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75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.

Consumers are more ready for shoppable TV than ever. 鈥淭he opportunity around shoppable TV is changing due to significant advancements in technology and shifts in consumer behavior,鈥� said David Cohen, CEO of the Interactive Advertising Bureau (IAB), in its recent Retail Media Goes to the Movies report.

Pacvue expands beyond retail media to offer retailers a holistic ecommerce solution: The goal is to provide some consolidation in a highly fragmented, competitive marketplace.

Third-party grocery intermediaries lost share to grocer platforms in 2023, securing 15.2% of US digital grocery sales in Q4, down from 18.3% in Q1, according to December 2023 data from Incisiv and Wynshop.

For example, there鈥檚 a limit to how many streaming video services or retail memberships one might own concurrently. But routine in-store CPG purchases that then shift to D2C channels aren鈥檛 adding to the budgets of consumers. Subscription makes sense when it alleviates pain points and makes the value exchange clear.

Amazon introduced advertisements to Prime Video in January 2024 and began experimenting with interactive, directly shoppable video ad formats last May鈥攔epresenting a significant expansion of Amazon鈥檚 retail presence beyond traditional ecommerce. Shoppable ads were tested again during the Thanksgiving holiday weekend on Prime Video, connecting video content directly to consumers鈥� shopping carts.

Amazon Prime Video ads launched today, defaulting Amazon鈥檚 163.3 million US viewers into its ad-supported tier unless they pay a premium to opt out. This is good news for Amazon鈥檚 $44.26 billion dollar retail US media business. But who could this move hurt?

In-store retail media accounts for a growing share of DOOH, as digital ad inventory on store shelves, end caps, cooler doors, and checkout aisles increases. But DOOH spend is still down from pre-pandemic levels when accounting for inflation. Use this chart:. Balance DOOH spend with traditional OOH. Evaluate in-store retail media in your OOH ad strategy. More like this:.

Three key sectors are driving double-digit expansion in digital video advertising: pharmaceutical (19% increase), retail (18%), and CPG (13%). Zooming out: Tariffs are posing a threat to key channels like CTV, but this isn鈥檛 changing the broader trend of advertisers shifting away from linear鈥攊ndicating confidence that digital video will continue to drive returns.

The world鈥檚 biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it鈥檚 everywhere) to retail media (it鈥檚 growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes.

US sales on Shein and Temu fell sharply following price increases: The decline is an unwelcome sign as both marketplaces fight to stay relevant with shoppers.

Programmatic ad spend has gotten more diverse and mobile-dominated. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Programmatic digital display ad spend will grow three times as fast as nonprogrammatic in 2024. Display advertising in 5 charts: From programmatic to retail media.

Retail marketers ramp up social media ad spend in 2024. How marketers can do more with less after a rocky earnings season. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Political ad spend is nearly triple what it was in 2016.

Retail media partnerships are the future of TV.

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Financial services is only the third industry to have crossed this mark (after retail and CPG). View our full forecast for digital ad spending by industry. Despite rebounding, the industry won鈥檛 outperform average ad spend growth across industries until 2025.

Despite this, healthcare and pharma underindexes on digital media ad spending compared with other industries. Marketers will spend 27.8% of total media advertising budgets on conventional channels this year, per our forecast.

A 90-day pause in tariffs added over $800 billion to the Magnificent Seven鈥檚 market cap, revealing just how damaging trade tensions had been for investor confidence.

Clothing and accessories make up the top gift category for the 2024 holiday season, according to the National Retail Federation. December 23, 2024. In which area will digital ad spend grow the fastest next year? A) North America B) Western Europe C) Middle East and Africa D) Latin America.

The company has faced some competition due to cookie loss, the rise of retail media search advertising, and generative AI search disruption. But Google remains by far the biggest player in search advertising, and disrupting that ecosystem would change the way advertisers collect data and spend money.

China鈥檚 example would suggest that retail media has enormous headroom for growth in the US. Companies like Amazon have been growing their ad revenues by leaps and bounds, and yet ecommerce channel ad spending will still only represent 14.6% of the US digital ad market this year. In China, the share will be 38.1%.

Retail media will capitalize on its closed loop. Despite a lack of measurement standards, retailers鈥� purchase data makes CTV more appealing to performance marketers. By 2027, retail media networks (RMNs) will represent over 20% of CTV ad spending, per our forecast. Trust is moving the needle on content-level transparency.

Retail media will be the source of most search ad spending growth in the coming years. 5 charts on the current and future state of retail media. Why retail media is the future of TV advertising. Note: Respondents were asked, "On which of the following websites would you be most receptive to advertising? Select up to three.".

Editor鈥檚 note: This article is part of a series on how the incoming Trump administration will affect key sectors of retail, marketing, tech, and finance. Keep an eye out for the full report, publishing just ahead of Inauguration Day.

Checking in on ad trends: Digital ad spend downgraded again, retail media tries to keep up with Amazon. 4 ways ecommerce executives can maximize digital dollars. Worldwide Ad Spending Update 2023 (Insider Intelligence subscription required). More Chart of the Day. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations.