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So I do agree with you if you're doing more of the same, if you're thinking about credit unions or actually any traditional bank offering a Banking as a Service marketplace with embedded solutions, the main question becomes about marketing. Are you marketing those services to a demographic that's different to the people who have your credit card in their pocket right now?

A lot of retail players are starting to establish marketplaces and where they can bring third party sellers on board and that can help drive other sources of revenue like retail media, because the more sellers they have on their e-commerce platforms, the more incentive there is for those sellers to then advertise to get higher placement on their websites.

has been some success in areas like TikTok Shop, but getting viewers to shop directly from the media that they're consuming on a television, let alone from an advertisement, It's a completely different scenario, however, there's a lot of money to be gained and I think tying it back to this conversation about the lower CPMs for Amazon, they have a lot of small businesses that are selling on the Amazon Marketplace

Well, you can ask Rufus questions if you're shopping on Amazon on it's marketplace Pulse. Ben Glickman of the Wall Street Journal writes that Rufus is trained on the company's product catalog, customer reviews, community questions and information from across the web. How will it help folks?

But they now have this totally different experience of online shopping to compare it to, where there is just a much vaster selection of products on online marketplaces. I would give probably the additional 40% to just the friction and convenience for in-store shopping, anything from trouble finding the product, to mislabeled price tags on store shelves, to long lines at checkout.

The 2023 upfront market will likely be the last one transacted primarily on Nielsen’s legacy currency. A shift from traditional TV to digital video advertising is the main factor driving this change.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript. Marcus Johnson:. Hello everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Tinuiti. This is the Friday show that reviews the most.

As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.

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