蘑菇AV

And thanks to the whole editing crew, Victoria, John Lance and Danny Stewart who runs the team and Sophie who does our social media. Thanks to everyone for listening in. We hope to see you on Monday for Behind the Numbers, an 蘑菇AV video podcast.

And it's very easy to find one or two people espousing a particular viewpoint for a feature in a newspaper article, but I do think that if you look at the perception and the societal scrutiny that is being turned on social media in particular, to me it's not unrealistic to think that social media might be regarded like fast food in a couple of years, where it's something that's widely available, it's ubiquitous

Even with limited engagement, China鈥檚 listener numbers will soon be unmatched. China is set to lead the world in podcast listener growth for the next several years and will add well over 60 million listeners between 2023 and 2027. Even then, it will still be last in podcast penetration among the countries we track. Spain and Latin America are podcast hotbeds.

Kroger鈥檚 private label sales were 10.4% higher year-over-year (YoY), while digital coupon engagement shot up 32%. In addition to trading down to private labels, shoppers are simply buying less. For example, total US fresh produce sales rose 7.3% in 2022, but volumes declined 1.3%, per a report from the Organic Produce Network and Category Partners.

Although it may seem like a channel stuck in the past, nearly two-thirds (65%) of marketers across verticals integrate email with direct mail, and 58% integrate social media with direct mail, according to Quad鈥檚 white paper, The Direct Marketing Revolution 2023.

On today's podcast episode, we discuss how the time we spend with media is changing鈥攁 double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.

Digital purchase volume was up 10%, driven by an active account increase and strong customer engagement. But Doubles cautioned that 鈥渃ustomers are actively managing their budgets as the macro backdrop evolves,鈥� signaling that conditions could get tougher. What next? Synchrony could diversify its product offerings鈥� it teased its own digital wallet last month.

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

There are a variety of social media sites and channels are there. So we're really double clicking on all of them to understand the full portfolio for our channel strategy and making the right decision based on that. Echo Sandburg (13:56):. Yeah, I agree.

But social media is just such a powerful touch point that I think that's really the takeaway from this article, that post purchase engagement. There's just more opportunity for it now. Marcus Johnson:. Very nice, folks. Still all tied up. Seven the piece, sending into round four. Double points, round four, of course. We start with Carina.

Julie Jeancolas, global head of media and customer engagement solutions at retail analytics firm dunnhumby, told VideoWeek in January 2022: 鈥淏ecause of the high margins that media delivers versus retailers鈥� core business, this could add 10% to 15% of group EBIT from retail media.鈥�

Meta credits the increase in engagement to AI-driven feed recommendations. In Meta鈥檚 Q3 earnings call, speakers said 鈥淎I鈥� almost 50 times, said Enberg, 鈥渨hich is really a sign of where they鈥檙e focused now, and [is] what investors want to hear.鈥�.

The solution also helps Amazon boost engagement with customers, which may encourage repeat purchasing and increase sales. Amazon鈥檚 US sales volume is expected to reach $450.72 billion in 2023, per Insider Intelligence forecasts. Expanding accessibility can help make Amazon more competitive. Buy with Prime competes with Shopify鈥檚 Shop Pay.

Transactions per active account鈥攚hich PayPal uses as an engagement metric鈥攇rew 13% YoY, up from Q4 2021鈥檚 11%. Net revenues jumped 9% YoY to $7.4 billion. Revenues increased 17% YoY during the same period last year. How we got here: CEO Dan Schulman鈥攚ho will retire at the end of 2023鈥攈ighlighted a few factors that fueled Q4 TPV and revenue growth during the firm鈥檚 earnings call.

I mean it kind of feels like every six to nine months we go through a news cycle where there's a series of articles about how social media platform A is trying to emulate social media platform B or a bunch of them are copying for two or three years in a row. Everybody was trying to emulate TikTok or introduce features that were TikTok esque to the point that it almost became a joke.

But over half (53.5%) use social media for their health-related needs at least some of the time. Gen X consumers lean heavily on two social media platforms for accessing health information. Facebook (64.7%) and YouTube (53.9%) are by far their social media channels of choice for healthcare purposes, per our survey findings.

The 鈥淢ad Men鈥� approach of finding the perfect slogan and polished copy isn鈥檛 gospel. For some, we鈥檙e now in the era of unpolished content, disruptive formatting, and what TotalRetail is calling 鈥渨eirdvertising.鈥� These ads take the basic idea of memeification found on social media and extend it to other forms of display advertising, including out-of-home (OOH) and print.

Americans don't trust social media companies with AI apparently. Story one, Americans don't trust social media companies with artificial intelligence rights.

With total online grocery delivery orders projected to exceed $200 billion by 2028, per an 蘑菇AV forecast, focusing on ecommerce fulfillment can capture boomers鈥� attention and drive engagement. 4. Boomers appreciate human interaction in-store, but don鈥檛 always prefer it. Key stat: According to a December 2023 Razorfish survey, 61% of boomers use self-checkout for grocery purchases.

When we talk about signal, really what we mean is what's happening in the store and the way we're getting that signal, I mentioned a minute ago, we have a very robust shopper engagement business.

While Twitch鈥檚 user base and user experience are distinct from the likes of TikTok, Instagram, and Snapchat, its foray into social video shows it's vying for increased engagement and monetization and potentially social commerce. Subscription bundling is a growing part of Amazon鈥檚 business.

Neobanks are often not customers鈥� primary provider, leading to lower customer engagement than traditional FIs. That limits the insights and granularity of the behavioral data they can leverage to target ads. Low engagement also makes it less likely that customers will use the app for shopping. Who will win the FMN crown? Nonbank FIs and banks will compete for share of FMN ad revenues.

With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.