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So in every region except Latin America, we saw growth in smart TV ownership pushing north of 50%. I mean, Latin America is the world leader. It's north of 60%. And it declined slightly last year, but it is a leader by such a margin that it's not really alarming.

Latin America will remain the largest emerging region for ecommerce for the foreseeable future. Southeast Asia has outpaced Latin America鈥檚 growth for the last few years, but that trend will tail off starting in 2024. The gap between the two regions will stabilize over the remainder of our forecast period.

The same is true for international expansion: Ad revenue growth was strongest in Meta鈥檚 rest of world segment, which includes Latin America and Africa, at 33%.

Shake Shack looks to broaden its reach: The burger chain plans to more than quadruple its footprint in the coming years while preserving its status as a premium brand.

I know you've got a really good handle of the landscape in LATAM. Tell us about that. Matteo Ceurvels:. Yeah, so like other markets, data is very scarce, so you have to do a bit of data sleuthing to make some very good informed insights. But within Latin America specifically, we've identified that there are over 15 players, roughly 17 that we could confirm.

The National Retail Federation鈥檚 (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z鈥檚 influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

Dorsey said Block was eyeing regions where the population with internet access will grow the fastest鈥攊ncluding Africa, Latin America, Asia, and Oceania. Artificial intelligence. Block plans to introduce machine learning across all its products and services, according to Dorsey, to improve efficiency and create new features for customers.

Implementing new password restrictions in Latin America, Canada, New Zealand, Spain, and Portugal. Strengths. Netflix still dominates in time spent. Being the original subscription video-on-demand (SVOD) service has given Netflix the advantage of familiarity over its global rivals.

Bluesky鈥檚 funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.

We鈥檙e already seeing the popularity of surfaces in mobile-first markets like Asia-Pacific and Latin America. Creators are working with InMobi to leverage lock screen and home screen experiences to immediately connect with consumers when they glance at or unlock their phones.

Canada, Europe, and Latin America have advanced quickly. Adoption of generative AI has taken off in these regions鈥攁nd in the slipstream of the US, where most of the popular platforms originated. Interest in and use of the technology both remain on an upward swing. As a result, successful generative AI startups have emerged in those regions.

In 2023, it will have more than five times the number of users as second-ranked Latin America鈥攁nd more users than all other regions combined. The top five countries for social media penetration among internet users will be in Asia鈥攖he Philippines, China, Vietnam, Malaysia, and Thailand.

Asia-Pacific has the most mobile phone messaging app users: The region has 2.1 billion users, followed by Latin America (347.1 million), and Western Europe (288.5 million). TikTok Shop converts TikTok channels into virtual storefronts. Customers can add products from various brands and check out within the app.

While this won鈥檛 be far behind North America鈥檚 111.5 million, it will be significantly below user numbers in Latin America, the Middle East and Africa, and Asia-Pacific. As a percentage of the population, the picture is better. With 22.4% of the total population active on the platform, Western Europe sits behind only North America and Latin America.

Amazon dominates in the US, but Mercado Libre is a major player in Latin America, and in China, Alibaba, JD.com, and Meituan contribute to ad inventory, our Worldwide Retail Media Ad Spending Forecast 2024 report noted. 5. Retail media will make up more than half of US search ad spend growth. Retail media will drive US search ad spend growth in the US in 2024 and beyond.

That鈥檚 more than 20 minutes above Latin America (2:23) and Western Europe (2:14). Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023.

I think it's more the fact that it's main two markets in which Amazon operates in Latin America are in Mexico and Brazil, but it's really... I'll start with Brazil.

In the markets we track, Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%. More than half of worldwide ecommerce sales in 2024 will come from China, which retains the No. 1 place, raking in $3.235 trillion.