蘑菇AV

ByteDance restructures TikTok Shop鈥檚 US operations: The move reflects growing dissatisfaction with the unit鈥檚 performance, as well as a potential change in strategy as uncertainty threatens growth.

Gucci sales slid 25% in Q1: The brand鈥檚 struggles put parent company Kering in a tough spot as it attempts to navigate a slowdown in luxury goods spending.

The news: At the OOH Media Conference, Jasmine Singer (AstraZeneca associate director of marketing), Faryn Brown (Kinesso VP of addressable), and Ian Dallimore (VP of digital growth at Lamar Advertising) shared how pharmaceutical brands are expanding their use of out-of-home (OOH) to reach patients in daily life鈥攏ot just within the healthcare system.

Google鈥檚 share of the total search ad market is declining thanks to the rise of retail media. But its share of the traditional search market (which excludes retail media search ad spending) is actually increasing, per our forecast. Perplexity is currently the only major AI-first challenger to monetize with ads.

Efforts by key retail partners such as Walmart to curb retail theft by locking up products also affected sales, Hieronimus said. Looking ahead: For all the difficulties it faces in the US, the company is better positioned than most beauty brands to navigate tariffs.

This sponsored article by PartnerCentric will explore retail and ecommerce insights.

48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.

HBO's hit show 鈥淭he White Lotus,鈥� is extending its off-screen influence with a series of retail partnerships. Though the show revolves around miserable rich people on vacation, it keeps viewers engaged with fashion, scenery, and unattainable luxury. Brands including Banana Republic, H&M, and Kiehl鈥檚 have seized the opportunity.

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to 蘑菇AV鈥檚 forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.

Mercado Libre will spend $2.6 billion in Argentina, up 53% YoY, also on logistics, marketing, and technology, per local media reports.

The phrase 鈥渞别迟补颈濒 apocalypse鈥� once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the 蘑菇AV Summit on November 1.

This creates new opportunities for media companies and advertisers to engage with audiences during what was previously dead time.

Lowe鈥檚 agreed to buy Artisan Design Group for $1.33 billion: The move should enhance the home improvement retailer鈥檚 market position when the housing sector rebounds.

Digital video ad spend will increase 14% in 2025: The IAB findings highlight 补诲惫别谤迟颈蝉别谤蝉鈥� confidence in digital video as a valuable opportunity to meet goals.

OpenAI introduced product recommendations into ChatGPT on Monday, creating a potential opportunity for advertising鈥攁nd a threat to affiliate marketing sites.

2025 could be another tough year for luxury companies: LVMH鈥檚 rough Q1 reveals considerable challenges as US spending drops.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

Platforms may consider finding advertisers who do not rely heavily on cross-border spending. Related 蘑菇AV reports:. Impact of Tariffs on US Businesses (蘑菇AV subscription required). Worldwide Retail Ecommerce Forecast 2025 (蘑菇AV subscription required).

The deal also boosts WPP鈥檚 ability to expand into retail media and commerce data services, diversifying revenues beyond traditional advertising as client needs evolve. Our take: WPP鈥檚 InfoSum deal isn鈥檛 just a defensive move on data privacy鈥攊t鈥檚 an offensive play to reshape its value proposition through proprietary tech and AI scale.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

Read on for intriguing predictions across advertising, media, ecommerce, and tech that you may have missed. Livestreaming ecommerce is catching on. Nearly 50 million people will buy something off a livestream at least once in 2025. That equates to more than 20% of all digital buyers in the US.