Constellation Brands imports all of its beer from Mexico: That puts the Modelo parent in a challenging position in wake of US tariffs on imported canned beer and empty aluminum cans.
In retail, digital twins are virtual replicas of real-world products, stores, or processes, helping retailers model everything from supply chains to store layouts.
Digital twins may play an even bigger role in retail now that retailers must navigate the uncertainty around tariffs. Here are four ways they can help retailers prepare and respond.
Younger shoppers are comfortable using augmented reality (AR) and virtual reality tools. Twenty-eight percent of 12- to 14-year-olds already use AR to make purchases, according to Mintel. Our take: While Gen Alpha is becoming an undeniably important cohort for the beauty industry, companies should tread carefully when marketing and selling to the demographic.
Despite uncertainty related to the economy and tariffs, US social network ad spending is expected to grow. AI offerings, social commerce, and lower-funnel investments will drive outlays.
Retailers redefine themselves through M&A: Capri, Tapestry streamline their portfolios, while Wrangler owner Kontoor Brands adds Helly Hanson to strengthen outdoor and workwear segments.