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Here we explore the sentiments of potential acquirers and acquisition targets who responded to the 2023 Bank M&A Survey conducted by financial institution research firm BankDirector and public accounting firm Crowe. The survey polled 250 independent directors, CEOs, chief financial officers, and other senior executives at US banks that hold less than $100 billion in assets.

That way, they can monitor other trends that would allow them to more authentically break through to their target audiences.

Banks should consider educational marketing campaigns that target likely customers of their competitors鈥攆or example, social media followers of other financial institutions鈥攁nd highlight the benefits of open banking. Such benefits could include how fast and easy it will be to switch banking providers for better offerings鈥攁nd promoting those offerings.

Step one: Define your target audience. To create and run successful shopping ads, you need a solid strategy that considers the demographics, preferences, and behaviors of your potential customers at each stage of their buying journey: awareness, consideration, and decision. This allows you to customize your ads and messages to truly connect and make a meaningful impact with each target audience.

Case study: Commemorating Hispanic Heritage Month 2023, Target released exclusive products created by Hispanic and Latino artists, curated in-stores and online to make them easier to find. Apparel, accessories, books, games, and more were part of its wider 鈥淢谩s Que鈥� (鈥淢ore Than鈥�) campaign, intended to appeal to the Hispanic and Latino audience all year-round. Photo: Target. 3.

Everyone in the advertising industry is well aware that cookie deprecation has been a moving target for years, but there seems to be a general consensus that it鈥檚 finally happening in Q3 2024.

Walmart.com (29%), YouTube (13%), and Target.com (11%) are also popular places for consumers to start their search, per Jungle Scout. Gen X and baby boomers are most likely to start their searches on Amazon or search engines, while Gen Z tends to start product searches on YouTube or TikTok. 3. Walmart is losing ecommerce share.

Amazon plans to double the number of same-day facilities over the next few years to capitalize on the opportunity, as well as maintain an edge over rivals like Walmart and Target, that are making similar moves.

鈥淎 lot of Canadians crossed the border into the US states to shop at Target, and they loved it. They thought it was a better Walmart,鈥� our analyst Paul Briggs said on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淏ut the [Target] experience in Canada was not the same.

To sustainably continue adding clients, insurers should dig into the profiles of their most profitable customers and target consumers in similar segments. Providers need new ways to drive loyalty as consumers are hungry for alternatives. Insurers鈥� profitability struggles have led to steep premium hikes, pushing consumers to switch at record rates and potentially rethink car ownership.

Both Target and Costco are testing larger-format stores with more ecommerce fulfillment space as they look to bolster their delivery capabilities and save money. Target鈥檚 Stores as Hubs strategy allowed the retailer to cut costs by 40% compared with fulfillment from traditional distribution centers.

The company recently made a major push to grow its off-site retail media capabilities by inking partnerships with YouTube and The New York Times鈥攎oves Instacart says will help its brand partners better target high-intent customers and measure campaigns more effectively.

Target and Walmart, in particular, have an advantage because of their massive physical footprints鈥攗nique offline visits to both retailers were higher than unique visits online, per July 2023 data from Placer.ai. 鈥淚f I鈥檓 walking through the aisles of Target, the chance to convince me to buy something else is a lot higher than if I go on Amazon looking to buy a specific item,鈥� he said.

Amazon (74%), Walmart (57%), and Target (49%) are the top retailers CTV users say they鈥檒l shop at this holiday season, the report found. Nearly a third (30%) say they鈥檒l do all their holiday shopping at the big three. Men are more likely to spend more this holiday season. Over half of men (52%) say they will increase their holiday shopping spending this year, compared with only a third (30%) of women.

The company鈥檚 plan echoes a similar format from Target, which last November announced a new 150,000-square-foot format that has about five times more backroom fulfillment space than its other stores. The big takeaway: The next wave of big-box stores that will be built throughout the US suburbs and exurbs will likely borrow from Target鈥檚 and Costco鈥檚 hybrid store models.

Financial media networks (FMNs) are advertising platforms that leverage financial institutions鈥� (FIs鈥�) proprietary data to target personalized ads to customers in the FI鈥檚 channels. FMNs are modeled on retail media networks (RMNs) pioneered by Amazon and Walmart.

Many of the increases will target online purchases, according to the report. Mastercard denied the report. A spokesperson told PYMNTS 鈥渢here are no changes to Mastercard interchange rates鈥� adding that one change referenced is for an existing service that acquirers can activate. How we got here: Swipe fees have long been a point of contention between merchants and card networks.

The data stays with LinkedIn, but marketers can use LinkedIn鈥檚 tools to effectively target and market to people. Economic conditions and budgets affect data spending. First-party data will become even more useful as budgets tighten amid economic uncertainty in 2023.

Retailers ranging from Target to TJX to Foot Locker all recently noted that theft has hurt their bottom lines. More than half (55%) of consumers believe retail crimes such as shoplifting and looting have increased in their community since the onset of the pandemic, per the National Retail Federation. However, that may stem in part from measures retailers have taken to address theft.

The counterpoint to that of course, would be what's happened with Bud Light and Target, which were two consumer protests that had a really big impact on some notable companies. Marcus Johnson (09:43):. Yeah. Daniel Konstantinovic (09:43):. But I think it's easier to do a boycott of physical goods more effectively than it is for something like a streaming service.

Walmart, Target, Best Buy, and other retailers created their own sales events in response, all trying to score their share of consumer spending. Over half (55%) of Prime Day shoppers checked prices at competing retailers before finalizing their purchases on Amazon, per Numerator. Many consumers also shopped or planned to shop competing sales events by Walmart (31%) and Target (25%).

It has a data clean room collaboration with Pinterest, which allows advertisers to target consumers via Pinterest ads using anonymized data.

Meta rolled out the ability to customize campaigns to specifically target a brand鈥檚 Instagram followers. While the feature has been available for Facebook followers for some time, brands lacked the option to target their Instagram audiences, which can be different from their Facebook audiences. Meta has launched a test of two new ad options for Facebook Reels:.

Likewise, Target added thousands of items to its health and beauty assortment, most priced under $10, to capitalize on demand for self-care and clean beauty. H&M is launching beauty flagships within existing stores that feature its own products as well as over 80 external brands, per a company press release.

But shoppers continued to spend in December, enticed by the prospect of further deals as retailers like Target extended their sales events. Shoppers鈥� enthusiasm resulted in a record 11 days with over $4 billion in daily spend this holiday season, Adobe Digital Insights鈥� lead analyst Vivek Pandya said.