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Fintech ad spending surges 45%: Klarna, Brex, and Mercury lead a shift to mainstream messaging, emphasizing transparency and trust amid regulatory scrutiny.

A July 2023 SuperAwesome survey found that most US children determine what content they watch on their own, and that their needs are the primary factor behind whether a parent subscribes to a given OTT service. In 2024, children ages 11 and younger will outnumber teens under the age of 18 on YouTube, Netflix, and Disney+. YouTube has the highest monthly rate of usage among children.

In 2024, traditional TV accounted for less than half of US total video subscription revenues for the first time. Its share of video subscription revenues will slip to about one-third by the end of our forecast in 2028.

Until sports rights consolidate or OTT ads standardize, publishers risk targeting the same viewer multiple times with the same ad. More like this:. Global brands look to boost media investment in women鈥檚 sports through a new partnership, The Women鈥檚 Sports Club. ESPN takes a shot at creating a sports streaming hub. Yes, Super Bowl ads are expensive, but compared to what?

Super Bowl LIX sets new all-time viewership record: The game averaged 126 million viewers across TV and digital platforms, a 2% increase from last year, with streaming playing a major role in its success.

Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.

The influencer marketing industry finds itself at an inflection point in more ways than one, and agencies must adapt to stay afloat.

NetEase lays off Marvel Rivals鈥� US-based team despite record success: The shooter hit 20 million downloads and $136M in revenue, representing broader industry volatility.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

Black consumers find advertisements more helpful than the general population. But Black consumers also feel advertisers aren鈥檛 always genuine when incorporating cultural diversity into their campaigns.

Amazon鈥檚 ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.

Disney鈥檚 password-sharing changes didn鈥檛 boost subscriptions鈥攜et: The company saw a slight dip in Disney+ subs as it faced a tough holiday period.

Viewership of children鈥檚 cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.