蘑菇AV

We forecast Mastercard鈥檚 consumer card network transaction value will grow 12% between 2024 and 2026.

With Amazon controlling 76.2% of the US retail media market, per our November 2024 forecast, this move could lower barriers for new networks while making it easier for advertisers to expand their reach across multiple networks. 2. Temu. The fast-growing marketplace is piloting paid search ads and launching an app marketplace with inventory and logistics management tools.

A lot can happen in a week. Rue21鈥檚 customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

Retailers face big hurdles in 2025. From competing with Amazon's advertising empire to figuring out generative AI (genAI) technology to keeping shoppers on apps, these challenges are forcing retailers to adapt quickly. Here's what these problems look like today鈥攁nd how they could potentially be resolved.

Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

How we got here: Stronger economic headwinds, tighter competition, and evolving ecommerce trends affected growth and profitability for Klarna and Sezzle last year. Both companies cut costs to help preserve their bottom lines: Sezzle plans to cut nearly 20% of its staff, with Klarna taking similar steps in May and September.

US retail media will grow by 88.5% to $97.91 billion from 2024 to 2028, per our recent forecast, making it one of the fastest-growing sectors in digital advertising and a crucial segment for retailers and grocers like Hy-Vee that are searching for new growth engines.

With a nearly endless selection of books, low prices, and speedy delivery, Amazon has revolutionized bookselling, making it challenging for everyone else to keep up. But retailers like Barnes & Noble and Bookshop.org haven鈥檛 given up the fight against the ecommerce giant. Here鈥檚 how they鈥檙e using their unique strengths to chip away at Amazon鈥檚 dominance.

38% of US enterprise marketers say the majority of their influencer marketing budget goes to paid amplification, up from 34% in 2023, per an October 2024 Linqia report.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Higher-income consumers feel the pinch of soaring inflation: US retail sales growth slowed to 2.9% year-over-year in March as spending on big-ticket items slowed.

With consumers pulling back on discretionary spending and many retailers (and our US Retail Sales forecast) expecting retail sales growth to slow, many merchants are examining their portfolios of stores to evaluate their growth prospects. That will likely lead to more flagship stores in urban centers closing their doors as the economy slows.

Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.

Your one-stop shop for all things digital audio in 2023.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.