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Key stat: Beauty shoppers are taking action when brands text them. These consumers are twice as likely to convert after receiving an SMS cart abandonment message, according to a Listak report. They are 2.6 times more likely to convert after receiving an SMS price drop alert, according to the report.

And Mastercard tokenizes 30% of its transactions worldwide, with a goal to tokenize all ecommerce transactions by 2030. As it grows, merchants and consumers will come to expect the capability. Working with networks like Discover can help payment providers meet these demands, making them more attractive partners.

The news: Shopify鈥檚 stronger-than-expected holiday season that included its merchants鈥� 鈥渕ost successful Black Friday-Cyber Monday selling period ever鈥� helped the ecommerce technology vendor close the year on a high note. Gross merchandise volumes (GMV) grew by 25.7% year over year (YoY) to $94.46 billion, outpacing FactSet鈥檚 consensus estimate of $93 billion.

Snapchat beat both TikTok and Instagram in creator-driven shopping

23.8% of US consumers say they鈥檝e spent between $2,500 to $5,000 on online shopping throughout the year, per June 2024 data by Narvar. Another 22.6% spent upward of $5,000.

Private labels drive long-term loyalty: That鈥檚 why Albertsons rolled out its first new brand in years and Stop & Shop launched a coffee brand.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Despite uncertainty related to the economy and tariffs, US social network ad spending is expected to grow. AI offerings, social commerce, and lower-funnel investments will drive outlays.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.