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Bluesky鈥檚 funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

We鈥檙e already seeing the popularity of surfaces in mobile-first markets like Asia-Pacific and Latin America. Creators are working with InMobi to leverage lock screen and home screen experiences to immediately connect with consumers when they glance at or unlock their phones.

Canada, Europe, and Latin America have advanced quickly. Adoption of generative AI has taken off in these regions鈥攁nd in the slipstream of the US, where most of the popular platforms originated. Interest in and use of the technology both remain on an upward swing. As a result, successful generative AI startups have emerged in those regions.

In 2023, it will have more than five times the number of users as second-ranked Latin America鈥攁nd more users than all other regions combined. The top five countries for social media penetration among internet users will be in Asia鈥攖he Philippines, China, Vietnam, Malaysia, and Thailand.

Asia-Pacific has the most mobile phone messaging app users: The region has 2.1 billion users, followed by Latin America (347.1 million), and Western Europe (288.5 million). TikTok Shop converts TikTok channels into virtual storefronts. Customers can add products from various brands and check out within the app.

While this won鈥檛 be far behind North America鈥檚 111.5 million, it will be significantly below user numbers in Latin America, the Middle East and Africa, and Asia-Pacific. As a percentage of the population, the picture is better. With 22.4% of the total population active on the platform, Western Europe sits behind only North America and Latin America.

Amazon dominates in the US, but Mercado Libre is a major player in Latin America, and in China, Alibaba, JD.com, and Meituan contribute to ad inventory, our Worldwide Retail Media Ad Spending Forecast 2024 report noted. 5. Retail media will make up more than half of US search ad spend growth. Retail media will drive US search ad spend growth in the US in 2024 and beyond.

That鈥檚 more than 20 minutes above Latin America (2:23) and Western Europe (2:14). Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023.

I think it's more the fact that it's main two markets in which Amazon operates in Latin America are in Mexico and Brazil, but it's really... I'll start with Brazil.

In the markets we track, Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%. More than half of worldwide ecommerce sales in 2024 will come from China, which retains the No. 1 place, raking in $3.235 trillion.

Companies like Mercado Libre in Latin America and Alibaba, JC.com, and Meituan in China will account for a lot of retail media business internationally. Use this chart:. Demonstrate the growth of retail media advertising. Assess retail media鈥檚 role in digital advertising. More like this:. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic.

This comeback will be led by improvements in big markets like Western Europe, North America, and China, but developing markets in Latin America, Southeast Asia, and India will also drive ecommerce growth worldwide. Use this chart:. Use newly stable trendlines to inform long-term decision-making. Understand ecommerce as a segment of overall retail. More like this:.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

Time spent with all media formats in other major markets鈥攊ncluding Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)鈥攈ave either remained the same or declined YoY. 鈥淭here鈥檚 no need for panic,鈥� Mander said.

For comparison, ownership of these devices was over the 30% mark in North America, Western Europe, and Latin America. Low-income respondents were less than half as likely to own a game console than those with high incomes. Country Highlights. China. Time spent with broadcast TV is lowest in China among the 47 countries tracked by GWI.

Fifty-eight percent of US households are 鈥渆xtremely concerned鈥� about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.