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Things like art, sports, practical jokes, you don't necessarily need the sound from these. However, there was also a 2021 study that TikTok commissioned from Kantar, which found that nearly 90% of TikTok users consider sound essential to the TikTok experience. Ross Benes:. Well, that makes sense. It has its roots in music, is musically. Marcus Johnson:. Great point. Ross Benes:.

There's a few tea drinkers, some juice people, some sports drinks folks, and some wine individuals. But yeah, bottled water, carbonated soft drinks, coffee, beer, cider, and milk, 80% of everything we consume. According to eatthis.com and Statista. Today's real topic. Where are Americans spending their time online and what it means for advertisers?

But we're seeing something like a sport beach where there's a lot more athletes that have come to Cannes now as a part of influencer marketing. We've seen some additional tech companies come into play. I've even seen some new consulting companies that have never activated. There's a few CPGs that are here that never had activations. I've seen Pepsi, I've seen McDonald's, Sprite.

Apple TV, of course, has been licensing sports content against which they sell advertising. The same is true of other platforms that we don't yet break out individually, but they're part of that long tail. There's also a lot of revenue that flows to players like the TV manufacturers that sell ads and adtech middlemen are really getting in on the CTV action because most of it is sold programmatically.

They also said something super interesting in the call, which was that people are starting to view some of the fitness and sports related purchases that they started buying over the pandemic as a necessity rather than a discretionary purchase, so people are going to keep buying their running shoes even if they're pulling back in other areas. Sara Lebow:.

It鈥檚 an election year in the US, one where we鈥檒l see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024鈥檚 version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.

Amazon Fresh could get a refresh to conquer the grocery market, Finesse uses AI to reduce fashion waste, and Claire鈥檚 leans on content to engage Gen Zalphas. Meanwhile, Macy鈥檚 downsizes, e.l.f. Beauty aims to go viral, and Walmart makes strides in media. Here are six retailers that are most likely to makeover, reinvent, go viral, and more, as predicted by our analysts in a recent 鈥淩eimagining Retail鈥� podcast episode.

On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.

I think the main concern is the primary drink they have is a sports drink, and now they have this new energy drink and they believe that it's being advertised to the same demographic. They want to have a sports drink and then caffeine, and way too much caffeine, we've all probably seen those kids that are bopping around with too much energy. We don't need more of that. Marcus Johnson:.

As the top two retailers in the US, Walmart and Amazon are battling for holiday success by rolling out the best deals, the fastest delivery, and the best in-store experience. Here鈥檚 who we expect will come out on top in each of those areas, plus a post-holiday outlook.

We asked our analysts which companies they have their eyes on this year and why they鈥檙e positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

This is a sports and culture news website that spun off of Deadspin, which is a site that was formerly owned by G/O Media and Gawker before that. The staff at Deadspin basically quit in a mass protest and have founded Defector about three years ago, and it's done extremely well for them. They post every year a yearly update of their finances. They are growing. They are purely subscription backed.

And then, the Australian Open came in in 1905, and tennis has also been in Olympic sport since 1896. So, this is a very, very, very old sport compared to a lot of the things that we all watch and engage with on TV. So, good on them. Marcus Johnson:. Very nice. I still can't go over that glove thing. No drawings. Nothing. Okay. Bill, you're up. Bill Fisher:. I have nothing tennis-related.

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we鈥檒l have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.

On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.