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Honor’s international expansion: The handset maker, a subsidiary of Huawei, is aiming to release its foldable flagship in Europe, Latin America, and Asia-Pacific—notable emerging smartphone regions that aren’t subject to geopolitical device embargoes.

Respondents ages 16 to 64 in Europe averaged 2 hours, 2 minutes (2:02) daily on social platforms in Q2 2022, compared with 2:10 in North America and 3:32 in Latin America. Yet spending on social ads has risen sharply in most of Europe’s key markets, suggesting that social advertising effectiveness remains high:.

Even Latin America has hit a bump in the road. However, every one of these regions will see faster growth in 2024. To see the full forecast, click here. The US share of worldwide ad spending will decline this year but remain on an upward trend.

What's it like in various LatAm countries? Matteo Ceurvels:. Yes, it's definitely notably lower, which is one thing that has surprised me when looking at the two because it's rare to see Amazon not dominating something retail and e-commerce and retail media oriented.

On today’s podcast episode, we discuss if AI development is slowing down or speeding up, when it’s all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.

However, the region fell out of second place in TV viewing, ceding that honor to North America, which trails repeat winner Latin America. Western Europe registered the biggest YoY gains worldwide in social media use and video streaming. However, neither gain was enough to push the subcontinent into first or second place. Country Highlights. Austria.

Although the majority of Spanish speakers are based in Latin America, the content can have crossover appeal in other Spanish-speaking markets, including the US, as the same MRI-Simmons study found that 23.1% of those who speak any Spanish at home consider themselves gamers.

US consumers overwhelmed by marketing content: 40% unsubscribe weekly, driven by frequent messaging and privacy concerns, raising questions about responsible data practices.

Walmart tests a new locking system to combat retail theft: The retailer needs to ensure its solution isn’t worse than the problem itself.

North America has the most podcast listeners in the world for now, but in 2025, it will be eclipsed by Latin America and by 2027, China will have more listeners than any other country or region. But it's not all sunshine and flowers in podcast land, as Paul Briggs alluded to in last month's Around the World podcast, commenting about time spent with podcasts. Paul Briggs:.

With privacy and blocking policy uproar at X, Bluesky continues to thrive, positioning itself as a strong competitor in the social media landscape.

By contrast, Latin America—a region close in economic size—contributes 4.3% of global GDP and 3.7% of total media ad spending worldwide. But there is plenty of room for growth in Southeast Asia’s ad market—and that growth will be led by digital. The young population in Southeast Asia will fuel digital ad spending.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.