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Streaming users have complained on Reddit about search features on Hulu, Amazon Prime, and Max that are 鈥渋llogical鈥� and frequently won鈥檛 surface results for titles that are available. Sea of content: Netflix remains the leader among connected TV (CTV) streaming apps, thanks to its mix of original titles, live programming, and licensed content.

AI-powered dubbing comes to YouTube: New feature enables multilingual translations for videos, boosting creators' access to global audiences.

Available on more than 70 million smart TVs across the region, the app could significantly boost ad revenues鈥攅specially since fewer than half of Latin Americans pay for a streaming subscription. We expect Mercado Libre鈥檚 retail media arm to capture 6.2% of digital ad spending in Latin America this year, up from 5.1% in 2024.

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.

Traveling for the holidays? Here are four episodes of our "Reimagining Retail" podcast for your listening pleasure.

Looking at advertisers: As streaming platforms continue to erode traditional TV viewership, the merger positions the combined entity to better compete by offering bundled services and enhanced content delivery鈥攑otentially opening avenues for advertisers to engage audiences as they shift away from traditional TV.

Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.

Discovery is walking back its 2023 decision to drop "HBO" from the name of its streaming platform. This summer, the service will once again go by HBO Max, reinstating one of the most recognized names in entertainment. The announcement came during the company鈥檚 Upfront presentation, where executives acknowledged that the original rebrand to "Max" failed to resonate with audiences.

While no marketing data can yet be compared for the FIFA Club World Cup, FIFA World Cup Qatar 2022 audience numbers are eye-popping:. 5 billion in total media engagement. 2.9 billion in linear TV. 2.7 billion in digital/streaming. 2.2 billion in social media.

And streaming services are of course where so many eyeballs are. So in that context for me, I'm in. One point for you. Marcus Johnson (17:49):. Wow. Paul Verna (17:50):. Thank you. I agree that well, I'll say that Disney has said consistently for a long time now that they see themselves as a streaming-first business and that's the direction they're going in.

Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

驰辞耻罢耻产别鈥檚 streaming lead is solidified: The platform enjoyed a yearlong reign as the leading streaming service, strengthening its position in measurement negotiations.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

The trivia format is low-lift for advertisers but high-engagement for users, giving Samsung a scalable way to stand out in an increasingly crowded ad-supported streaming market. GameBreaks also supports Samsung鈥檚 broader ecosystem play by uniting CTV, casual gaming, and ad innovation鈥攅specially valuable as advertisers seek new tools for breakthrough.

For age, household income, and household location, the usual large divides weren鈥檛 as pronounced for streaming, which is evidence of widespread usage. While audio consumption in Canada shifted to streaming in terms of time spent, adoption rates for radio and music streaming were neck and neck. Some 72.1% of respondents listened to radio compared with 72.0% who listened to digital audio.

Decoding Amazon's pitch deck: From Preferred Deals to Premium Sponsorships, Prime Video aims to set new standards in ad-supported streaming.

Prime Video's ad tier launches amidst skepticism: Amazon's strategic incentives aim to reshape streaming advertising despite market challenges.

Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies.

Connected TV (CTV) technology is advancing by leaps and bounds, which is enabling advertisers to better target audiences, measure outcomes, and implement performance marketing strategies. Read how CTV is transforming streaming and advertising at large, including linear TV and social media.

Apple's 13 Oscar nominations for 'Killers' and 'Napoleon' underscore its $700 million film investment: The strategy enriches its Hollywood presence and streaming allure.

Connected TV (CTV)鈥檚 digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.

Disney operates the popular Disney + Hotstar streaming service and is a streaming rightsholder for the Indian Premier League, the most popular sport in the country. India is also a major battleground for Meta, whose platforms are banned in China, and Google. TikTok is also banned in India, meaning Meta鈥檚 Reels and YouTube shorts can compete for short-form video attention.

Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.

Respondents in China continued to favor online TV/streaming over live TV: Streaming penetration was 90.8% (up 4.5 percentage points YoY), while live TV penetration was 83.3% (up 6.7 percentage points YoY). The streaming video viewership rate of a group of named international and domestic services was 89.7%.