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The retailer is also offering 50% off a one-year membership, which now includes a limited-time perk: three months of Peacock Premium streaming access. Improving the in-store experience: Target is expanding its physical footprint and renovating nearly 2,000 stores to create a more welcoming and engaging shopping environment.

NBCU's president of advertising and partnerships Alison Levin highlighted that 70% of its content hours are live moments, which it has intentionally made available on streaming platforms like Peacock.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

The degree to which streaming services seek out and rely on ads as a main revenue driver varies widely.

When it comes to CTV, said Benes, each stakeholder鈥攖he advertisers, the streaming services and the vendors鈥攎ust make changes to foster more effective buys. 鈥淭he streaming services have to get better about being honest on audience parameters so that they aren't taking more spend than they can deliver on the particular target,鈥� he said.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

Zooming out: AI audiobooks are available on other popular streaming platforms. Audible has over 40,000 AI-narrated titles, per Bloomberg, and Apple Books added AI-narrated options in 2023. Spotify said its goal is to boost the number of audiobook authors on its platform and make audiobook narration more cost-effective. AI everywhere: Spotify is incorporating AI throughout its offering.

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

Social media ($11.7 billion) and streaming ($11.9 billion) led all mobile app revenues. Each category was driven by contrasting profit models鈥攃reator tipping and commissions for social media, and subscriptions for streaming. Mobile phone usage rose 5.8% YoY to 4.2 trillion hours worldwide, with notable growth in downloads for food and drink apps, which was up 8.5% YoY, and finance apps,  up 8% YoY.

he streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi.

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.

Bloomberg launches Weekend Edition: The news outlet aims for 1 million subscribers by 2025 for its newsletters and audio content.

Our take: Box office revenues are already struggling worldwide as more consumers opt for streaming over seeing movies in theaters. Without a unique angle and a heavy marketing push, high-budget films like 鈥淢ickey 17,鈥� which already has a relatively niche audience of sci-fi lovers, will consistently struggle to be profitable.

CEO Christopher Ruddy criticized the inefficiencies of the cable bundle and framed Newsmax as a modernized platform with revenues from advertising, carriage fees, podcasts, and streaming. Why it matters: The rise of Newsmax reflects a broader recalibration among advertisers, who are increasingly willing to spend on conservative media outlets.

This year, 78.3% of people in the US will be digital video viewers, per our February 2024 forecast. With US adults splitting time between streaming platforms and social video, marketers need to understand how to reach viewers in both places. This can be difficult as ad spend and content creation trends shift. Here are five charts to turn the volume up on your digital video marketing strategy.

On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.

The news: In addition to its streaming success, Disney posted strong quarterly results for its Experiences division, led by rising income from US theme parks, cruises, and vacation offerings. Higher attendance, increased guest spending, and new offerings like the Disney Treasure cruise ship drove growth.

This makes it a prime candidate for second-screen engagement, whether alongside gaming, streaming, or fandom-driven interaction. Protecting the community: Safety remains a top concern, especially amid public scrutiny.