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They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.

Citing security concerns, the bill now goes to Gov. Greg Gianforte, who banned TikTok on state-owned devices. TikTok is pushing back, but other states could accelerate all-out bans.

Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.

Threads struggles to engage Gen Z: Meta faces challenge against the dominant TikTok.

In the US, Amazon is also losing search share as consumers increasingly turn to social media platforms like YouTube, Facebook, Instagram, and TikTok, per Jungle Scout. As search behaviors change, marketers should diversify their search strategies and ensure consumers are able to find them across digital, social, and physical channels. 2.

ByteDance鈥檚 backup: TikTok鈥檚 parent company is investing in user acquisition for its lifestyle and video app, Lemon8, which could serve as a backup plan if TikTok is banned in the US. TikTok is set to be the fastest-growing social platform in the Asia-Pacific region this year, with its user base expected to grow nearly double that of Instagram, particularly in Southeast Asia.

This is driven by the influence of social media platforms where audiences expect video content, like TikTok, Instagram, and YouTube. B2B marketers worldwide are looking to meet this demand. Social media and video content play a strategic role.

Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

TikTok isn鈥檛 solely driven by its famous algorithm: ByteDance employees can make posts go viral without any disclosures.

Amazon partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the platforms. That鈥檚 a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI.

Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.

Social shopping is a habit for a large percentage of US social media users, particularly younger ones. Read the full report, Consumer Approaches Toward Social Commerce.

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

Presumptive Democratic presidential nominee Kamala Harris鈥� campaign has embraced memes and viral videos, which have been remixed or reposted by creators, largely on TikTok. Those efforts have generated a wave of enthusiasm for her campaign, particularly among young voters.

Salesforce forecast a modest 2% gain in the US market and predicts a 鈥渃ompetitive, intense鈥� season as consumers sharpen their focus on price. Coresight Research projects sales from October through December will grow 4% YoY with Shein, Temu, and TikTok Shop grabbing share from domestic retailers.

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok鈥檚 downfall.

Videos with the GRWM hashtag have over 234 billion views on TikTok as of June 2024. To put that into perspective, that鈥檚 more views than #foodtiktok, #happy, #tiktoktravel, #smallbusiness, #style, or #sports, per social media solution Sprout Social.

Despite slow US adoption and economic downturn affecting advertising, TikTok鈥檚 1 billion daily users and Instagram鈥檚 exit from live shopping present opportunities for growth.

TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.

Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.