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In subscription revenues and viewers, YouTube TV has distanced itself from the digital pay TV pack. Digital pay TV is synonymous with a virtual multichannel video programming distributor (vMVPD). It refers to digitally delivered live TV services like YouTube TV and Sling TV.

Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.

Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap鈥檚 creator and content push.

This year will be a litmus test for trying new things. Payments incumbents that embrace change on their own terms will emerge stronger than before.

Amazon muscles in on Google and Meta鈥檚 ad throne: Retail media and Prime Video propelled the company to a blockbuster 2023鈥攁nd 2024 looks even brighter.

YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here鈥檚 the case for B2B marketing on TikTok.

Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.

Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.

From winning 鈥渁n insane amount of PR coverage鈥� to being nimble enough to strike at the peak of buzz, Aron North, Mint Mobile鈥檚 CMO, shares how the ad that had everyone talking came about and what other marketers can learn from his experience.

While intermediaries鈥� share of ecommerce sales (grocery or otherwise) will remain relatively flat for the next couple of years, they鈥檙e still a long-term threat to traditional retail. But there鈥檚 an opportunity for retailers to use intermediaries鈥� strategies against them.

No, this is not sport for multiple choice. That's the next round. Suzy Davidkhanian:. Oh. Marcus Johnson:. Suzy, you're killing me. You didn't get a multiple choice in the first question. Why would you get on this one? Suzy Davidkhanian:. Because the first one was so easy and this one-. Stephanie Taglianetti:. Yeah. I'm guessing. Marcus Johnson:.

And on our June 26th around the World Show, we examined retail media networks in other countries and on Tuesday's show, me and Andrew discussed the deal that will we use Walmart shopper data to power ads on NBC Universal's live sports streams. So we've covered it a fair amount in the last couple of weeks. Lots happening in the world of retail media networks.

So boxing isn't nearly as popular as it was back when there was the Thrilla in Manila, or even when Mike Tyson was boxing in the '90s, but there is still greatness in the sport from Bud Crawford, who just happens to be from Omaha. Marcus Johnson:. Oh, convenient. Ross Benes:. Yeah. Marcus Johnson:. Maybe bring Mayweather back to fight them, then someone's got to-. Oscar Orozco:. Oh, please no.

Traditional search鈥攚hich excludes retail media search鈥攚ill claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

The majority (83.7%) of US retail sales take place in physical stores, per our forecast. The retailers that can infuse digitally forward strategies into their in-store experiences are more likely to win over consumer dollars. Here are five charts on why the in-store experience is so key to retailers鈥� success and how they can use technology to create a more seamless, engaging shopping experience.

TikTok is intent on growing livestream sales: The platform plans to open live studios and is testing ways to make all content shoppable, even as retailers shift focus to shoppable TV.

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. 鈥淲e鈥檙e not trying to stop anyone from drinking,鈥� said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is 鈥渕aking sure [our customers have] a really good-tasting alternative.鈥�

Microsoft鈥檚 attempt to acquire Activision Blizzard in what could essentially create a video game monopoly has many, including the Federal Trade Commission, keeping a close eye on the gaming industry. The $68.7 billion acquisition would give Microsoft a leadership position with franchises like Call of Duty, Candy Crush Saga, World of Warcraft, Diablo, and Overwatch.

Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Pinduoduo owner PDD鈥檚 growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.