蘑菇AV

Target looks to its online marketplace to drive growth: The retailer鈥檚 new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.

US digital media consumption and consumer spending growth are at a standstill. 鈥淚t's just getting really competitive to reach today's consumers,鈥� our analyst Jeremy Goldman said on an episode of the 鈥淏ehind the Numbers: Daily鈥� podcast. Here鈥檚 what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

Content from CNET鈥攊ncluding product reviews and expert picks鈥攚ill show up on Best Buy channels, including its stores, website, and mobile app. Why it matters: The partnership is mutually beneficial鈥攏ot least because it gives both sides (and advertisers) access to over 50 million unique users per month.

Gen Xers spend their time on YouTube and Facebook, taking a utilitarian approach to digital channels by adopting digital platforms that make a task faster and easier. They use YouTube for education and entertainment and Facebook for communication with family.

The ecommerce giant鈥檚 nearly $42 billion take will amount to 13.9% of the digital ad market. That positions it to possibly overtake Meta before the end of the decade. Amazon鈥檚 OTT ad revenues are a small but increasingly important part of the story. Ad revenues from Twitch, Freevee, Prime Video, and the Fire TV platform will total $4.72 billion this year, up 84.4% from 2023.

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

I think looking at the categories where our consumers are deciding to purchase a make e-commerce purchase, we have a forecast of the change is most great and our food and beverage in the consumer products category.

Total social ad spending for CPG will hit $13.2 billion, ranking it second after retail. Approximately 31.2% of CPG鈥檚 digital ad budget is allocated to social networks. CPG and retail are powering social ad spending growth: The two categories made up 62.7% of new social ad dollars from 2022 to 2023.

Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.

The apparel and accessories category will increase its share of retail ad spend over the next few years, while other sectors will reel in their spending, according to our US Retail Industry Digital Ad Spending 2023 report. Use this chart:. Track US retail digital ad spend over time. More like this:. Why retail media standardization may take a while.

According to the World Federation of Advertisers and Ebiquity, a third of major advertisers polled in Europe, the Middle East, and Africa said they would likely cut their ad spending in 2023. Prediction. Advertisers will look for ROI above all. Budgets will be scrutinized in exhausting detail. Campaign planners should ensure they can defend their proposals.

They really offer that branding and point of inspiration for brands now that sits up a funnel, and we can offer that in the affiliate channel capacity. But in this clock model, we want to go further and say, we are no longer just driving traffic to a site, and then leave it up to the e-commerce store to convert it.

But for me, yeah, I think that Peter's one on ad spend in particular, because there's a few other milestones. A milestone for total US mobile ad spend was going to cross the 200 billion mark, but it also crosses the 50% mark in terms of all ad dollars total. Not just digital, all ad dollars in the US, 51% this year, 2024. And it would be two-thirds, 66%, of digital ad dollars as well.

TikTok is supposed to be this big threat to Facebook and Instagram, et cetera, but really the only way TikTok is going to achieve its potential, is if it also draws in an equivalent amount of advertising revenue or turns itself into retail media hell scape via this e-commerce push.

We start with our vice president of content who heads up our retail and E-commerce team based out of New York City. Ladies and gentlemen, of course, Suzy Davidkhanian. Suzy Davidkhanian:. Hi. You forgot to mention proud Canadian. Marcus Johnson:. That wasn't by accident. We're also joined by one of our senior analysts who is on that retail and E-commerce team based in the UK on the South Coast.

In terms of the shift in ad dollars, the meteoric rise of retail media today parallels the mobile advertising revolution over a decade ago.

his year, just over a quarter (26.7%) of all search ad dollars will be spent on retailer and retailer-affiliated properties. Over the next few years, retail media will account for more new search ad dollars, and by 2027 it will represent well over a third (37.2%) of the market

Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows.

Last year was similar鈥擟PG ad spending increased by just 4.7%, versus the national industry average of 10.6%. Regardless of slow growth, CPG is locked in as the second-largest spender on digital ads. CPG鈥檚 $39.50 billion in spending this year will be over $9 billion more than the third-ranked spender, financial services. Conversely, CPG鈥檚 total will trail retail by more than $34 billion.

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

While social claims a sizable portion of most advertisers鈥� budgets, two advertising categories鈥攔etail and CPG鈥攁re responsible for an outsized share of social ad spending in the US.

The way in which Amazon grew was having a first mover advantage within e-commerce. But when they moved into the physical world, they were competing with a number of retailers that have been there for a long time and understand the business in a way that they just fundamentally don't. And grocery epitomizes that. And the Amazon Fresh experience epitomizes that.

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.