蘑菇AV

Then in other news, we'll discuss Pinterest's recent performance and how social network usage looks by generation. Jasmine, we start with the lead. We're talking about Snapchat. How have they been doing of late? Let's look at how many new users they've added. Well, they've added 14,000,00.

Rapid user growth highlights demand for decentralized, ad-free feeds, but scalability and monetization remain critical hurdles for long-term success.

The pace of change in social media won鈥檛 slow in 2024. The rising number of disruptors鈥攚hether it鈥檚 AI, creators, social search, or TikTok Shop鈥攚ill both reshape old trends and create new ones.

Pinterest gets an Amazon bump, but the holiday is gray: A lower- than- expected Q4 forecast and heavy spending sent its stock tumbling.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won鈥檛 be Amazon鈥攂ut it will bring in new Gen Z shoppers.

On today鈥檚 podcast episode, we discuss Meta鈥檚 new AI search initiative, what the 2023 鈥測ear of efficiency鈥� has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

Meta and Roblox show how teen safety has become a priority: A year of heavy scrutiny from regulators has prompted similar platforms to overhaul protections.

Trump shifts stance on TikTok ban: ByteDance lobbying strategy and younger voter appeal could have swayed the decision, irrespective of national security concerns.

The beta feature simplifies music remixing for creators, signaling YouTube鈥檚 push to rival TikTok in video innovation.

The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.

Trump spent less on social media and won anyway: An established political brand and shifting social landscape reduced the need to lean on social platforms.

Both apps see user spikes in light of Trump鈥檚 win and Musk鈥檚 divisive moves, signaling an appetite for other social media models and the potential for new advertising platforms.

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a 鈥淪imple Snapchat鈥� app could do, and the potential impact of a new 鈥淪ponsored Snaps鈥� ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.

Gen Z is looking for 鈥渂esties,鈥� said speakers at ZCON, a conference featuring Gen Z speakers, creators, marketers, and business leaders. Speakers and attendees emphasized connections, personal branding on social media, platforms for networking, and more. Here are four takeaways from the event.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.