNN.

If you would like, 蘑菇AV can be your trusted partner for actionable data and insights on everything really, but in particular, marketing, advertising, commerce and more. But did you know that 蘑菇AV also has a division focused on B2B media solutions? We do it all. Partner with 蘑菇AV today and connect your brand messaging with our powerful audience.

Our prediction that non-retailers would ride the retail (or commerce) media wave came true with the announcement of Chase Media Solutions in April. Commerce media became an even bigger trend when PayPal announced its own advertising venture in May. Like retailers, these financial institutions have extensive first-party data and want to monetize it.

Sara Lebow (00:00):. eMarketer is your trusted partner for actionable data and insights on marketing, advertising, commerce, and more. But did you know eMarketer also has a division focused on B2B media solutions? Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit eMarketer.com/advertise to learn more. (00:22):. Hello, listeners.

But since the survey timeframe coincided with TikTok鈥檚 aggressive commerce push, it鈥檚 hard to imagine that it would have been the latter. Zoom out: Time spent on TikTok is plateauing and new user growth is slowing anyway. The downward trend is natural, given that 107.8 million US consumers already use the app monthly, and those users spend an enormous amount of time there.

Brands can now place advertising on in-store digital screens, in parking lots, on shopping carts, and in shopping aisles.

Follow along as we examine the driving factors behind the sustained and rapid expansion of D2C ecommerce, and its potential impact on the future of online shopping.

One example of this unified commerce is of course McDonald's, which built their entire system from scratch.

It is also using those brick-and-mortar stores to boost online sales鈥攊t launched store fulfillment in about 100 of its 280 locations in Q3.

For instance, if a BNPL option is available online, it should also be available in store. But Crisologo cautioned that as payments options get more personalized, it鈥檚 going to become much harder to keep the in-store and online payment experiences consistent. What鈥檚 next? Embedded finance is growing, and more nontraditional players are providing financial services like payments.

Benefits: 鈥淚f your brand is looking to do things like grab attention, entertain, [and] inspire viewers to learn more, or shift the perception of [your] brand and [allow for] greater collaboration, you might want to look at in-feed ads,鈥� Sam Kimmel, TikTok鈥檚 global creator partnerships lead, said during CreatorIQ鈥檚 鈥淔rom Engagement to Conversion: Unlocking the ROI of Creator Commerce on TikTok鈥� webinar.