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So Mollie Cahillane of Adweek explains the Media Ratings Council first trip Nielsen's accreditation, of its national ratings, after the measurement giant admitted to low balling audiences nationally and locally earlier in the pandemic, potentially costing clients millions of dollars. Ms.

For brands, working with influencers was once an experimental addition to their media plans, but growth in influencer marketing spend is now outpacing its digital and social counterparts, per our forecast. While influencer partnerships still account for a significantly smaller part of the media mix, their growth is a sign that the industry is maturing鈥攁nd more legacy advertisers want in.

And the one thing I knew better than anything was marketing, creative and media, and how to put those mechanisms in place where we were constantly tuning. So as Mint was growing, we'd create media efficiencies and optimizations which would allow us to then spend more media. We would then have e-commerce optimizations that would allow us to get more efficient.

If we subtract search ad spending on retail media from the equation, Google accounts for roughly 70% of the search advertising market. Search tactics revolve around Google. Of course they do. Google processes 90% of search queries. Google is where the eyeballs are. So can Google jack up ad prices by 5 to 10% without losing clients to a competitor? Yes, it can.

Or maybe it's to Rahul's point you got to know it's there to go there to watch it and develop that habit the way that you have with other news networks. But we'll see. Question two, Max versus Bill. Is the middle of the market being hollowed out?

We start with one of our senior analysts covering everything digital advertising and media, based out of Pennsylvania, it's Max Willens. Max Willens:. Yo. Marcus Johnson:. Hello there, sir. Also joined by another senior analyst, but he covers retail and e-commerce and based out of New York, it's Blake Droesch. Blake Droesch:. Hey, everyone. Marcus Johnson:. Hello, hello.

The move disrupted some advertisers鈥� plans to incorporate the big data inputs into their media buys. This is happening despite Nielsen鈥檚 accreditation reinstatement by the Media Rating Council in April 2023. There are key holdouts in TV 苍别迟飞辞谤办蝉鈥� efforts to move past Nielsen.

But secondarily, to Paul's point, I'm going to take his point and flip it back on him, you're talking about a company that already is an advertising monstrosity, an absolute mammoth player, they're making 30 billion in retail, media, ad revenue already, and another four or five billion on top of that.

Tomorrow you can hang out with Sara Lebow on the Reimagining Retail show where she'll speak with Susie David Canyon, all about NRF 2024 and lessons for the coming year.

Around the World: Economic effects on retail and ecommerce. Around the World: The international forecasts of past (2023), present (now), and future (2024). Around the World: 2024 global predictions ('Shark Tank'-style)鈥擱etail media rivals, metaverse shopping experiences, and more. Sources. Atlantico. Banco Central do Brasil (BCB). Banco de M茅xico (Banxico). Bank for International Settlements (BIS).

Streaming service or TV network: By working directly with a streaming service or TV network, advertisers can get more clarity on which apps and shows their ads will appear in. They can also obtain access to top-tier exclusive inventory. But placing ad buys across dozens of individual services takes more effort to scale.

In the new survey, folks were asked to indicate their interest in paying for subscriptions across nine different products or service categories, things like retail, transport, entertainment and media, et cetera. Gen Z adults, so older Gen Z people and millennials expressed the highest levels of enthusiasm across nearly every category.

Because I think between retail media and buying with Prime, the search experience on Amazon has taken a hit over the years.

Enter TikTok and that the focus is less on your friends and more on you on, they write that in this new era, era, I'm saying it both ways, "content media has evolved from a network of friends into a living database of your own personal identity." Gents, what interested you most about this piece? Ross Benes:. I like people just coming out and saying things are dead even if I disagree with them.

Number of advertisers on the network has also grown 45% year over year, according to Spotify's recent earnings call. Bill Fisher:. Our own Daniel Constantinovich wrote in a recent briefing article about Spotify's need to expand into other markets as listener growth in its core markets begins to slow.

I would say Amazon, because of their outsized share of retail media, it's still around 75%, and that's the fastest growing ad format in our forecast starting next year.

On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.

Especially here at eMarketer, we're covering this frequently, the next wave of retail media, commerce media, but what was holding me back from being more excited was thinking a bit about when they're Targeting these consumers. So usually ads are more impactful if people are in the midst of shopping or seeking inspiration or browsing for products or services.

There's also this notion of swarm AI agents, so this notion of [inaudible 00:16:39] AI, but you have a network of them that's working behind the scenes to get things done, not just one, so they're kind of working together, collaborating with each other.

The new streaming products will combine 14 linear networks across Fox, ESPN and Warner Bros. Discovery, including channels like ABC, ESPN, FS1, TNT, the SEC Network, et cetera. The new service will include content from the NFL, NBA, WNBA, MLB, NHL, college sports, NASCAR, and more. No name yet. Pricing details also don't exist thus far. All right, gents, let's move to the first quarter, clever.

And when they look at things like CTV and retail media, which are the two fastest growing ad formats that we track, a big part of the draw there is the ability to measure ROI. So it's not to say that brand-oriented advertising is going to go away in any way, shape, or form, but I just hear more and more that people want to know what those results are.

Ferrari is extending its cryptocurrency payment system to its network of European dealers. By the end of 2024, the company will expand to other countries in its international dealer network where cryptocurrencies are legally accepted. July 23, 2024.

So I mean, you had social networks and you had social media, then you had social entertainment, you had social audio with Clubhouse for a second, and so whether you want to call it influencer media at this point, consumption media, entertainment media, Blake, a term you just mentioned, it does seem similar to some other things. The smartphone.

Display advertising encompasses many channels beyond just Google's offerings like social media, retail media, mobile and app ads. So how are we really defining this here? And it doesn't... I think that narrow definition fails to account for the broader ad ecosystem that we're all living in these days. Marcus Johnson (12:17):. Evelyn, what does the DoJ say in response to that?

I mean, Stephanie was talking about how hard a lot of this is and Max saying with us, a media company, Deb Roy, who's a professor of media arts and sciences at MIT who wrote one of the articles in the Atlantic which we were reading for this, may have the answer, apparently.