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The news: Just Eat Takeaway teamed up with ecommerce marketing company Rokt to enable endemic and non-endemic advertisers to pay for placements on its order confirmation and order tracking pages. The capability works across all of the delivery company鈥檚 apps and websites, which include Grubhub in the US, Just Eat in the UK, Lieferando in Germany, and delivery brands in 16 other countries.

DirecTV enters FAST streaming space: This new service offers free, ad-supported content and genre-specific bundles, aiming to attract cord-cutters and younger audiences.

Mendelsohn also highlighted the payoff from AI-driven ad tools, noting that businesses using Advantage Shopping Campaigns have experienced an average 22% increase in ad performance. 鈥淎I really is at the heart of everything that we鈥檙e doing,鈥� Mendelsohn said. These AI-driven tools are quickly gaining traction, with over 1 million advertisers using them in the past month to create 15 million ads.

The other side of audio is in-store ads that play over the store loudspeakers as consumers shop. US in-store retail media ad spend will total $370 million in 2024, but that number will grow by 46.5% next year, per our forecast. 83.7% of US retail sales still take place in physical stores, making the spaces ripe for retail media ad opportunities.

Nearly 1 in 5 retail media ad dollars will be spent off-site this year. Off-site retail media ad spend will continue to grow more than 27% YoY through the end of our forecast period in 2028. By 2028, off-site US retail media ad spend will have almost tripled, hitting $28.05 billion. Watch the full webinar. This was originally featured in the Retail Daily newsletter.

Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.

Strategize retail media spend on in-store displays. More like this:. 3 recent developments in in-store retail media. A guide to in-store tech and how it can fuel omnichannel retail media strategies. 4 trends that have the potential to shape grocery in 2024. How to build in-store retail media from the ground up.

Most D2C ad spend goes to Google and Facebook, but trends are shifting. US D2C brands were moving ad spend away from Facebook in H2 2022, according to Rockerbox, but Google and Facebook still made up around two-thirds of all US D2C ad spend. Spend on TikTok was growing slowly, but its share of overall spend is still minimal in comparison to the tech giants. 5. D2C could threaten retail media.

In the US, this figure balloons to a staggering $189 billion in wasted media spend. Technology vs. creativity: While AI and data analytics help brands optimize spending and personalize content, they aren't solving the core problem. Marketers have more data than ever but struggle to convert it into breakthrough insights.

Any solid ecommerce business should already have top-notch search functionality. But this is doubly important for retail media, since 64.8% of US retail media ad spend will come from search next year, according to our forecast. Make sure you have a solid tech stack.

For a fee, the bank鈥檚 new media solutions team will let retailers target customers based on spending habits.

The same study found that around two-thirds of US advertisers are incorporating paid search shopping ads (69%) and social commerce ads (65%) in their retail media strategy. Limited on-site ad space is a concern for 30% of US- and European-based brands and advertisers using retail media networks, per an August 2023 study from DoubleVerify.

If it increases its ad load to boost its retail media sales, it runs the risk of producing a subpar customer experience that frustrates shoppers. Go further: Check out our latest Retail Media Ad Spending Forecast.