蘑菇AV

Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.

Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.

In 2025, Amazon and Walmart combined will take in more than 84.0% of all retail media ad spending, per our November forecast. "Every day you hear about a new retail media network launching," our analyst Sarah Marzano said on an episode of "Behind the Numbers."

Consumer payment method choice will expand in 2025 as real-time 鈥減ay by bank,鈥� iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Temu pulls its Google Shopping ads: The escalating US-China trade war puts the company鈥檚 business model at risk and threatens ad giants like Meta and Google.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

India鈥檚 growing importance as an ad market: The world鈥檚 most populous country is seeing major shifts in time spent with media as competition ramps up.

While third-party cookies are here to stay鈥攆or now鈥攎arketers can鈥檛 afford to be complacent about measurement. With privacy regulations mounting and most consumers blocking cookies, measuring digital ad performance remains a complex and challenging task.

Made for advertising sites still claim 13% of programmatic ad spend: Despite major efforts from exchanges, the MFA problem still hasn鈥檛 been solved.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.鈥�

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

CPG digital ad spending growth in 2024 will beat the average across industries.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

As streaming subscription prices increase, viewers are becoming more amendable to ad-supported tiers.