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To take on retail media giants like Amazon and Walmart Connect, smaller networks need to constantly show what sets them apart and step up their media game.

The IAB defines commerce video ads as those that use a clear call to action (like 鈥渓earn more,鈥� and 鈥渟丑辞辫 now鈥�) to prompt specific actions, particularly purchases. We forecast video ad spend will grow 20.8% this year, reaching $108.15 billion, over a third (35.7%) of total digital ad spend.

Food and beverage is a much bigger part of ecommerce than it used to be. The food and beverage ecommerce category is set for robust 16.7% sales growth in 2024, and we anticipate growth to remain elevated for the next several years after that. But equally noteworthy is how quickly the category has grown as a share of overall ecommerce in the US.

Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.

This holiday season, retailers can stand out in the crowded ecommerce landscape by using retail media. This approach enhances the shopping experience while creating new revenue streams to offset the challenges of online shopping.

We start with our Vice President of Content and the person who heads up our retail and e-Commerce desk, based in New York, it's Suzy Davidkhanian. Suzy Davidkhanian:. Hello. Thanks for having me back. Marcus Johnson:. Hello there. Of course, of course. We're also joined by one of our Senior Analysts on that very retail team, he is also based in New York and his name is Blake Droesch. Blake Droesch:.

Theaters need Big Tech more than ever: Chains like AMC are implementing costly upgrades even as players like Apple pair down their box office strategies.