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Retailers are scrambling to build their own media networks while the industry is still relatively young, which means it鈥檚 a good time for Microsoft to insert itself as a player. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

China will lead the world in total sub OTT users, just as it does in most other digital user categories. China鈥檚 massive population usually guarantees a first-place position in these kinds of rankings, regardless of whether the digital activity in question is actually popular. In this case, however, sub OTT has genuinely caught on.

Digital is substituting for traditional TV viewing. The combined time spent with TV and digital video content is declining slightly in the UK, as the country resets following outsize pandemic growth.

The platform鈥檚 ad-supported business had a rocky start, but thanks to improvements on both the consumer and advertiser side, it鈥檚 making good progress, our analyst Jeremy Goldman said. Playing catch up: 鈥淣etflix has made a commitment to catching up as an ad platform,鈥� he said on a recent 鈥淏ehind the Numbers: The Daily鈥� podcast.

In short, deregulation is good news for companies investing in AI and generative AI. But Trump may perceive many of the leading AI companies, including OpenAI, Google, Microsoft, and Meta, as having liberal biases. Increased AI regulation could be a way to target these companies. This was originally featured in the 蘑菇AV Daily newsletter.

Along with digital upgrades, banks must improve the customer experience with relevant products and services.

Ingka invested 鈧�2.1 billion ($2.3 billion) in 鈥渟ubstantial鈥� price cuts, along with another 鈧�1.3 billion ($1.4 billion) on new and existing stores and digital upgrades. Those digital efforts in particular have paid off handsomely: Over a quarter (26%) of Ikea鈥檚 sales came from online channels in 2024, up from 5% in 2019, thanks in large part to the expansion of its pick-up-only formats.

It's a good one. They're all good. Who are we kidding? Some of them are good, most [inaudible 00:01:30]-. Paola Flores-Marquez:. I'm going to guess that it's some tiny little pub with a boarding room somewhere in England. So I'm going to say somewhere in the 1500s, maybe. Marcus Johnson:. Close. It's not really close. You've got about 800 years further back to go before you get to...

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

But after two years of restrictions, many want to spend, even as the cost of goods goes up. 鈥淲e might be seeing a bit of YOLO spending, like you only live once,鈥� said our analyst, Sky Canaves. People want to 鈥渕ake the most of these holidays,鈥� which is pushing them toward BNPL. And people can now use BNPL for pretty much anything.

The company recently opened its marketplace to US merchants, removing its invite-only requirement in the hopes of decreasing its reliance on imported goods. Where is spending going? The Black Friday bidding war has driven up ad prices, mirroring the dynamics of political ads on social media and TV earlier this year.

Digital video is Gen Alpha鈥檚 top online pastime and should be marketers鈥� go-to format. Among the 36.2 million Gen Alpha internet users in the US, digital video is the most prevalent activity by far (81.4%), followed distantly by digital gaming, per our forecasts.

And then the last thing for Gen Z specifically is the digital experience. So you have them, you have their attention, they're considering you, but how do you close the deal? And you need to have seamless digital account opening experiences, because that's how Gen Z are acquiring your account. Rob Rubin:.

Spending in October was strong as hurricanes and the threat of a port strike caused shoppers to stock up on toilet paper and other goods but softened in November before picking up again in December. On the other side of the globe, P&G鈥攍ike most companies鈥攊s struggling to break through to Chinese consumers, the majority of whom are 鈥渘ot confident鈥� and 鈥渟till struggling,鈥� CEO Jon Moeller said.

Is that a good thing? Sophisticated, choosy shoppers are, in some ways, the lifeblood of the affiliate marketing sector. Yet their increasing savvy is proving to be a double-edged sword that is cutting into advertisers鈥� and publishers鈥� margins. Why affiliate marketing is more visible than ever.

Finances Online. TrueList. Toluna.

The business model for writers or the payout for writers is not nearly as good in digital media right now than it was in previous distribution methods. So I think they're obviously angling for better terms and the content providers are not that eager to play ball with them. Also, the Screen Actors Guild and the Director's Guild have also been in a mode where they're also angling for better terms.

In today鈥檚 episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?

The deal should help Zalando make good on its goal to garner a 15% share of the European fashion market by 2028. Zalando notes the two companies complement each other: Zalando鈥檚 brand-led fashion business contrasts with 蘑菇AV You鈥檚 style-led approach that appeals to a younger audience. Zalando has 50 million customers, while 蘑菇AV You has over 12 million.

So, online net store sales, the retail part, 40% of Amazon's business grew 4%. That doesn't seem like a lot or enough for a company like Amazon given some of the growth we've seen in the past couple of years. But it has contracted five of the last six quarters. So, plus four is pretty damn good.

鈥淭his is not a good time to panic... You could, with a little bit of effort, actually get a lot smarter than your competitors.鈥�. Marketers who don鈥檛 understand what M2M marketing will look like are in the majority. 鈥淭he reason why [marketers are] not sure what it's going to look like is because we haven't even set the concrete yet on this,鈥� Carmel said.

But I just don't see that impacting the health of the digital ad market, which is quite strong. I mean we're forecasting 12.5% growth in the digital ad market in the US next year, which is quite big in terms of a growth factor when you consider that it's already building from a large base. Marcus Johnson (19:21):. Yeah. Paul Verner (19:22):.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Good point. Evelyn Mitchell-Wolf (14:05):. .... losing share, but the pie is growing, and it's mostly that most new search ad dollars are going to Amazon, where ... Not most new search ad dollars, just more new search ad dollars are going-. Marcus Johnson (14:05):. Right.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.