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The build out of their marketplace, and how all these things work together to help forge the strength of their ad business, their retail media business, which is now growing incredibly quickly, about 40% year over year. So to me, they're just executing on all fronts, and I think they deserve a lot of credit.

Amazon's not doing especially well right now, and the competitors are sort of trying to figure out how to increase their marketplace so that you can find all kinds of random things, which is what Amazon started off as. So I'm not surprised that, as the competition gets stronger in the marketplace, then people are searching in lots of other places.

And second point is we estimate the US fashion online resale marketplace sales, marketplace sales will grow 15% this year to reach $14 billion. We moved to round four and the scores at the moment, Suzy with eight, Ethan and Blake tied up on seven.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, and emarketer podcast made possible by Tinuity.

And Fintechs Maria, I mean, fintechs are the new sexy educators in the marketplace, and anything flashy gets their attention. So look, Rob, I mean, in my opinion, promoting financial literacy among the younger generation not only benefits those individuals like our kids, but also contributes to the broader economy.

And at the same time, I wonder even if other companies don't really need to follow Amazon's path, the science of behavioral economics has probably taught us that we're not rational actors in the marketplace.

There was a lot of great learnings and findings that we had, but, and Marcus will appreciate this, but during the show, TikTok also announced a new ad format which places ads right in the marketplace or in the shop tab. And so these ads start to show up when people are searching for specific products, very similar to how ads show up on Amazon.

Social media platforms like TikTok, Instagram, and Facebook are continuing to evolve in their virtual marketplaces, seamlessly integrating shopping into their user experiences. The shift in consumer behavior is not just a trend. It's a fundamental change in how we discover, engage, and purchase products, making shoppable media an integral part of the e-commerce ecosystem. Marcus Johnson:. Mm-hmm.

You can certainly drive growth in a marketplace, but you cannot drive a sustainable profitable business off of interchange unless you are Visa. Level scale. Rob Rubin:. Right, the scale. Alex Sion:. Exactly. It's just impossible. That was one of those things where I'm sure there was a plan B and C and D, but that was one of those that there's just foundationally was going to become a money sucker.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. marcus johnson:. Hey gang, it's Tuesday, February 28th. Listeners, welcome to the Behind the Numbers Daily, an eMarketer podcast made possible by Tinuiti. I'm Marcus. And today's fact is about where bagels came from.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Bill Fisher:. Hello, everyone. Welcome to Behind the Numbers Around the World, an eMarketer of podcast made possible by Tinuiti. It's Monday, February the 27th, and I'm your host, Bill Fisher.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:. Hey gang, it's Tuesday, February 21st. Danny and listeners, welcome to the Behind the Numbers: an eMarketer Podcast made possible by Tinuiti.

A brand can very easily just pop back into a marketplace and find more creators if a campaign flops, but if a creator takes on a project that they know isn't going to work or is going to provoke an allergic reaction to their audience, the cost to them is a lot more substantial.

So Superdrug, which is another sort of high street drugstore, has actually just launched, recently, an online marketplace. So directly trying to compete and play Amazon at its own game because Amazon really is taking quite a big share of beauty sales now. Sara Lebow:. Okay, that is all we have time for in the first half. Let's keep moving.

And we know that Gap closed shop, we know that if you're a vertically integrated retailer, it's a lot harder to get more people in if you're not a marketplace. So that is my prediction. Some of the vendors will start to buy some of the smaller providers. Sara Lebow:. You think they're going to buy instead of just partnering? Suzy Davidkhanian:. They're already partnering.

Yeah, I'm glad you mentioned that because I thought that was really a positive sign because that's really at the crux of what the online business is all about is that marketplace. So, that provides the tail that get people to Amazon because you can find everything you could possibly need there. And so, to see that go up 18% is a real positive sign. Marcus Johnson:. Yep.

And it was also quite quick to jump on the idea of a third party marketplace. So giving smaller brands access to its online logistics and backend operating systems and in return getting more traffic to its site, it offers a really good click and collect service and it's kept a lot of its legacy stores open because it understands the benefits of being able to service online returns in stores.

At that level of saturation, its growth has slowed dramatically in fast fashion, and it's now looking to establish a marketplace model as the future of its business. It's also faced increased competition from Temu, a new app that brings really super cheap goods from China to US consumers at prices that are even lower than Shein's right now.

And then a significant 31% watch them on online marketplaces like Amazon, which is interestingly the same share of those who watch on TV networks sites like QVC or HSN. So yeah, it depends on where they put this as well. If they put it on social media or maybe on YouTube, it might have maybe more chance of catching on. But our Senior Retail Analyst, Zak Stambor, made a good point.

McCoy of Digiday, she writes that as the digital ad marketplace gets more crowded, expensive, and riddled with data privacy initiatives, performance marketers find themselves shifting focus back to brand building and awareness. Nick Sharma, CEO of brand strategy agency Sharma Brands thinks that "the challenge for marketers now is how do you become interesting to buy?