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Social Media Usage Is Flourishing in Latin America, Despite the Chaos. Whether it’s to stay in touch with family and friends or keep up with the latest internet trends, social media usage is thriving in Latin America. The region’s massive, highly engaged audience will keep it an attractive destination for ad dollars. Nearly 400 million people in Latin America will use social networks in 2023.

Nearly 1 in 3 consumers (31.8%) prefer not to intertwine their social media usage with shopping activities, highlighting a desire to keep these aspects of their online experience separate. The predominant reason for consumers not shopping on social media is a lack of trust in sharing personal data, with a significant 37.3% identifying it as a concern and 24% considering it the most important reason.

YouTube lengthens Shorts video limit to 3 minutes: The platform is trying to aligning with competitors like TikTok and Instagram to offer more flexibility to creators and advertisers alike.

Automated moderation systems on Instagram and Threads are deactivating accounts and mislabeling content, sparking user frustration.

Social media becomes engine for big buys: Platforms’ role in expensive transactions like travel and cars is rising.

Our take: Although US physicians were the target in the Sermo/LiveWorld survey, we expect we’d see similar results from a global canvas of doctors’ social media usage. For younger patients, seeking medical information online comes naturally. This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry.

US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.

Since 1996, the frequency of face-to-face socializing among 10th graders has dropped from 2.5 times per week to just 1.5 times as of 2020, a decline paralleling the rise in smartphone ownership and social media usage. Overuse of phones and social media is harming the mental well-being of the youth, as 73% of Gen Z reports heightened sadness and loneliness, according to Dcdx.

Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict advertisers’ ability to target teens.

Reddit doesn’t want another user blackout: A new policy prevents incidents like last year’s protest and ensures users cant nullify ad space.

On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.

For social media managers, popularity is often measured by follower count. Here are three key trends from our exclusive KPI data on brand TikTok account growth.

Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won’t be Amazon—but it will bring in new Gen Z shoppers.

TikTok’s group messaging feature aims to capture more of Gen Z’s attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.

Consumers’ trust in the healthcare system is eroding, and they’re turning to other sources for information and treatment. Here’s how that could play out in 2024.

As for social media usage, Big Pharma has been burned before. Last fall, Eli Lilly was the target of a fake Twitter account that sent its stock price tumbling. Since Elon Musk’s takeover as CEO, brands and advertisers across all industries are weighing the pros and cons of keeping a presence there. TikTok presents similar challenges, as bans are spreading worldwide.

Texas claims TikTok violated privacy laws by illegally selling minors’ data, further intensifying scrutiny on the platform as it faces a looming ban in the US.

Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.

Marketers should play to social media’s positive traits: Gen Z adults have mixed feelings about social media use that can inform marketing strategies.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.