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蘑菇AV a quarter of YouTube viewers are Gen Z, the generation with the largest share on the platform, according to a March 蘑菇AV forecast. Hosted by comedian Marie Faustin and featuring Meghan Trainor, Heidi N鈥� Closet, Andrea Jin, and Jon Rudnitsky, the special was shaped by a talent strategy rooted in co-creation. Photo credit: e.l.f. Beauty.

Premium format viewership shows sustained audience willingness to spend. A more stable release calendar should prevent the disruptions that hobbled 2024. The strikes' resolution allows for more predictable marketing and distribution plans.

Viewers are able to shop in real time from shows led by brands such as Tastemade and The Bump, as well as stars from 鈥淰anderpump Rules鈥� and 鈥淭he Real Housewives of Atlanta鈥� through an app, streamlining the discovery-to-checkout journey.

As of this year, more than 100 million people in the US are FAST viewers, with The Roku Channel being the most popular platform, according to our forecast. As FASTs become more popular and connected TV ad spend rises, viewers could grow fatigued with an overwhelming number of ads. Use this chart:. Evaluate optimal ad loads. Assess viewer comfort with FASTs. More like this:.

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

Viewers frequently watch TikTok on their phones while Netflix plays in the background. Advertisers considering buying ads on Netflix should know that some viewers may end up distracted enough to abandon what they鈥檙e streaming. The big picture: TikTok is the perfect storm of video and social.

But counter to previous expectations, people are still subscribing to streaming. 鈥淣ot only have people shown they are willing to pay for entertainment through difficult economic times, but they鈥檙e actually adding more.鈥�. Consumers may not prioritize entertainment forever.

NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.

鈥淥ne of the biggest challenges in measuring creative performance across linear and streaming is simply knowing which creative actually ran where,鈥� said Ryan McConville, executive vice president and chief product officer of advertising platforms and operations at NBCUniversal Advertising and Partnerships.

Viewership is on the rise, which could attract advertisers to the platform, but its operating costs have skyrocketed, causing revenues to shrink. Peacock will also have to work to stick out from the pack. Seventy-five percent of US Peacock subscribers use the service鈥檚 ad-supported tier, giving it a strong pull for advertisers鈥攅ven if it lags behind other streamers in overall viewership.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

Path to play: The content discovery journey for gamers looks different from that of movie and TV viewers, indicating that each medium attracts consumers in their own way. 41% of US gamers said recommendations from friends and family are the most influential factor in how they find new titles to play, per Attest.

Live events create natural ad opportunities that young viewers show high acceptance of. Disney is getting ahead of the game by planning far in advance for early 2027, where the Oscars, the Super Bowl, the Grammys, and College Football Championship will occur in a three-month period鈥攊ndicating that its 鈥渃ontent everywhere鈥� strategy is in it for the long haul.

鈥攇iving rise to interactive ads that allow viewers to purchase products between episodes or films. These blends of streaming and shopping help advertisers capitalize on popular content while delivering an interactive, convenient experience. 3. Ride-sharing makes a comeback.

Pinterest's collaboration with Tastemade on its first streaming show illustrates its commitment to integrating entertainment with shopping, enabling viewers to interact with shoppable pins via QR codes. A key aspect of Pinterest's strategy is its focus on data transparency and precision in advertising.

TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.

Comcast looks to free streaming biz from linear鈥檚 decline: The company is separating cable and digital assets in a move that others will mimic.

FAST is a fast-growing segment used by nearly one-third of the US population, with the number of viewers due to climb to 125.5 million by 2028, per our forecast, as time spent with services like Paramount鈥檚 Pluto, Fox鈥檚 Tubi, and Freevee increases. Roku is betting on sports to gain viewers and has grown significantly in wake of content deals with MLB, the NBA, and other leagues.

Viewers couldn鈥檛 tell what kind of service 鈥淢ax鈥� was or how it differed from HBO. Prestige was diluted. The cultural weight of 鈥淗BO鈥� was lost, hurting its perception as a premium offering. Critics pounced. From social media mockery to harsh press, the move became a case study in brand mismanagement.

The shoppable barrier: Many streaming services and connected TV platforms have debuted shoppable ads in 2024, but their nascence could make consumers hesitant to bite as streaming services are not typically seen as shopping channels. A similar challenge confronts social commerce: A recent Ipsos survey found that consumers report low trust in purchases made through social media.

Sports create natural ad opportunities during timeouts and stoppages, and advertising during these events is especially promising, as younger viewers show a high acceptance of live TV ads. Sports viewership is also more predictable than viewership for other content, ensuring advertisers like Modelo will have a consistent, reachable audience.

Sports and streaming synergies: Amazon Prime Video鈥檚 NFL Black Friday broadcast and upcoming NBA coverage reflect its investment in high-profile sports content. NFL games attract younger, affluent viewers, with Prime鈥檚 Thursday Night Football audience averaging 82 minutes of viewing time, exceeding league averages.

The introduction of new video ad formats, like ad-supported streaming, will help diversify advertisers鈥� retail media mix and capitalize on consumers鈥� heavy consumption of video content. Mercado Libre launched its ad-supported regional streaming service, Mercado Play, in August 2023 while Amazon made ads the default experience for viewers in Mexico this past April.