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This tool is already used in travel and ride-sharing, but consumers may get turned off by its use in retail. Consumers are resistant to dynamic pricing because it violates their sense of fairness, can inflate prices, and reduces predictability in budgeting.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; gambling and other vice goods sales.

The grand final of this year鈥檚 Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition鈥檚 global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.

But over the past couple of months, Louis Vuitton has opened a series of bookshops and coffee shops and they're just selling their travel books. And I think one of the enticements was that if you bought one of their travel books, you would get a free tote bag.

However, live shopping hasn鈥檛 seen the same success in most other markets, partly because travel restrictions were not nearly as harsh anywhere else, and partly because consumers in China are simply more open to it. In the US, only 12% of adults鈥攍ed by Gen Z (25%)鈥攕aid they had purchased something on a live shopping stream, according to a May 2023 CivicScience survey.

The direction of travel is pretty clear: Digital will account for an ever-greater share of total media time as the years go by. A pandemic bump to TV time prevented this landmark from happening earlier. Traditional media consumption saw an uplift in 2020 during the harshest pandemic restrictions. This was fueled exclusively by TV time, which saw an 23-minute increase.

CTV ad dollars travel down a long and winding road. The amount of money that ad tech vendors take from a given programmatic CTV campaign varies widely.

Where people work and live has changed鈥攆or the long haul: Retailers and restaurants that cater to downtown office workers need to adjust to the new normal.

Three themes echoed throughout Advertising Week New York this year: Third-party data is harder to get, the creator economy is growing, and marketers face more pressure to prove ROI. Here are some of the most common鈥攁nd controversial鈥攖rends from the event.

My dinner party data is a little bit about travel. One in four people plan to do a business trip in 2024. One in five plan to do a work-cation, and there are a lot of very positive benefits to doing a work-cation. Which is when you travel and you also work and you get to experience new things. What I did want to talk about is the term digital nomad. Do you guys know when it was first used?

There's such a thing as revenge shopping, and I think that I can see people just getting their minds off of some things and leaning into some other categories like travel, let's say, spirits and beer sales. I think that that'll be interesting to look at. (19:21):. But we do have our...

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

25% of US consumers will avoid traveling to cut back and save during the holiday season, according to an August 2024 survey by Censuswide and Invoice Home.

We exclude the following consumer categories from our definition of retail ecommerce sales: food services and drinking place sales (e.g., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes, or money transfers; gambling and other vice good sales.

A recent report from the World Travel and Tourism Council found the industry has recovered to 95% of its market size in 2019, so almost a full recovery after the pandemic. Jobs also recovered in the industry, with 22 million workers added last year. That brings the total workers in travel and tourism to 300 million globally, which would represent one in every 11 jobs. So travels may be back.

It鈥檚 common among premium co-branded travel cards: World of Hyatt credit card users, for example, earn one free night every year they have the card. Expense-conscious cash-back credit card programs could tie earning such rewards to an annual spend threshold鈥攇iving users a slightly higher bar to clear than just paying off a balance. No. 3: Cash Back.

In response to the CrowdStrike breach, Microsoft limits access to its Windows kernel, but vendors worry the new rules may stifle competition.

Other: This segment includes all other tracked industries such as automotive, logistics, media, travel, and professional services. As with the four main segments, the pandemic boom is over, and the rolled-up YoY growth rate for these industries will be 6.7% this year. Meanwhile, B2B digital ad spending will reach $2.51 billion.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales. A Note on Our Southeast Asia Forecast.

Marketers have a wealth of opportunities throughout the buyer鈥檚 journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

The digital wallet鈥檚 rollout has been slow, but we expect strong uptake in 2025 thanks to its innovative features and bank integrations