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I'm fascinated to see what the subscriber numbers look like for Sunday Ticket, whether they do some heavy discounting later on because streaming prices we've seen go up across the board, but only by a few dollars.

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.

The line between digital out of home (DOOH) and connected TV (CTV) advertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between.

Advertisers considering buying ads on Netflix should know that some viewers may end up distracted enough to abandon what they鈥檙e streaming. The big picture: TikTok is the perfect storm of video and social. This year, nearly one-quarter (23.9%) of US adults鈥� media time will be spent with digital video, and 10% will be spent with social networks. TikTok is increasingly grabbing minutes from both.

It leads in viewers but will face increased competition for ad dollars in 2023 from both streaming platforms and TikTok. A major agency will attempt to bring all forms of video buying鈥攊ncluding social video鈥攊nto one group.

The news: YouTube accounted for 9.7% of all TV viewership in the US in May, the largest share ever for a streaming platform, per Nielsen鈥檚 "The Gauge" report. Netflix, the second largest, had 7.6%. Among streaming platforms alone, YouTube holds nearly 25% of the market share. Its 9.7% share was up slightly from the prior month (see chart below).

So this is the, folks, as Ross said, the sports focused streaming service from those three players. I'm just going to offer all the major US sports, NHL, NFL, NBA, MLB, some college sports as well across a collection of the media giants channels. Supposed to come out in September. Ross, what I'm assuming...

YouTube is taking on social networks and streaming platforms in time spent鈥攁nd ad revenues. YouTube isn鈥檛 included in our social network video ad spending forecast. Like the majority of US advertisers鈥�74%, according to a recent survey by Pixability鈥攚e classify YouTube as a digital video platform.

Amazon drove鈥攁nd now dominates鈥攄igital advertising鈥檚 third wave with a powerful combination of search, display, and streaming TV ads. Walmart and Instacart are replicating this as they scale their retail media businesses. Streaming media leaders diversify into ads. Netflix recently made its much-anticipated foray into ad-supported content, promising targeting and scale in a TV-like environment.

From a preference for YouTube over streaming to getting their allowance in Robux (the game鈥檚 currency), Gen Alphas are taking charge of their limited digital autonomy. Parents and legislators are debating how to balance safety and independence in children鈥檚 digital worlds.

What鈥檚 changed is consumer media consumption habits and how advertisers reach them: Viewers have shifted from mostly linear TV to a mix with CTV鈥攊ncluding streaming and digital video. Listenership has shifted from mainly terrestrial radio to digital audio streaming and podcasts. In addition, social media has changed consumer behavior. Digital鈥檚 share is now higher than we expected.

And there was some research I found from KPMG asking folks, American adults, what they're going to do with their streaming services because of budget constraints. And number one was canceling one streaming service to reduce their monthly spend.

That said, while maintaining its reputation as the gold standard in streaming, Netflix faces stiff competition and the challenge of keeping its content strategy fresh and appealing.

Nowadays, advertisers plan their linear and streaming investments alongside each other, just as major networks pitch their linear and streaming properties as complements. As linear and CTV converge鈥攚e鈥檒l refer to them collectively as converged TV throughout this report鈥攎odernized audience measurement will fuel strategies for performance and brand advertisers alike. For example:.

CTV and streaming:. The rise of free ad-supported streaming (FAST) emerged as an area of focus, with Samsung Ads' Justin Evans sharing insights into this rapidly growing space during a session on unlocking FAST's opportunity for marketers.

Like social networks before them, these popular streaming platforms sit on a precarious perch; they can either build strong brand loyalty or risk losing the trust they've worked hard to earn.

Prime Video's ad tier launches amidst skepticism: Amazon's strategic incentives aim to reshape streaming advertising despite market challenges.

Streaming data enables tracking across platforms and devices, allows for retargeting strategies, and the means to deliver a cohesive, well-rounded brand experience. It鈥檚 an experience that has the potential to be memorable, too.

As consumers flock to streaming platforms, advertisers are following suit, viewing CTV as an ideal space to reach an engaged, targetable audience. This transition toward CTV points to a broader shift in consumer behavior, as traditional TV consumption patterns are disrupted by the rise of on-demand content and streaming services. Why it's growing: CTV ad growth can be attributed to a few factors:.

Netflix phases out Basic plan amid ad-supported regrets: The company鈥檚 approach to lifting ad-tier subs puts it far behind Amazon.