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Types of Return Fraud Activities Committed by US Consumers, by Age and Gender, June 2024 (% of each group)
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Aug 21, 2024
Source: Narvar
US Consumers Who Use AI-Driven Chatbot, by Demographic, March 2024 (% of respondents in each group)
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Aug 21, 2024
Source: Experian Data Quality
Type of Alcoholic Beverage Consumed Most Often by US Alcohol Drinkers, by Demographic, July 2024 (% of respondents)
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Aug 13, 2024
Source: Gallup
US Alcohol Drinkers, by Age and Income, July 2024 (% of respondents)
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Aug 13, 2024
Source: Gallup
Why brands are rethinking age and inclusivity in beauty
The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches. "Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast.
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Mar 26, 2025
US Gen Z/Millennial Consumers Who Make Online vs. In-Store Purchases From Creators, June 2024 (% of respondents)
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Aug 1, 2024
Source: LTK
From side hustles to swipes: H&R Block鈥檚 strategy to engage with Gen Z
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Apr 4, 2025
Channels Used for Online Shopping Among US Digital Shoppers, by Age, July 2024 (% of respondents)
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Jul 20, 2024
Source: US Census Bureau; CivicScience
Categories of Items Purchased by US Amazon Prime Day Shoppers, by Age Group, July 2024 (% of respondents in each group)
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Jul 17, 2024
Source: Numerator
Retailers Used by US Prime Day Shoppers to Compare Prices During Prime Day, by Age Group, July 2024 (% of respondents in each group)
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Jul 17, 2024
Source: Numerator
Level of Satisfaction With Prime Day Deals Among US Prime Day Shoppers, by Age Group, July 2024 (% of respondents )
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Jul 17, 2024
Source: Numerator
Reasons That US Social Media Users Are Deinfluenced to Purchase Items on Social Media, by Generation, June 2024 (% of respondents)
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Jul 17, 2024
Source: The Harris Poll; Credit Karma
Actions Taken by US Adults When Spending Money at a Retailer/Business That Uses Dynamic Pricing, by Age, April 2024 (% of respondents)
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Jul 16, 2024
Source: The Harris Poll; NerdWallet
Types of Video Game Platforms/Consoles Used by US Gen Z and Millennial Gamers, April 2024 (% of respondents in each group)
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Jul 10, 2024
Source: Collage Group
US Consumers Who Love or Like Playing Video Games, by Generation, April 2024 (% of respondents in each group)
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Jul 10, 2024
Source: Collage Group
US Consumers Who Enjoy Watching Video Game Livestreams or Recordings, by Generation, April 2024 (% of respondents in each group)
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Jul 10, 2024
Source: Collage Group
Frequency With Which US Consumers Play Video Games, by Generation, April 2024 (% of respondents in each group)
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Jul 10, 2024
Source: Collage Group
Types of Video Games US Gamers Like to Play, by Generation, April 2024 (% of respondents in each group)
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Jul 10, 2024
Source: Collage Group
Digital Device Ownership of US Children and Teens*, May 2024 (% of respondents)
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Jul 10, 2024
Source: National Parent Teacher Association; Edge Research
Digital Device Usage of US Children and Teens, by Grade Level, May 2024 (% of respondents in each group)
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Jul 10, 2024
Source: National Parent Teacher Association; Edge Research
Food Spending Allocation Among UK/US Gen Z Adults, May 2024 (% of respondents)
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Jun 25, 2024
Source: Censuswide; Deliverect
Social Media Platforms UK/US Gen Z Adults Get the Most Valuable Food Recommendations From, May 2024 (% of respondents)
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Jun 25, 2024
Source: Censuswide; Deliverect
Buy Now, Pay Later (BNPL) Usage for Necessities Among US Adults in the Past vs. Next 12 Months, by Generation, April 2024 (% of respondents in each group)
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May 28, 2024
Source: The Harris Poll; NerdWallet
Share of Monthly Spending by US Gen Z, by Category, Nov 2022 (% of total spending)
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Feb 13, 2023
Source: Morning Consult
Pharmacy Services US Adults Find Valuable, by Age, June 2024 (% of respondents )
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Jun 12, 2024
Source: YouGov