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The findings underscore the delicate dynamic between traditional media and the increased popularity of news on social apps. By the numbers: How consumers get news is evolving, with a preference for short-form content over in-depth investigation. 66% of US adults get at least some of their news from a smartphone, per Pew. 33% of US adults say they regularly get news from Facebook and 32% from YouTube.

Customer data collection, the dawn of retail media, and AI-assisted shopping has upended a retail industry already in the midst of a big-box transformation at the tail end of the 20th century. And then there is one of the biggest elephants in the room: Amazon. Here are some of the most impactful changes that marketing leaders have seen over the last 25 years.

OpenAI can use other cloud providers, but Microsoft retains API exclusivity through 2030鈥攕uggesting it may be offloading some costs while keeping strategic advantages.

Department stores need a reboot after sales fell 1.6% last year: Retailers like Kohl鈥檚 are searching for a winning formula to revitalize the struggling department store model.

The US presidential election and other recurring events are giving traditional media a much-needed boost after years of decline. But unfortunately for those ad channels, removing cyclical advertising from the equation turns 5.1% ad spend growth into a 1.5% decline鈥攁 sign that the struggle isn鈥檛 over. Our take: Beneath the boost from recurring events, the US ad market shows healthy growth.

A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech鈥檚 costly infrastructure and rewriting the rules of AI competition.

CTVs allow for much more flexible advertising than linear TV and other traditional media. Interactive ad formats and the ability to deliver highly targeted advertisements are just two of the channel鈥檚 unique advantages that have caught the interest of advertisers and politicians.

Sephora鈥檚 new Hulu docuseries examines the dynamic interplay between beauty and music: The show is part of a broader strategy to meet consumers wherever they are.

As US users flee to RedNote, Duolingo reports a 216% jump in Mandarin learners, proving social media loyalty trumps language barriers.

With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.

WBD restructures into two divisions: Move positions company for potential deals while managing linear TV鈥檚 cash flow and streaming鈥檚 growth.

What will the reaction to Sponsored Snaps be? The new ad type鈥檚 first partner is 鈥淲icked,鈥� but users may not like the aggressive format.

High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

A dismissal of claims by news outlets emphasizes the difficulty publishers face in stopping AI scraping and raises the stakes for ongoing lawsuits.

As media struggles with declining traffic, the AP is cashing in on AI licensing deals. But smaller AI companies may struggle to compete in this high-cost content arms race.

Logistics and the supply chain will take center stage this year: While a port strike may be off the table, rising costs and geopolitical tensions will force retailers to make hard choices.

Shorter ad breaks, seamless delivery, and relevant ads are key to keeping viewers engaged with ad-supported streaming. These factors enhance satisfaction and drive better results for brands, according to the latest research from FreeWheel's Viewer Experience Lab.

Social fuels streaming: Netflix invests in BookTok sensation 鈥淭wisted Love鈥� as TikTok reshapes publishing and adaptation strategies.

Representation is also critical to the industry鈥檚 financial future: Younger Hispanic people are bypassing traditional media and turning to platforms like TikTok and YouTube for content that reflects their experiences. Analyst insight: Demographics analyst Paola Flores-Marquez cautioned that representation needs to be accurate and authentic to resonate.